Little Maven is a Modern American restaurant that doesn’t take them so seriously. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to me for a new brand identity. Just like their food is a modern twist on traditional classics, we aimed to do this with the visual language. I took inspiration from the arch and square shapes throughout the restaurant to create a custom type for the logo and some illustrations.

Little Maven is part of the VCR Group Hospitality, founded by Gary Vaynerchuk and partners. When I started working with GaryVee in 2018, little did I know that it would help me create the path that led me here.

Little Maven is now open at 30 W 18th St, New York, NY 10011.