Mortar
Mortar is the new way for your business to manage all your customer and business data. The platform takes you from data mess to data miracle, by giving you a single view of everything happening in your business, empowering you to make fast informed business decisions.
Mortar saves you time, increases customer acquisition and engagement, and drives your revenue by cleansing, enhancing, and segmenting your data to give you a single unified view of your business, so while we master your data, you build your market
Mortar unites all your fragmented data to give you one view of your business, so you can make better marketing and business decisions.
1. To increase engagement and conversions, monitor and access a single view of all your customers
2. Customer segmentation and data governance can increase brand trust
3. Unify your data to create a single, accurate view for all your customers
4. Multi-team empowerment through unified data
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Segment
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
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Aroscop
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
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Zence 360
Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interactions, and drive business growth with AI-powered automation and insights.
Key Features:
Customer Data Platform
• Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback)
• Create a unified customer profile with behavioral insights, purchase history, and preferences
Personalized Segmentation for Targeted Campaigns
• Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location
• Automate customer journeys with behavior-based triggers
Customer Analytics
• Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies.
Visualization & Insights
• AI-driven analytics dashboard that transform raw data
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