Multilocal

Commercially balanced rather than risk-averse – that’s how our CFO Thomas Than positions his approach to working in our fast-paced industry.  Our next 5 minutes with… series shines the spotlight on our money man, how his big company background set him up for the startup world and why agility is the key to success. He discusses:  🏎️ Why the pace of change is the biggest challenge for an AdTech company…  🐌 …and if you move slowly, it’s a big risk  🔎 The need to plan long-term, but be flexible at the operational level #Multilocal #AdTech #Programmatic #Leadership #DigitalAdvertising #cureonbyMultilocal 

In-App Partnership. More premium supply. Richer audience intelligence. Stronger curation.  We're delighted to announce a partnership between Multilocal and InMobi, one of the world's leading independent omnichannel advertising platforms. By bringing InMobi's proprietary SDK-powered inventory into cureon®, Multilocal's curation intelligence engine, we're expanding access to premium inventory, curated audiences and new activation opportunities across mobile, web and connected TV.  Together, we're giving buyers access to:  🎮 Premium gaming environments with highly engaged audiences  🛍️ Purchase intent audiences with deterministic in-app and e-commerce signals  📱 Premium SDK-powered inventory across mobile, web and CTV  🔄 Independent omnichannel curation through a single connected workflow  “For over seven years now we have been building a curation ecosystem that connects buyers with the industry's leading supply, data and technology partners. InMobi's proprietary SDK ecosystem, premium omnichannel inventory, gaming environments and audience intelligence makes an invaluable addition to cureon®, giving clients access to more high-quality opportunities through a single, independent curation workflow.” Robin Bootle, COO at Multilocal.  This partnership brings InMobi in as one of our key supply and data partners - another step towards building the industry's most connected curation ecosystem.  Read the full announcement here - https://lnkd.in/dYhD5E3S Request a PMP - https://lnkd.in/dm9mpaxN Submit a Brief Request - https://lnkd.in/d-k6e8Js Explore cureon - https://lnkd.in/dV_jkXdq #ProgrammaticAdvertising #AdTech #Curation #Omnichannel #Gaming #RetailMedia #InMobi #cureonbyMultilocal 

Part two of our look back at some of this year’s Curation Conversations shines the spotlight on CTV, advertising in sport and programmatic.  From why thinking like linear TV can help unlock CTV’s potential to how to look at data in sports advertising, this episode touches on a wealth of interesting and relevant areas.     A big thank you to all our contributors - David Nyurenberg, Marybeth McGaugh, Dave Ajumobi and Helene Parker   #CTV #SportsAdvertising #Programmatic #Multilocal #CurationConversations

When it comes to digital advertising and curation, it’s a case of ‘plus ça change, plus c'est la même chose’.  The emergence of containers and how media is discovered, negotiated and transacted is shifting alongside curation, but curation’s foundations remain the same. That’s what Matthew Joseph Paderon argues in his recent blog post. Find out more by reading it at the link in the comments. #Curation #Multilocal #DigitalAdvertising #Programmatic #cureonbymultilocal

Our SVP of Business Development & Partnerships, Zach Rosen, sat down with Lindsey DiGiorgio in Cannes to explore creativity. They discussed how data informs media and creativity, the power of including rather than excluding audiences and Zach shared some expert advice for up-and-coming execs.    Thank you, Yieldmo, for inviting us to be part of your Creative that Connects conversations.   Watch the full conversation below. #CannesLions2026 #Multilocal #Curation #DigitalAdvertising   

When it comes to successful curation, it’s buying audiences, not labels, that’s critical. And these audiences must be consistent, meaningful and have a common definition. Otherwise, you’re purchasing a badge without really knowing what’s behind it. Read Robin Bootle’s latest blog as he explores why standardisation in taxonomy is essential if curation is to deliver its true value.  Link in the comments below. #Curation #Multilocal #CuratedAudiences #AudienceTargeting #Programmatic

Know what you’re looking for?  cureon® will build a curated PMP designed around your needs. Delivered to your inbox or directly to your DSP seat.  Simple request. Fast turnaround.  Try it for yourself. Request a PMP now.   https://lnkd.in/dm9mpaxN Powered by cureon®. Multilocal’s curation intelligence engine. Always on.    Changed your mind and need help with a Brief Request. We’ve got you covered. Submit your Brief Request: https://lnkd.in/d-k6e8Js Discover cureon®: cureonbymultilocal.com #Curation #Programmatic #cureonbymultilocal #AdTech #PMP

Smarter, better, faster – that's what’s critical in curation. And achieving this requires focus, as well as having the relationships in place to access the breadth of data needed to deliver success. More data sources mean more opportunities to find your audience, scale it, optimize it and drive better results.    Find out what Robin Bootle, our co-founder and COO, had to say when he chatted all things curation with Vijay Kumar on Mile AI's Web Without Walls podcast. Listen to the full episode in the link in the comments.     #Curation #Multilocal #AdTech #Programmatic #cureonbymultilocal

Our latest Curation Conversations is live.  In this episode, Andrew Tavani, EVP, Data, and Kristin Moore, Director of Business Development, from the global leader in political, donor, and advocacy data solutions, Aristotle, join the podcast to unpick the complexities around political advertising. They discuss how it’s changing, the role of data, what good campaign outcomes look like today and the future of this important area of marketing.   🖥️ From the rise of CTV, the growing importance of curation and AI’s role in delivering agility, it touches on how technology is transforming political advertising.     Big thanks to Andrew and Kristin for being our guests on the podcast.  #CurationConversations #Aristotle # PoliticalAdvertising #AI #Curation #CTV 

The curation market doesn't need more complexity.  It needs better ways to navigate it.    Today, curators are working across multiple data sources, inventory paths, signals and activation environments. The challenge isn't access. It's bringing everything together in a way that supports better decisions.    That's why we built cureon®. A curation intelligence engine designed to help curators plan, activate and optimize with greater visibility, confidence and control.    Because better curation starts with better intelligence.  → Ask us for a demo and see cureon in action.    Discover cureon®: cureonbymultilocal.com  Request a PMP: https://lnkd.in/dm9mpaxN   Submit a Brief Request: https://lnkd.in/d-k6e8Js    #Curation #Programmatic #cureonbymultilocal