Sales engagement software automates the cadence a rep runs against a list of prospects: email, LinkedIn and call touches scheduled in sequence, with replies routed back to a person. It is a narrower, more mechanical job than sales enablement's content-and-coaching problem.
This guide ranks it on what a rep actually pays per seat, whether the vendor publishes that price, and how much of a prospecting operation depends on one company's continued goodwill.
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In short
What sales engagement software does
Sales engagement software schedules and sends the email, LinkedIn and call touches in a cadence against a list of prospects, tracks opens, clicks and replies, and hands a rep the ones that need a human response.
In this order: setup effort, what it really costs, how your data comes back out, whether
you can leave, and who each sales engagement tool is built for. One rule sits on top of those tests:
Places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Why those five, and why there is no
score out of ten, is on the how we work page.
Not confirmed in this research; quote-only, standard for the category
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Salesforce-native sequencing, originally Groove.co, now part of the merged company that trades as Salesloft
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Country is where the vendor is headquartered or contracts from, which is a
different question from where your data is hosted. Where the two tell different stories, the
entry says so.
Brussels-based multichannel prospecting, rebranded from Prospect.io and now owned by Sortlist
Ranked #1 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database. Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
What stands out
Published pricing
450M+ contact database
Operating since 2015
BelgiumStarter $69, Growth $99 per user/month, published; Enterprise quoted
French multichannel prospecting across LinkedIn, email, X and calls
Ranked #2 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
Covers one of the broadest channel mixes on this list, LinkedIn, email, X and calls in one sequence, sent from the cloud through dedicated mobile proxies built to protect the LinkedIn account behind it.
The entry Basic plan runs LinkedIn and email only; calls arrive on Pro and X steps only on Ultimate. Pricing is published but structured per sending identity rather than per user, which gets expensive with several identities. The operating company, B3 SAS, is registered in Saint-Mandé.
What stands out
LinkedIn, email, X and calls
Published pricing
Founded 2019
FrancePublished, per sending identity: Basic €60, Pro €120, Ultimate €180/month (€50 to €150 billed annually)
French multichannel outreach with every feature included at every budget
Ranked #3 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
The smallest and least internationally known name here, but a genuine multichannel platform, email, LinkedIn and SMS, hosted on OVH servers in France, with no plan tiers: every feature is included and the price moves only with LinkedIn accounts, sender mailboxes and enrichment volume.
The €25 headline is a starting point rather than a real campaign's cost, and Waalaxy's €19 Pro plan starts lower. The operating company, KA-Groupe SAS, is registered in Paris.
What stands out
Published entry price from €25
Email, LinkedIn and SMS
France-hosted on OVH
FranceFrom €25/month excl. tax, usage-based, published starting price
French multichannel sequencing across email, LinkedIn and calls, with published pricing
Ranked #4 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
The most complete published-pricing option in this category: unlimited users and 50,000 emails a month on the entry tier, with LinkedIn, SMS and a call dialer on the Multichannel plan and WhatsApp as an add-on.
LinkedIn and calling sequences only arrive once you step up from the entry Email plan, which is priced per user at $87 a month on annual billing, and SSO still needs a custom Enterprise quote.
What stands out
Published pricing
Multichannel sequences
Unlimited users on entry plan
FrancePublished tiers from $55/month (annual) or $69/month (monthly); Enterprise quoted
LinkedIn-first sequencing from Montpellier, with published per-user pricing
Ranked #5 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
Clean per-user pricing across three tiers, with unlimited campaigns even on the entry Pro plan. Cold email only arrives on the top Business tier alongside a modest 500 email-finder credits a month, so a team wanting LinkedIn and email equally will outgrow the entry tier fast.
What stands out
Published per-user pricing
Unlimited campaigns
LinkedIn-first
FrancePublished per-user: Pro €19, Advanced €49, Business €69/month
Dutch cloud-based LinkedIn automation with no browser extension
Ranked #6 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
Runs campaigns from a dedicated cloud IP rather than a browser extension, the detail LinkedIn-automation buyers ask about most after an account gets restricted elsewhere. Pricing is a single published Business tier with an annual discount, so there's no cheaper entry point for a solo user testing the waters.
Polish cold-email sequencing on usage-based pricing
Ranked #7 of 11 in Best Sales Engagement Software in 2026.
