Compare the Top Free Web Analytics Software as of October 2026

What is Free Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Free Web Analytics software currently available using the table below. This list is updated regularly.

  • 1
    New Relic

    New Relic

    New Relic

    New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.
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    Starting Price: Free
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  • 2
    Visual Visitor

    Visual Visitor

    Visual Visitor

    AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.
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    Starting Price: $299.00/month
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  • 3
    Semrush

    Semrush

    Semrush

    Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.
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    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
  • 5
    Similarweb

    Similarweb

    Similarweb

    Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.
    Starting Price: $199/month
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    Amplitude

    Amplitude

    Amplitude

    Amplitude is a digital analytics platform that helps organizations understand user behavior, improve customer experiences, and accelerate product growth with AI-powered insights. The platform combines product analytics, web analytics, session replay, experimentation, feature management, data governance, and AI agents in a single solution. Its AI capabilities allow teams to ask natural-language questions, automate recurring analysis, and receive actionable recommendations directly within their preferred AI tools. Amplitude also enables businesses to launch experiments, personalize user experiences, collect customer feedback, and measure the impact of every product change. With integrations, governance controls, and enterprise-grade security, it provides trusted data for product, engineering, marketing, and executive teams. Amplitude helps organizations make faster, data-driven decisions that improve acquisition, retention, monetization, and overall digital experiences.
    Starting Price: Free
  • 7
    DataUnlocker

    DataUnlocker

    DataUnlocker

    DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.
    Starting Price: $10.99/month
  • 8
    Statable Analytics
    Statable is privacy-friendly web analytics for website owners who want clear numbers without a complex reporting suite. It installs as a single line of code, about 2 KB, and shows visitors, sessions, pageviews, engagement time, traffic sources, top pages, countries, browsers and devices on one screen. Every row works as a filter, and any period can be compared with the previous one. Statable sets no cookies, uses no persistent identifiers and does not store IP addresses, so a consent banner is not required under GDPR. All data is processed and stored in the European Union. Google Analytics 4 history is imported in one click through the official Google API, so reports do not restart from zero after a switch. The product also covers custom events, goals, conversion funnels, saved filters, a realtime view, four embeddable widgets and public read-only dashboard links. Every paid plan includes unlimited websites.
    Starting Price: $9/month
  • 9
    Visitor Queue

    Visitor Queue

    Visitor Queue

    Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.
    Starting Price: $39 per month
  • 10
    Dreamdata.io

    Dreamdata.io

    Dreamdata

    Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.
    Starting Price: $999 per month
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    PostHog

    PostHog

    PostHog

    PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.
    Starting Price: Free
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    Makeme.click

    Makeme.click

    MakeMeClick

    Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.
    Starting Price: $229 per month
  • 13
    Stormly

    Stormly

    Stormly

    It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User the journey template, which lets you see where people are dropping off inside your product or app. Get to know which of the items converts best. Whether that are webshop items, blog articles, videos, or anything else. The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.
    Starting Price: $199 per month
  • 14
    AFS Analytics

    AFS Analytics

    AFS Analytics

    From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.
    Starting Price: €16.95 per month
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    Panelbear

    Panelbear

    Panelbear

    Panelbear is the easiest way to measure your website's most important metrics, so you can deliver a great end user experience. A simple dashboard summarizes your website's most important metrics in real time. Uncover new insights with a single click by filtering and comparing any metric on your dashboard. Nobody likes a slow website. Panelbear automatically measures your page performance on every visit so you can better understand how your visitors are truly experiencing your site. With live alerts you'll be the first to know when your website has a traffic spike or when visitors are experiencing degraded performance. Measure how fast your website loads on every visit. Optimize your end user experience and build better websites. Our analytics script loads blazingly fast all around the world, it’s super lightweight and will never slow down your site.
    Starting Price: $29 per month
  • 16
    GAannotations

    GAannotations

    Crystal Ball

    Add the missing pieces to the puzzle with manual annotations or upload bulk annotations via CSV, API, and Automations. Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged. Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.
    Starting Price: $6 per month
  • 17
    Prisme Analytics

    Prisme Analytics

    Prisme Analytics

    Query, visualize, and understand your web traffic. With Prisme Analytics you can track metrics valuable to your business and create beautiful, flexible, and personalized dashboards. Our platform allows you to track custom events that truly matter for your business and design fully customizable dashboards to visualize your metrics in a way that suits your unique needs. Prisme is privacy-first by design, we don't use cookies and don't store any Personal Identifiable Information (PII). We comply by design with all privacy policies including GDPR, PECR, CCPA, and more. Prisme aims to be a real, privacy-friendly Google Analytics alternative. You shouldn't have to choose between respecting your user's privacy and using less functional tools. On top of everything, Prisme is simple to use, lightweight, flexible, and open source. Prisme Analytics is built on top of state-of-the-art open source data visualization and storage, respectively Grafana and ClickHouse.
    Starting Price: Free
  • 18
    Ptengine

    Ptengine

    Ptmind

    Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.
    Starting Price: $49.00/month
  • 19
    Haliante

    Haliante

    Haliante

    Optimize profits through real-time data analysis. Why choose Haliante? You can connect your e-commerce for free and try the platform immediately. It is free and always will be for e-commerce with an order volume of less than 100 / month. Haliante provides you in real time with fundamental data for doing business intelligence in a single suite to help you choose how to best optimize your profit. Haliante is designed to offer maximum compatibility with any type of e-commerce platform, even custom. You just have to register, we'll take care of the rest! The system was designed with a mobile first approach: the graphic interface adapts to any mobile device. Wherever you are, you will have your business at your fingertips. It has never been easier to always have the margins and profits of your e-commerce available. Study the habits of your users, discover product trends, keep orders under control. Haliante is the ultimate tool for e-commerce professionals.
    Starting Price: $19.90 per month
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    Nimvue

    Nimvue

    Nimvue

    Nimvue is a web analytics platform, built from the ground up with privacy in mind. We strongly believe that you should be able to track 100% of your traffic - without tracking 100% of their personal data. You won’t need to deal with adding us to your cookie policy, as we simply don’t use cookies or storage to store persistent user identifiers. Tailor your analytics, with flexible dashboards/reports, events, dimensions and metrics, all within our user-friendly dashboard (yes, with dark mode!) and automate sending those reports to your team, effortlessly. E-Commerce Tracking is built-in - integrate seamlessly with Shopify in just a few minutes, or set up client-side events with ease, if you use another platform. Every Nimvue plan includes Unlimited Sites, sharing the same account usage quota. No hidden fees, scalable as you grow with simple tiers. Start Free Today, with a generous 5,000 page views/month - no credit card required.
    Starting Price: £10/month
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    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
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