GroundTruth Integrations

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. It has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Magellan AI's dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners. Magellan AI provides customers with dedicated measurement success managers that handle all the setup and troubleshooting of new campaigns.

Placements.io is a cloud-based operating system for digital advertising that simplifies end-to-end management of buying and selling ads on one interface, making workflows more efficient, transparent, and profitable. It offers two core products: AdSalesOS, an ad sales operating system that unifies inventory, planning and pricing, automated ad trafficking, workflow automation, campaign optimization, reporting and analytics, billing and invoicing, and a customer portal; and MarketerOS, an ad buying system with media planning and activation, automation and insertion order (IO) management, governance and compliance, reporting and analytics, and billing tools. It also includes white-label storefronts, platform intelligence with API integrations, and a suite of over 40 pre-built connections to DSPs, ad servers, social platforms, and more to consolidate data and streamline operations across sales, ad ops, and finance.