Tag: branding

DESTROYING THE BRAND

The Negative Fallout, by Rich Paschall From Madison Avenue to Wall Street, executives know the value of a good public image. Product sales depend on it. Stock prices depend on it. Companies work hard to achieve it. Many brand names have large advertising budgets to convince the general public of their positive qualities. Do you … Continue reading DESTROYING THE BRAND

BRANDING THE AMERICAN PASTIME – Marilyn Armstrong

In just about a month, baseball's "spring training" begins for 2019. It's earlier than usual this year. Garry explained that the Red Sox were playing the Yankees in London, so the season was starting early. What? They are doing what and where? So, in honor of the upcoming season, a little remembrance of baseball seasons … Continue reading BRANDING THE AMERICAN PASTIME – Marilyn Armstrong

TRADEMARK: BRANDING YOUR STUFF

Someone I knew pretty well as a friend on WordPress commented that I always "brand" my photographs. She found it annoying when she was borrowing my pictures to illustrate something. My signature -- also my trademark -- got in her way. Brand? Huh? I sign my photographs because they are my art. She was a … Continue reading TRADEMARK: BRANDING YOUR STUFF

BASEBALL, BRANDING, AND AMERICA’S PASTIME

“It’s an exciting afternoon here at Petco,” the announcer says. The Padres are playing the Mets. At Petco Park. The mental image this formed in my head were utterly un-baseball, totally non-sporting. The whole branding thing is out of control. I looked up from the computer, wondering if we needed more dog food and biscuits. We’re forever … Continue reading BASEBALL, BRANDING, AND AMERICA’S PASTIME

BRANDING THE AMERICAN PASTIME

"It's an exciting afternoon here at Petco," the announcer says. The Padres are playing the Mets. At Petco Park. The mental image this formed in my head were utterly un-baseball, totally non-sporting. This whole branding thing is out of hand. I looked up from the computer, wondering if we needed more dog food and biscuits. We're forever … Continue reading BRANDING THE AMERICAN PASTIME

THIS IS BASEBALL? BRANDING AND THE AMERICAN PASTIME

"It's an exciting afternoon here at Petco," the announcer says. The Padres are playing the Mets. At Petco Park. The mental image this formed in my head were utterly un-baseball, totally non-sporting. This whole branding thing is out of hand. I looked up from the computer, wondering if we needed more dog food and biscuits. We're forever … Continue reading THIS IS BASEBALL? BRANDING AND THE AMERICAN PASTIME