Ashby — Startup Profile

The AI-native, engineer-built applicant tracking system (ATS)

HQ: San Francisco, CA, United States | Founded: 2018 | Employees: 210-225 (2024, est.) | Stage: Series D (~$500M, ~$2B valuation); profitable per co-founder | Website: https://ashbyhq.com

About

Ashby was founded in 2018 by Benjamin Encz (CEO) and Abhik Pramanik (CTO), who met while building engineering software at PlanGrid (acquired by Autodesk) and were frustrated by hiring software that was slow, rigid, and frustrating to use. They set out to make an ATS that paired a beautiful, fast interface with deep configurability, and that could scale from a company's first hire to thousands.\n\nThe product is a modern recruiting suite: a performant ATS (interviewing, scheduling, offer management, analytics, reporting), native AI features (AI-assisted writing, search, candidate scoring, AI workflows), and powerful custom fields/automations that let teams shape the workflow. Ashby is known for a developer-friendly API and integrations and for transparent, predictable 'pricing that scales with you' (Pay-as-you-go, Stretch, Growth tiers plus free ATS).\n\nAshby was serial-y profitable and grew organically through product-led and word-of-mouth adoption among startups and technical teams; by 2023 it had ~$19.3M revenue and by 2024 ~$36.2M, with 210+ employees. It reached 4,400+ customers (including publicly known ones like Namecheap, Instructure, Miro, and more) and, according to founder Benjamin Encz, turned a profit — a rarity among venture-backed SaaS. Its venture history: a $3.4M seed (2019, Y Combinator W19, Elad Gil, Garry Tan), a $17.8M Series A (2021), and a Series B/C (2021) at a ~$1.37B+ valuation, reportedly followed by a ~$500M Series D (~$2B) in 2025. Founders are NOT ex-Plaid — they met at PlanGrid / YC W19.

The Take

Ashby is the strongest challenger to incumbent ATS giants in the modern-work segment, winning on software-craft and speed that legacy vendors (Greenhouse, Lever, Workday, iCIMS) can't match. Founded by two ex-PlanGrid engineers (Ben Encz and Abhik Pramanik — not ex-Plaid), it built a fast, deeply customizable, AI-native hiring platform that technical and growth-stage companies love. The business grew to 4,400+ customers, ~$36M revenue (2024), and profitability, then raised a reported ~$500M Series D at ~$2B — a big step-up for a category often considered 'solved.' The bull case: AI-driven recruiting (copy, scoring, workflows) plus a best-in-class developer experience sustains premium positioning and rerating; the bear case: the late-2025 round is reportedly at flat/lower valuation versus 2021, and competition from Greenhouse, Lever, and AI point tools stays intense. Execution so far has been exemplary.

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Timeline Highlights

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