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Tracked since 2026
The Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- Repurpose winning vertical UGC ads for CTV without reshoots or new production
- AI outpainting fills the 16:9 frame while keeping original footage pixel-perfect
- Fast turnaround in days with proven improvements in attention and ROAS
Pros
- Eliminates expensive reshoots and agency timelines for CTV ad production
- Maintains the authentic feel of UGC that performs well on social
- Proven to improve attention, purchase intent, and brand perception metrics
Cons
- Requires existing vertical footage as input; not a full ad creation tool
- Outpainting quality may vary depending on the complexity of the original content
What is Ad Reframe?
Ad Reframe by Outpaint is a software tool that repurposes existing vertical user-generated content (UGC) ads from platforms like TikTok and Instagram Reels into high-quality 16:9 spots for connected TV (CTV), linear TV, OTT, and FAST channels. Using AI outpainting, it expands the video frame by generating new content outside the original footage, leaving every original pixel untouched. This eliminates the need for costly reshoots or agency timelines, delivering CTV-ready ads in days. The tool is designed for performance marketers and brands who want to extend the reach of their best-performing social creatives to the big screen while maintaining authenticity and improving key metrics like attention, purchase intent, and brand perception.
Key Features
- AI outpainting to expand vertical footage to any aspect ratio
- Original pixels remain untouched; only outside the frame is generated
- Delivers CTV-ready 16:9 output for connected TV, linear, OTT, and FAST
- Also supports 1:1, square, ultrawide, and other aspect ratios
- Fast turnaround: send a clip and receive an expanded cut in days
- Works with finished social ads or raw clips
Pricing
Paid
Ad Reframe offers paid plans. Visit their website for current pricing details.
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Ad Reframe FAQ
What types of footage can I send for reframing?
You can send finished social ads or raw clips in vertical format. The tool handles any video content you have, whether it's a polished ad or unedited footage.
Does Ad Reframe alter the original video pixels?
No. Every original pixel stays exactly where it was. The AI only generates new content outside the original frame to fill the new aspect ratio, so your source footage remains pixel-perfect.
What aspect ratios can Ad Reframe output?
It can deliver any aspect ratio. Common outputs include 16:9 for CTV and linear TV, 1:1 for feeds, plus vertical, square, ultrawide, and more. The same source clip can be reframed for multiple screens.
Where can I run the reframed ads?
The reframed cuts are built for connected TV, linear TV, OTT, and FAST channels. They can also be used on YouTube, Amazon, OLV, programmatic, and paid social platforms.
How long does the reframing process take?
Turnaround is typically a few days. You send a clip and receive an expanded cut back in days, allowing fast testing on connected TV without long agency timelines.
Is there a minimum clip length or resolution requirement?
The page does not specify strict minimums, but it works with standard social ad clips. For best results, use footage that is already performing well in vertical format.
Can Ad Reframe handle multiple clips or batch processing?
The page highlights a repeatable process where you feed in vertical assets and get back shots built for the screen. It implies batch or repeated use, but specific batch limits are not detailed.
Source: outpaint.com