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Prefer answers one question, repeatedly and with evidence: when someone asks an AI engine about your category, how often does it name you, and who does it name instead? Every result comes with the prompt, the engine, the answer, and a ranked action to close the gap. Prefer runs the prompts your buyers actually ask against ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity. It reads every answer, scores your Visibility, Share of Voice, Citation Share, and Sentiment, then feeds those signals into a prioritized action engine and a content workbench so your team knows exactly what to change next.

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Start here

Run a Free Audit

A one-off read of where your brand stands today. No account, no card.

Quickstart

Create your workspace, generate tracked prompts, and see your first run.

How Prefer Works

The measurement loop, from prompts to answers to actions.

Metrics Explained

Visibility, Share of Voice, Citation Share, and Sentiment, defined.

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What you can do with Prefer

Monitor Your Presence

Track prompts across engines with per-run trends and evidence per answer.

Benchmark Competitors

Compare Share of Voice, citations, and sources against your rivals.

Act on What You Learn

Work a Kanban of impact-scored, evidence-backed AEO actions.

Create & Optimize Content

Draft, refresh, and close content gaps with an AEO scoring workbench.
Prefer starts every workspace on Starter with a 7-day trial. The one-time free audit is always ungated and requires no card.