Compare the Top Website Visitor Identification Software in the UK as of October 2026

What is Website Visitor Identification Software in the UK?

Website visitor identification software enables companies to see who is visiting their website. Visitor identification software de-anonymizes website visitors and provides detailed information about the visitor. Visitor identification software is useful for sales and marketing to understand who is visiting their site, and then target them for sales and marketing. Compare and read user reviews of the best Website Visitor Identification software in the UK currently available using the table below. This list is updated regularly.

  • 1
    Visual Visitor

    Visual Visitor

    Visual Visitor

    In a world where only about 2 percent of website visitors fill out a website form, you’re missing out on the other 98 percent! That’s the case many businesses are facing when it comes to website traffic. At Visual Visitor, we’re putting an end to this by offering anonymous website visitor tracking allowing marketers to understand who lands on your website. When someone visits your site, our technology can record information such as company name, pages viewed, keywords searched, and other relevant information that would not have been available to you without it.
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    Starting Price: $299.00/month
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  • 2
    Admiral

    Admiral

    Admiral

    Admiral Connect is a publisher-focused first-party data platform that helps media companies identify, profile, segment, and monetize website visitors. As third-party cookies disappear, publishers need better ways to collect and activate first-party audience data. Admiral transforms anonymous traffic into actionable visitor profiles through registrations, surveys, subscriptions, engagement campaigns, and other value exchanges. Unlike generic CDPs and CRMs, Connect was built specifically for publishers. It captures declared audience data, behavioral signals, interests, preferences, and engagement history in unified visitor profiles. Publishers can create audience segments, personalize experiences, improve subscription conversions, increase advertising performance, and grow first-party data assets. As part of Admiral's VRM platform, Connect helps publishers turn audience intelligence into measurable revenue growth.
    Starting Price: Free - Revenue Share Model
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  • 3
    D&B Connect

    D&B Connect

    Dun & Bradstreet

    Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.
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  • 4
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 5
    Opensend

    Opensend

    Opensend

    Get the email, physical address, and device data for real-time retargeting. Grow your email list by collecting more first-party data and leveraging plug-and-play audiences to scale your online advertising campaigns more profitably. Capture all the high-intent traffic on your site that doesn’t convert. Generate high-intent ad-ready audiences tailored to your buyer persona. Multi-channel retargeting increases the value of each website visitor. With the power of email, ads, and postcards, convert your visitors in record time. Send automated email sequences via your preferred email marketing platform. Re-engage more visitors programmatically across millions of websites. Activate prospective buyers from the comfort of their homes. Never lose a customer again. Reactivate buyers on-demand and extend the lifetime value of each customer (even when you can’t reach them anymore). When a customer email bounces, Opensend replaces the undeliverable record with an active email address.
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    Starting Price: $499 per month
  • 6
    Reo.Dev

    Reo.Dev

    Reo.Dev

    Reo.Dev helps Go-To-Market teams unlock and act on developer intent signals across the full funnel. It deanonymizes your pipeline by revealing the 80% of developers who engage with your product or docs without signing up and surfaces anonymous sign-ups (like Gmail or GitHub IDs) for better clarity. By tapping into third-party signals from GitHub, LinkedIn, StackOverflow, and Reddit, it identifies high-intent leads early in their journey. You can prioritize accounts based on Dev Funnel stage, build hyper-targeted lists at both the company and individual level (with access to 25M developers across 50K skill sets), and improve outreach effectiveness by surfacing key buying signals and personalizing messaging around high-value actions—ensuring your sales team focuses where it matters most.Reo.Dev is an AI-powered revenue intelligence platform designed specifically for developer-focused companies. It tracks developer activity across multiple platforms, identifying high-intent accounts that
  • 7
    Constant Contact Lead Gen & CRM
    At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
    Starting Price: $199 per month
  • 8
    Clearbit

    Clearbit

    HubSpot

    Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.
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    IP2Location

    IP2Location

    IP2Location

    IP2Location is a leading IP geolocation service provider since 2002. You can use IP2Location to identify country, region, city, latitude & longitude, ZIP code, time zone, connection speed, ISP, domain name, IDD country code, area code, weather station data, mobile network codes (MNC), mobile country codes (MCC), mobile carrier, elevation, usage type, address type, advertising category, VPN and residential proxies using IP address. It has been used by thousands of developers to enrich their applications and web sites. It is available as database, API and bulk services. Please visit our web site for more information.
    Starting Price: $99/year
  • 10
    Demandbase

    Demandbase

    Demandbase

    Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
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    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
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    KickFire

    KickFire

    KickFire

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.
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    Visitor Queue

