About The Admin Bar

You know that moment when someone finally gets it?

You’re venting to a friend about a client who wants to “make the logo bigger”, and instead of a blank stare, they finish your sentence. They’ve been there. They know exactly what it costs, not just in hours, but in the quiet frustration of explaining your craft to someone who doesn’t see it the way you do.

That’s what The Admin Bar feels like. Every day.

This place exists because running a web business is lonelier than it looks.

From the outside, it seems like the dream. You’re your own boss. You set your hours. You work in your pajamas.

And sure… all of that is true. But no one tells you about the Tuesday afternoon when you’re staring at a contract that makes no sense, wondering if you’re the only one who has no idea what they’re doing. Or the slow month that makes you question everything. Or the moment you realize you’ve been so busy working in your business that you’ve completely neglected to work on it.

No one at home quite gets it. And most people online are either selling something, performing expertise, or way too far ahead of where you actually are.

So where do you go?

The Admin Bar started as a simple idea.

Back in 2018, a couple of WordPress freelancers decided to stop pretending they had it all figured out, and start talking openly about the real stuff. Pricing. Clients. Burnout. What’s actually working. What blew up in their faces.

No gurus. No highlight reels. Just people doing the same kind of work, at the same scale, trying to get a little better every week.

That conversation grew into a community of over 13,000 WordPress professionals. Agency owners, freelancers, and web designers who’ve decided that doing this alone was never the only option.

What you’ll find here isn’t a course or a coaching program.

It’s a place to belong.

A place where you can ask the question you’re embarrassed to ask anywhere else, and get a dozen thoughtful answers within the hour. Where you can share a win that no one in your life would quite understand, and have people genuinely celebrate it. Where someone who’s three steps ahead of you is willing to turn around and show you the path.

The people here aren’t competing with you. They’re rooting for you.

If any of this sounds familiar, you’re probably one of us:

• You care deeply about doing good work (maybe too deeply, if your project hours are any indication)
• You’ve outgrown the “just Google it” phase but haven’t found your people yet
• You’re tired of the feast-or-famine cycle and want to actually run your business with intention
• You suspect the gap between where you are and where you want to be isn’t about technical skills
• You’d rather learn from someone who’s in the trenches than someone who’s turned their agency into a course

We’re not the biggest community. We’re the right one.

The Admin Bar has been voted the #1 community for WordPress professionals, not because of the member count, but because of what happens inside it. Real conversations. Genuine relationships. The kind of accountability that actually moves the needle.

We have members who’ve doubled their rates, fired their worst clients, launched their first products, and finally taken a real vacation, not because they cracked some secret code, but because they stopped doing it alone.

Come pull up a stool.

I’m Kyle Van Deusen — the guy who started this thing back in 2018 because I needed it and it didn’t exist yet. I still run my own WordPress agency, I still show up in the community every week, and I still learn something from this group on a regular basis.

That’s the part I’m most proud of. This was never meant to be a place you outgrow.

The conversation’s already going. And there’s always room for one more.