Because two different things are called Pro, and only one of them arrives when you connect. The trial and the subscription grant an <strong>entitlement</strong>, which unlocks the Pro screens whose code is inside this plugin — AI chat, managed AI credits, attribution, audiences and the rest. Seven features live in the separate <strong>Rooster One Pro plugin</strong>: invoice scanning, the accounting and ERP connectors, the catalogue importer, the product exchanger, the merge engine, semantic internal linking and the branch stock scanner. An entitlement cannot switch on code that is not on the server, so those screens tell you to install the plugin, which your subscription includes. Install and activate it and they come alive with no further setup.