Best Pricing Optimization Software
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Compare the Top Pricing Optimization Software as of February 2026
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What is Pricing Optimization Software?
Pricing optimization software uses data analytics, machine learning, and market insights to help businesses set optimal prices for products or services. It analyzes factors such as customer demand, competitor pricing, costs, and market conditions to recommend price adjustments that maximize revenue and profitability. The software supports dynamic pricing strategies, scenario modeling, and A/B testing to adapt quickly to changing market trends. By automating pricing decisions and providing actionable insights, it helps companies stay competitive and improve sales performance. Pricing optimization software is widely used in retail, e-commerce, manufacturing, and service industries. Compare and read user reviews of the best Pricing Optimization software currently available using the table below. This list is updated regularly.
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1
Price2Spy
Price2Spy
Price2Spy is an experienced eCommerce pricing comparison and optimization tool that monitors your competitors in real time and identifies which product prices can go up or down. Price2Spy can monitor prices on the most complex websites with advanced bot protection. Also, we can monitor regular eCommerce websites, and marketplaces (eg. Amazon, eBay, etc.), in any language and currency. The pricing optimization process allows businesses regardless of their size and industry branch to optimize prices on the fly and set pricing strategies tailored to specific needs. If the default Price2Spy repricing options are not meeting your needs you’re welcome to define your own custom repricing rules. Stop leaving money on the table – utilize price optimization. -
2
PriceIntelGuru
PriceIntelGuru
PriceIntelGuru, a flagship product of WebDataGuru, is an AI-powered platform for competitive price intelligence, accurate product matching, and dynamic pricing. Designed for retailers, brands, and manufacturers, it enables real-time competitor monitoring, pricing automation, and MAP compliance tracking across global marketplaces. With advanced data extraction, smart dashboards, and AI-based insights, PriceIntelGuru helps businesses optimize pricing strategies, increase profit margins, and stay ahead in dynamic markets. The latest version, PriceIntelGuru 2.0, offers enhanced speed, deeper analytics, and seamless integration via SaaS, DaaS, and API. Trusted by global enterprises, it supports smarter, data-driven decisions across thousands of SKUs. Whether you're scaling eCommerce operations or improving retail pricing, PriceIntelGuru delivers the intelligence you need to lead with precision and agility. -
3
NeuroPrice
NeuroPrice
NeuroPrice is the first Amazon repricer that works directly inside Amazon Seller Central, and has NO data blindspots. NeuroPrice is first and only in three categories: 1. No FBA blindspots (first and only) 2. Works directly within Amazon (first and only) 3. Price against 2nd & 3rd lowest competing offers (first and only) NeuroPrice is the Amazon repricer that eliminates the blindspots of repricing software by having Amazon do your repricing for you – automating everything directly on the Amazon page with no blindspots and total simplicity. • 14 Day Trial • 60 second sign up • Full pricing strategy video training. • One click install (nothing to download). • Full email support. • Be repricing in seconds. • Works for FBA and Merchant Fulfilled sellers.Starting Price: $17/month -
4
Competera
Competera
Competera enhances retailers’ profitability and customer loyalty by leveraging AI to set optimal, customer-centric prices in real time. Our all-in-one platform combines Competitive Data and the Pricing Platform to meet all pricing needs. • Competitive Data provides real-time, high-quality market insights with a 98% SLA, offering a 360-degree market view to uncover trends and optimize pricing strategies. • Pricing Platform utilizes Contextual AI with over 20 demand drivers to deliver real-time pricing optimization across all products and channels. Retailers can make data-driven decisions with 95% accuracy, increase basket value, and achieve up to a 6% gross margin uplift. Our platform reduces the pricing team’s workload by up to 70%, allowing retailers to focus on strategic initiatives. The cost depends on the number of SKUs managed, deployment scale, and product configuration. -
5
ResellWell and BuybackWell
RecommerceIQ
Dynamic pricing for used and refurbished electronics. Trade in, buyback, resale. Our suite of dynamic pricing API-based products allow to increase sales and margins while scaling the resale and buyback operations. All major e-commerce platforms are supported and we support indirect integrations. ResellWell: increase sales and margins with dynamic pricing algorithms and custom strategies for competitive positioning in you sales channels: online, offline, franchises. We integrate your catalogue and directly apply your pricing strategies onto your e-commerce or central IT systems. BuybackWell: automate and shape the volume and quality of your buyback and trade-in operations with custom strategies and dynamic used products valuations that directly integrate into your IT systems. Showing valuations to your users significantly improves conversion rates and retention potential. -
