12 rules that changed the founder’s skin ...
… And her loved ones too.


Time-Tested Premium Natural Ingredients
Traditional, plant-derived, historically used for beauty & healing

Used for centuries to hydrate the skin..

The “herb of longevity” for healing wounds and calming redness.

Ancient Chinese herbalists for soothing, brightening and anti-inflammatory effects.

“Miracle Tree” used in African cultures to deeply moisturise skin.

An oil rich in nourishing fatty acids and antioxidants.

A precious oil Berber women used to fade dark marks.

Traditionally used to protect and soften skin under intense sun.

Used in Asian beauty traditions for its softening, protective properties.

Native American tribes used it to calm skin.
Modern, lab-refined for performance & stability

A gentle brightener that helps by slowing melanin production.

A powerful antioxidant that evens skin tone.

A vitamin C derivative that brightens skin, fades spots.

A resurfacing acid derived from sugarcane that gently exfoliates.

A soothing active that forms a moisture barrier

A form of vitamin B3 that evens skin tone.

A corn-based hydrating agent.

A gentler form of retinol.

A mineral UV filter that protects from harmful UVA/UVB rays.

A natural antioxidant that nourishes and protects the skin.

A stable form of vitamin E.

A mineral sunscreen filter.