Published pricingEurope
Prices by contacted prospects rather than seats, with unlimited team members and email accounts on every plan. LinkedIn is a separate $29/month per-account add-on rather than native, so it's thinner than the multichannel-first options here.
What stands out
Usage-based pricing
Unlimited seats
Email-first
PolandUsage-based, $7 per 100 contacted prospects on monthly billing, published
Ranked #8 of 11 in Best Sales Engagement Software in 2026.
Free tierPublished pricingNorth America
Folds a large contact database into the same workspace as sequencing, a dialer and CRM sync, and unlike the other US majors here it has a genuine Free plan that includes sequencing.
The Free plan connects Gmail mailboxes only and its credits expire each billing cycle, so it is a taste rather than a working setup, and the broad workspace positioning means paying for data and intelligence features a sequencing-only buyer may not need.
What stands out
Free tier
240M+ contact database
CRM sync
United StatesFree plan; paid Basic and Professional tiers per user, Custom on request
Seattle-based agentic sales execution platform for enterprise revenue teams
Ranked #9 of 11 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
If Outreach is already the system reps work in, forecasting from the same activity data is a reasonable consolidation: no extra integration, no second login, and the engagement history behind each deal is already there.
Bought for forecasting alone the economics are poor, because forecasting comes only in the top Amplify Pro package, priced per seat plus AI credits, and you pay for the sequencing platform whether or not you use it. The forecasting side has also been renamed and repackaged, which makes multi-year planning around it harder than around a dedicated vendor.
What stands out
Enterprise breadth
Founded 2014
Agentic AI platform
Where it costs you
Forecasting only in the top package, which bundles an engagement platform you may not need
The forecasting module has been repositioned more than once
Right for
Teams already running sequences here who want one fewer vendor
Wrong for
Buyers shopping for a standalone forecasting product
United StatesQuoted per user; four Amplify packages, no figures listed
Atlanta-headquartered sequencing platform, merged with Clari since December 2025
Ranked #10 of 11 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
One of the category's best-known cadence and conversation-intelligence names, long headquartered in Atlanta.
Its merger with Clari completed on 3 December 2025 under a new chief executive, and its site now lists Clari Forecast next to Cadence, Conversation Intelligence, Deals and Rhythm, with Groove as a separate login. No prices or plan names are listed; everything is quoted.
What stands out
Well-known cadence platform
Merged with Clari in December 2025
Conversation intelligence
United StatesQuoted; no prices or plan names listed
Salesforce-native sequencing, originally Groove.co, now part of the merged company that trades as Salesloft
Ranked #11 of 11 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
Built its name as a Salesforce-native sequencing tool and was acquired by Clari in 2022. By 2026 groove.co redirects to salesloft.com, where Groove survives only as a login link in the navigation, and Clari and Salesloft now operate as one company under the Salesloft brand.
The least independently documented tool on this list; ask whether Groove is on the combined roadmap before signing.
What stands out
Salesforce-native
Acquired by Clari in 2022
Layered ownership history
United StatesNot confirmed in this research; quote-only, standard for the category
Sales engagement software schedules and sends the email, LinkedIn and call touches in a cadence against a list of prospects, tracks opens, clicks and replies, and hands a rep the ones that need a human response. The differences that matter are rarely in the feature list, so this is
the order we would work through them.
01
Decide whether you need a published price
8 of the 11 tools here publish what they cost; the other 3 quote per organisation. The ones you can compare without a sales call: Overloop, La Growth Machine, Magileads, Lemlist, Waalaxy, Expandi, Woodpecker.co, Apollo.io.
02
Decide how much the jurisdiction matters
These 11 vendors are established in 5 countries across 2 regions (Europe 7, North America 4). That decides whose disclosure law applies to what the vendor holds, wherever the servers are.
LinkedIn-first or email-first settles the shortlist
Waalaxy and Expandi start from LinkedIn; Woodpecker.co starts from cold email and sells LinkedIn as a separate add-on per account.
Lemlist, La Growth Machine and Magileads mix channels in one sequence, though Lemlist holds LinkedIn and calling back from its entry Email plan and Waalaxy keeps cold email for its top Business tier. Read the tier table, not the homepage.
Write down the channel order of your best cadence and find the cheapest plan that runs it.
