This article describes how Google Ad Manager automatically displays "AdChoices" or "Ads by Google" ad badging icons on certain served ads to provide users with transparency and controls over their advertising experience. It also outlines the creative and network settings publishers can use to manage icon visibility, alongside the specific implementation requirements needed to support badging across different ad formats.
On this page:
- AdChoices for Reservations
- What publishers need to do to support badging
- Render the AdChoices icon for custom native ad formats
- About the AdChoices icon and tagless or WAP requests
Overview
Certain ads served through Google Ad Manager show ad badging icons for "AdChoices" or "Ads by Google" to provide clear choice and information to users about the ads they see. Where required, there is no choice to opt-out of ad badging icons for ads from Google Demand.
"AdChoices" is an industry standard icon. When users click the icon, they go to Google’s "About this ad" page. The "About this ad" page contains links to controls for ads personalization and methods for users to report illegal or policy-violating content. This page may additionally contain information about the advertiser and information on why the user is shown the ad.
For display and text ads, the icon is 19 x 15 pixels when collapsed and 76 x 15 pixels when expanded
. The icon appears either in the top right corner of display ads, or the bottom right corner of text ads.
For video ads the icon is 30 x 30 or 18 x 18 pixels, depending on the player. The icon appears in the bottom right corner of video ads.
Examples of AdChoices ad badging
AdChoices ad badging in display ads This image shows the AdChoices icon
AdChoices for Reservations
Publishers have per-creative control over whether AdChoices badging is displayed by Google for publisher-managed creatives. For creatives with badging enabled, publishers have network-level control over whether this badging shows only for users in the EEA or for users worldwide.
Creative control
When enabled, badging is shown on the creative. When disabled, badging isn't shown on the creative.
- Sign in to Google Ad Manager.
- Navigate to Delivery, then Creatives.
- Click the name of a creative.
- In "Advanced Settings", select Show ad badging on this creative.
Network settings
Choose whether badging shows in either EEA or for users worldwide in network settings. Badging doesn't apply to any creatives served via 100% sponsorship campaigns through Ad Manager unless the user is in the EEA.
- Sign in to Google Ad Manager.
- Navigate to Admin, then Global settings.
- Under "Network settings," scroll down to "Ad preference settings."
- Under "Ad badging global control", select an option:
- Show ad badging in EEA only or
- Show ad badging worldwide
What publishers need to do to support badging
If you're using Google's iframe ad unit implementation, no action is needed.
For video, when the IMA SDK is not used, video players must support rendering the VAST Icon and IconClickFallbackImage, and trigger the IconClickThrough on platforms where clickthrough can be supported (mobile, desktop). This support should be indicated on the request using the wta parameter.
Render the AdChoices icon for custom native ad formats
When implementing custom native ads in-app, you are responsible for rendering the AdChoices icon. It is important you take steps to render and set the click listener for the AdChoices icon when rendering the main ad assets. This support should be indicated on the request using the wta parameter.
About the AdChoices icon and tagless or WAP requests
Ad badging is not supported for creatives served on tagless requests or Wireless Application Protocol (WAP) mobile ads. Your ad must comply with applicable regulatory requirements for ads served in the European Economic Area (EEA). This includes a mechanism for users to report illegal content. Publishers must notify Google of any illegal content reports using the appropriate form.