    Visitor Queue

    Visitor Queue

    Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.
    Starting Price: $39 per month
  • 14
    Fingerprint

    Fingerprint

    FingerprintJS

    Stop fraud, spam, and account takeovers with 99.5% accurate browser fingerprinting as a service. Access suspicious visitor activity and geolocation at lightspeed. Integrate our API into your server-side business rules or signup process. Receive instant notifications delivered securely to your backend systems, ideal for building scalable and asynchronous processes. Powerful account takeover protection for any web application. Keep your customers' accounts safe by accurately identifying threats before they cause damage. Users that re-use passwords across multiple services are at risk of having their accounts accessed by fraudsters who purchased or hacked their account information from elsewhere. Catch these attempts by associating multiple login attempts from bot networks. Social engineering is still one of the most reliable methods for fraudsters to access accounts. Require new visitors to provide additional authentication to stop phished accounts from being accessed easily.
    Starting Price: $80 per month
  • 15
    ipstack

    ipstack

    ipstack

    Our real-time geolocation API service is used by thousands of developers, SMBs and large corporations all around the world. Know where your customers access your website from and customize user experiences based on IP. Years of partnership with large ISPs ensure accurate and consistent data any day of the year. Our dedicated customer support team will be at your service whenever you need assistance. The ipstack API was built with scalability and ease of use in mind. Implementation takes less than 10 minutes and uptime is guaranteed. An extensive API documentation and a quickstart guide will get you up and running within minutes. Use ipstack's extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
    Starting Price: $9.99 per month
  • 16
    BigPicture

    BigPicture

    BigPicture

    Our API-first approach means that you always have modern easy-to-use APIs that allow you to get up and running with powerful business data in under 5 minutes. Leverage enrichment data via our new real-time automation engine to automate your workflows. Identify companies visiting your site for Account-Based Marketing, even if they haven't filled out a form. Our Real-time Intel uses machine learning and natural language processing to take IP addresses and reveal the companies that are on your website. Spend less time generating interest, and more time working leads that are already interested. See which pages are being viewed, so your reps can tailor their outreach and pitches to what a prospect is actually interested in. You can even set which pages are high-intent pages, and we'll prioritize for those. Get instant alerts via your medium of choice (email, Slack, etc) whenever a potential prospect has shown high interest. Get your reps to act on the right prospects immediately.
    Starting Price: $100 per month
  • 17
    Warmly

    Warmly

    Warmly

    Cut costs and deliver more conversations to your active sellers. Al fueled orchestration of buyer intent delivered automatically. Start seeing ROI in minutes. Buy once through Warmly and gain access to the best-in-class enrichment and intent data to power your automation. Combine intent with action to capture buyer interest in the moment, before your competitors do. Reveal, enrich, and qualify accounts researching you on your site and personalize engagement with them in real-time across email, LinkedIn, and live chat. Augment your sales team with generative Al assistants who connect on your behalf at optimal moments in the buyer's journey. Work every target account that visits your site in multi-threaded conversations with decision-makers without needing to add headcount. Consolidate all the tools, workflows, and actions needed to instantly capture the interest of decision-makers. Harnesses the power of your existing tools to automatically identify and convert high-intent visitors.
    Starting Price: $850 per month
  • 18
    LeadMagic

    LeadMagic

    LeadMagic

    Unlock the power of accurate emails and mobile numbers, and validate your data seamlessly. Transform your B2B prospecting into a customer-converting machine. Instantly flag valuable prospects in your data. Easily let our live data enrichment clean your data with the most up-to-date information. Push to your favorite spreadsheet application and take action. Launch the highest converting campaigns and acquire your target customers. Push to Clay, SmartLead, or other automation tools with our push-to-webhook functionality. Never struggle with incomplete records, incorrect addresses, and stale contact information again. Never struggle with incomplete records, incorrect addresses, and stale contact information again. Say goodbye to partial records and outdated contact information. Empower your team with on-demand data that's accurate, and up-to-the-minute. Add verified data points to every account in your database at the push of a button.
    Starting Price: $99.99 per month
  • 19
    Avina

    Avina

    Avina

    Avina is an AI‑driven revenue automation and signals intelligence platform for B2B sales teams. It continuously captures and enriches real‑time buying signals, from anonymous web visits (including detailed page interaction like scrolls, highlights, and copy/paste), ad and email engagement, LinkedIn activity, job changes, CRM updates, and more, then scores and deduplicates them into a prioritized “Signals Inbox.” With a lightweight web SDK and native integrations into tools like HubSpot, Salesforce, Slack, Outreach, SalesLoft, and ad platforms, it creates an automated, unified customer data platform that surfaces the highest‑value prospects and recommended actions. The AI assists with drafting personalized outreach, generating pre‑ and post‑meeting briefs, syncing activities back to CRMs, and triggering workflows. Teams can deploy in under 30 minutes and begin seeing pipeline impact within a week. Backed by secure infrastructure (TLS/AES encryption, role‑based access, audit trails).
    Starting Price: $450 per month
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    Traffic Truffle