Ask whether a reply on one channel stops the touches queued on the others.
If SMS, X or WhatsApp steps matter, check which plan carries them.
The LinkedIn profile is the asset at risk
LinkedIn restricts accounts that automate too visibly, so how a tool sends matters more than how many steps it offers.
Expandi runs campaigns from a dedicated cloud IP instead of a browser extension, and La Growth Machine sends through dedicated mobile proxies. Both designs exist for the day a rep's profile gets restricted and years of connections go quiet with it.
Ask exactly where actions originate: the rep's browser, a cloud IP or a proxy.
Find out which daily limits are enforced by default and whether reps can override them.
Ask what happens to running campaigns when an account is restricted.
Per user, per identity, per prospect: the meters disagree
Waalaxy and Overloop charge per user. La Growth Machine charges per sending identity, which gets expensive when one person runs several. Woodpecker.co bills per 100 contacted prospects with unlimited seats, and Lemlist includes unlimited users on its entry tier.
Overloop layers credits on top, which can pinch heavy list-building. A five-rep team and a solo founder with three identities get opposite answers.
Count sending identities and mailboxes, not just people.
Multiply Woodpecker.co's rate by the prospects you contact in a strong month.
Ask what a credit buys and whether unused ones carry over.
The quote-only platforms sell far more than cadences
Outreach, Salesloft and Groove publish no prices, and what they quote reaches well beyond sequencing: Outreach adds forecasting and deal-risk flagging, Salesloft conversation intelligence, Groove a Salesforce-native build.
Apollo.io sits in between, folding a contact database into the workspace and offering a Free plan with sequencing. Salesloft and Clari completed their merger in December 2025 and now trade as one company under the Salesloft name, with Groove reduced to a separate login, so ask what its roadmap is.
List which modules in the quote your reps would open every week.
If Salesforce is the system of record, check which plan includes the sync; Overloop reserves it for Enterprise.
Ask Salesloft which of its two sequencing products the roadmap favours.
What goes wrong most often when buying sales engagement software
Buying a LinkedIn-first tool and discovering that email only unlocks on the top tier.
Automating from the founder's personal LinkedIn profile without asking how the tool sends, and losing the account.
Comparing per-user prices with per-identity or per-prospect prices as though they measured the same thing.
Paying for an enterprise sales execution platform when the team only runs three-step email cadences.
07
Frequently asked questions
6 answers
What is the best sales engagement software in 2026?
Overloop leads our ranking of 11. Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database.
Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
Which sales engagement tools publish their pricing?
8 of the 11, with the pricing model each one publishes:
Overloop: Starter $69, Growth $99 per user/month, published; Enterprise quoted.
La Growth Machine: Published, per sending identity: Basic €60, Pro €120, Ultimate €180/month (€50 to €150 billed annually).
Magileads: From €25/month excl. tax, usage-based, published starting price.
Lemlist: Published tiers from $55/month (annual) or $69/month (monthly); Enterprise quoted.
Waalaxy: Published per-user: Pro €19, Advanced €49, Business €69/month.
Expandi: Business $99/month ($79/month annual), published; Agency quoted.
Woodpecker.co: Usage-based, $7 per 100 contacted prospects on monthly billing, published.
Apollo.io: Free plan; paid Basic and Professional tiers per user, Custom on request.
The other 3 quote per organisation.
Is there a free sales engagement tool?
Apollo.io offer a free tier or a free self-hosted edition.
Where are these sales engagement software vendors established?
In 5 countries across 2 regions: Europe 7, North America 4.
Overloop: Belgium.
La Growth Machine: France.
Magileads: France.
Lemlist: France.
Waalaxy: France.
Expandi: Netherlands.
Woodpecker.co: Poland.
Apollo.io: United States.
Outreach: United States.
Salesloft: United States.
Groove (Salesloft): United States.
What should you use instead of Overloop?
La Growth Machine and Magileads are the next two on this page. La Growth Machine is for French multichannel prospecting across LinkedIn, email, X and calls; Magileads is for French multichannel outreach with every feature included at every budget.
Who should not buy Overloop?
Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database.
Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
If your sales engagement software product belongs among these 11, tell us what it does and who it is for. Inclusion is an editorial call; what a listing is and is not is set out under software advice.
