Experian Consumer View

The Powerlytics data platform provides the most comprehensive, accurate, and granular consumer and business financial data available. Underpinned by the financial statements of 30 million businesses and 150 million households, Powerlytics' platform helps credit unions, banks, and wealth management firms among others capture unprecedented insights to understand risk, identify market opportunities, target new customers, and conduct predictive analytics, analysis and research with a degree of precision that turns insights into action. All are delivered with zero customer friction. Unlike survey-based data, which is often subjective, inaccurate, and inconsistent or limited transaction data, Powerlytics is the first and only data platform to access complete business and consumer financial data and transform it into actionable insights from the source of truth data. Powerlytics’ data is complete and objective and can be combined with your customer data or used alone for a comprehensive view.

Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.