    Traffic Truffle

    Traffic Truffle

    Our innovative web based system monitors who visits your website. We automatically detect your business visitors and then display them in one place. Receive email notifications every time a new business is identified, allowing you to make contact at just the right time. We give you instant access to contact information for individuals within the identified business, such as email address and job title. On top of this we also provide information on the business to help you better understand your leads before you make contact. Understanding what the visitors are doing on your site is crucial, so we also let you know what pages they went to, how long they were on your site, whether they are a returning visitor, and how they arrived on your site.
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    Midbound

    Midbound

    Midbound

    Midbound shows you exactly who’s visiting your website by analyzing individual names, roles, and firmographics alongside company data and LinkedIn profiles to identify high-fit prospects in real time. From the moment a visitor lands, AI Audiences automatically tags individuals matching your ideal customer profile, routes them into your CRM or engagement platforms, and triggers account-based workflows. It also uncovers anonymous account visits, capturing visit frequency, behavior patterns, and buying signals even without form fills, and ties them back to UTM campaigns to optimize ad spend and justify ROI. Behavior analytics reveal which content drives return visits, conversions, and drop-offs across buyer personas and sessions. With seamless integrations into CRMs, sales engagement tools, G Suite, Slack, HubSpot, and custom webhooks, Midbound enriches, prioritizes, and delivers actionable insights.
    Starting Price: $99 per month
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    Web Insights

    Web Insights

    Web Insights

    Enables intelligent opportunity routing, which will revolutionize your sales and marketing processes. Web Insights is the global leader in website visitor automation, helping B2B enterprise organizations capitalize on engaged website opportunities, in real-time. Benefit from automated lead generation to instantly discover engaged website visitors. Route the right opportunities to the right people at the right time. Empower your team with valuable insight and intelligence. Seamless integrations, endless possibilities. Close more sales than ever before and drive business success. The right opportunities, routed to the right team, at the right time. Engaged opportunities, delivered to your sales, marketing or account management teams, seamlessly and in real-time. Web Insights empowers your business to grow, by giving your team valuable intelligence to enable you to generate more sales, and drive revenue.
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    Intentsify

    Intentsify

    Intentsify

    Intentsify is an AI-powered B2B buyer intent data and demand generation platform that helps businesses identify in-market accounts, understand buying behavior, and execute targeted marketing campaigns. The platform analyzes online research activity across more than 460,000 B2B content websites and processes approximately 1.1 trillion intent signals each month. Its buyer intelligence capabilities identify purchasing interest at the account, buying group, and persona levels using AI-powered topic analysis and solution-specific intent models. Intentsify provides intent-driven audience segmentation, account prioritization, website visitor identification, and integrations with customer relationship management and marketing automation systems. Its managed demand generation services include content syndication, verified lead generation, programmatic advertising, connected TV advertising, and multichannel marketing campaigns. The platform also offers Model Context Protocol (MCP) connectivity.
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    Acoustic Tealeaf
    How can you serve your customers better than your competition without understanding them? The world’s most trusted behavioral analytics engine helps businesses create a digital presence that engages customers and keeps them coming back. Experience Analytics (Tealeaf) is an AI-powered behavioral analytics product that helps marketers and application owners create a digital world customers can’t wait to use. Analyze customer behavior and optimize your digital channels by visualizing web and mobile interactions.Leverage AI to solve abandonment. Struggle analytics alerts you to customer struggles in your digital world and helps you quantify business impact so you can prioritize fixes. Save time and take action with AI-powered anomaly detection. Capitalize on opportunities and quickly correct failures. When performance is abnormal, either good or bad, Experience Analytics (Tealeaf) tells you right away, along with the “why” (the top contributing factors to spikes and dips).
  • 25
    IP Flow

    IP Flow

    IP Flow

    Integrate IP Flow into your existing systems and have access to the largest business IP address database in the world. Track all businesses visiting your website and reveal their identity and firmographics in real-time. Seamlessly turn website visitor data into tangible business opportunities. IP Flow turns business IP addresses into powerful data intelligence to drive your whole business, turning IP visitor data into meaningful and valuable insight, giving you the most accurate and robust data available on the market.
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