JPC ROUNTABLE SERIES
From conversation to competitive edge.
Join us for our next roundtable.
At JPC, we believe in the power of positive disruption to unlock extraordinary outcomes. Our Competitive Edge Roundtable series is part of that mission — creating spaces where senior sales, marketing, and service leaders tackle their toughest challenges together.
These aren’t just conversations. They’re catalysts for practical solutions, peer insights, and proven strategies that help ambitious enterprises cut through noise, compete harder, and win when it matters most.
29th January 2026, 6.00-9.30pm
The Orchard, London, W1H 7AL
Explore how to evolve ABM from a marketing tactic into a company-wide, AI-powered operating model that connects acquisition, retention and growth.
Our next session at a glance
The future of ABM isn’t just about acquisition. As we discovered in our October roundtable, it’s about building renewal-first operating models. This time, we’ll take that thinking further and unpack how to harness machine precision and human intuition to drive smarter, more connected account growth. As the B2B ABM Conference confirmed: the best deals still stand or fall on human insight – reading the room, building trust, knowing when to push and when to pull back.
The evening will open with a short panel sharing highlights from our previous theme ‘Renewals as the New Acquisition’, before moving into an interactive roundtable dinner where we’ll debate, prioritise and co-create practical actions you can take back to your organisation.
Three themes up for debate:
- Human + Machine = Modern ABM: Which ABM tasks genuinely benefit from AI automation and tools, and which require irreplaceable human judgement?
- Data into Dialogue: How can we transform AI-driven insights (signals, sentiment, scoring) into compelling narratives that build trust with accounts?
- Scaling the Human Touch – Authenticity in an AI-Powered World: Can we maintain relationship depth and creativity as we increasingly automate ABM, and how can we use AI to create more facetime and strategic engagement not less?
Outcome:
A co-created mini playbook outlining how senior marketing, sales and customer success leaders can balance machine precision with human intuition to deliver sharper, more scalable ABM programmes.
Who should join us?
Senior leaders in B2B sales, marketing, customer success, and revenue operations seeking to optimise their ABM approach in an AI-enabled world.
Can’t make it? Sign up for a copy of the post-event insights pack.
Why join a JPC Competitive Edge roundtable?
Peer insight – Hear what’s working (and what’s not) from leaders like you.
Practical playbook – Leave with 2–3 tested actions to apply straight away.
Network – Connect with senior decision-makers and subject matter experts in an open, collaborative forum.
Stay ahead – Access insights on renewal-first growth before they hit the mainstream.
PREVIOUS ROUNDTABLES
Conversations worth revisiting
Renewals are the
new acquisition
The Power of Data, Demand & AI to Drive ABM
As AI transforms sales development, automation meets human connection. This guide explores how to balance tech with trust.
Harnessing Value Creation to Win in Complex Sales
Ready to join the conversation?
These aren’t just conversations — they’re catalysts for change. Gain fresh insights, actionable strategies, and valuable connections that help you stay ahead in an ever-changing market.