6
Sellozo
Sellozo
Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.Starting Price: $19.00 per month -
7
Prisync
Prisync
Prisync is a price tracking and dynamic pricing tool that helps online sellers of all sizes boost sales and improve profitability at the same time. Prisync users monitor competitors, reveal their pricing strategies, and build counter-strategies without spending hours on data gathering and analysis. It gives them the flexibility they need in the very dynamic e-commerce environment, at an affordable price. Pricing is a powerful tool, especially in competitive markets like e-commerce. Prisync aims to help online sellers leverage data-driven pricing strategies that’ll help them compete with any competitors, big or small. Our easy setup and 24/7 live support allows our customers to benefit from our tool immediately. -
8
RepricerExpress
RepricerExpress
With its extensive feature set, RepricerExpress offers you the flexibility to customize your pricing and compete in ways that suit your business. With pre-made, tried and tested repricing templates waiting for you, it’s super easy to get started. Quickly set up and copy a template and tweak it to your needs to start boosting sales fast. Not all competitors are created equally, so RepricerExpress offers the flexibility to compete with Amazon differently to FBA, MFN and Buy Box Sellers. Change repricing strategy automatically based on sales history, Buy Box performance, sales rank, stock levels and a host of other Amazon criteria. Easily filter your competitors according to their fulfilment type, seller rating, seller feedback, shipping location and dispatch time. Now you can exclude competitors that you don’t need to compete against or who consistently drive prices too low on your listings.Starting Price: $45 per month -
9
XPLN Suite
XPLN GmbH
XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us. XPLN automatically collects market prices from online channels about your own and competitors' offers. Brands and retailers can track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. Clients can also define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. Further protect your brand through MAP monitoring and detecting unauthorized sellers.Starting Price: $1500 -
10
Aura
Vendrive
Repricing, Reimagined With Automated Amazon Pricing Software & Revenue Analytics. Basic repricing can raise your sales by as little as 30%. Imagine what advanced Amazon pricing software can do for your sales. With Aura, you'll be able to control the Buy Box for 65%+ of the time against other repricing options. Being an Amazon seller can feel hard enough as is. Why would you want to manually reprice your inventory every hour? With our automated Amazon pricing software, Aura, you'll be able to spend more time growing the business and less time pricing your inventory. When looking for your first (or third!) Amazon seller software, look for a tool that's built to be flexible and grow with you. Aura is built to scale both in terms of listings you can actively reprice and in terms of multi-channel.Starting Price: $97 per month -
11
Boostmyshop App
Boostmyshop
Boostmyshop App is an all-in-one solution for e-commerce excellence Boostmyshop App help e-merchants to boost their sales across 250+ marketplaces and optimise business performance. Our Key Features: - myMarket: It helps to benchmark your position in the marketplace and other sales channels to make business assessments and improve your standings. - myPricing: With its dynamic pricing features increase your profit margins with a smart pricing strategy including all your costs, no risks just performance! - myOrders: Experience seamless order management: real-time shipment tracking, visualize orders and streamline workflows.Starting Price: €9,99 -
12
Omnia Retail
Omnia Retail
Omnia Retail is the Pricing Partner for Retailers & Brands Streamline your pricing strategies and monitor competitor prices effortlessly with Omnia Pricing Software. Managing thousands of products and strategies can be overwhelming, but we make it easy. For over a decade, our platform and experts have helped customers automate pricing strategies, so you can focus on impactful decisions. Access up-to-date data from competitors, resellers, and key platforms like Amazon, eBay, and idealo and many more. Retrieve data anytime for full flexibility. Automate profit-driven pricing decisions with accurate data to respond quickly to market changes. Our Pricing Strategy Tree™ helps you refine or replicate successful strategies. Omnia's intuitive interface and advanced dashboards provide new insights, giving your team the autonomy and control to manage all pricing strategies effectively. -
13
BlackCurve
BlackCurve
