DESTROYING THE BRAND

The Negative Fallout, by Rich Paschall From Madison Avenue to Wall Street, executives know the value of a good public image. Product sales depend on it. Stock prices depend on it. Companies work hard to achieve it. Many brand names have large advertising budgets to convince the general public of their positive qualities. Do you … Continue reading DESTROYING THE BRAND

WHAT IS THAT?

I am absolutely not a gearhead. From my point of view, pretty much all the cars I see -- at least the newer ones -- all look the same no matter who made them. I have a deep suspicion that they all use the same body and just twiddle with engines type and luxury add-ons. … Continue reading WHAT IS THAT?