NowKnow

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Snap enables instant usability testing by creating AI personas that simulate real users. Upload a Figma prototype, website URL, or product screenshot, then instruct the AI personas to perform tasks, explore flows, and provide feedback. Within minutes, you receive session recordings, transcripts, and actionable recommendations, no recruiting or scheduling required. You can define custom personas based on interview transcripts or audience descriptions, select screens or pages to test, and run multiple AI participants concurrently. The platform consolidates insights across participants and delivers reports that mirror human-user test results. Snap is designed to replace weeks of manual usability testing with fast, scalable, AI-driven experiments to validate design decisions, uncover usability issues, and iterate more effectively.