Track your competitors with Google Shopping Price Monitoring. See your product and market position across every channel. Benchmark your prices against the highest, lowest, and market (average) price. Quickly understand your product price position relative to your competitors. See where you are more expensive or cheapest, ranked by price difference. See where you have a product overlap with each competitor to support future buying decisions. Identify gaps in your competitor data, and learn whether products have been discontinued. Multiple data integration options are available including Google Drive, Google Spreadsheets, Google Content API, Google Ads API and manually via .csv. Dynamically price your entire inventory automatically to improve Google Ads performance. Identify how price influences your digital marketing performance. See where your prices stand against your competitors, and monitor your position in the market.Starting Price: $28 per month -
14
Priceva
priceva
Automated tracking and price change notifications. A single interface to manage all metrics. Comprehensive analytics help you find market opportunities. AI-based repricing tool creates a perfect strategy for you. Relevant pricing data is shown conveniently in the form of a feed. Apply sorting and filters to get comprehensive insights into competitors’ prices. Match thousands of products automatically and analyze them by certain parameters. Each item comes with detailed statistics presented on a user-friendly dashboard. With our rule-based repricing software, you don’t have to guess - make data-driven pricing decisions to outperform your competitors. The tool is absolutely customizable: set your own rules for bestsellers and other categories of goods. Find out which stores have the product and receive data in spreadsheets. Our catalogue tracking tool displays reseller stock dynamics over certain periods. Adjust prices according to product availability (both yours and competitors’).Starting Price: $50 per month -
15
PriceShape
PriceShape
PriceShape is designed to help your business optimize its profits by monitoring your competitors’ prices. The system automatically adjusts your prices upwards where you have priced your products too low. This way you earn as much as possible from each order. Similarly, the system can lower your prices if your desired coverage allows this. PriceShape is not designed so you always have the lowest price, but to use the system to optimize your prices as a whole. Start turning pricing into profit with our easy-to-setup plug & play software. Our software provides value for both brand owners and e-commerce businesses of all sizes, and getting up and running is done in 3 easy steps. 1. Send ud your product feed, 2. Get valuable competitive data, 3. Increase your revenue with data-driven pricing.Starting Price: $240/month -
16
Informed.co
Informed Software
The #1 tool for online sellers who want to increase Q4 sales and profits. We provide you with the fastest repricing strategies and advanced analytics tools so you can make more sales and win more Buy Boxes. Informed.co customers increase Buy Box ownership by an average of 63% in their first two weeks. Our repricing algorithms work 24 hours a day, 7 days a week to constantly keep your prices competitive so you can maximize sales and profits in your sleep. Informed.co provides all the tools to expand your business, including advanced revenue analytics and custom recommendations tailored to your business. Informed is a competitive repricing platform that helps online businesses drive profits using smart algorithms and actionable insights. Try us free for 14 days to learn why sellers rely on Informed to save time and expand their business All features included. No credit card required.Starting Price: $49 per month -
17
PriceKit
Smart Trade Applications
PriceKit helps you to react quickly to the changes of your competitors' prices and product availabilities. The first pricing decision support system based on smartpricing™ technology.Starting Price: €24.90 -
18
Intentwise
Intentwise
Accelerate your Amazon Advertising success. The Intentwise platform empowers brands, sellers and agencies with precious insights, automation, and expertise. Hundreds of Advertisers and Agencies in over 11 countries are leveraging Intentwise to drive their Amazon growth. Algorithmic recommendations help you exploit every available opportunity. Recommendations span bid optimization, keyword optimization, product targeting, account structure design, and more. Automation enables the rapid execution of time-consuming tasks such as bulk bid updates, day-parting, and addition of keywords from search terms. Finding opportunities and detecting anomalies has never been simpler. Understand what changed by comparing performance between time periods. Always be in the know with automated alerts. Deep-dive with ease into a specific campaign, product, or keyword level performance. Discover growth opportunities and adopt best practices with our audits.Starting Price: $499 per month -
19
tgndata
tgndata
With tgndata, you gain access to a comprehensive overview of your competitors' product prices and availability status, conveniently presented in your customized dashboard. tgndata is also known for its expertise in offering a diverse range of dynamic pricing rules and strategies to cater to your specific requirements. For Brands, tgndata offers a comprehensive summary of their resellers enabling them to assess their performance, particularly concerning MAP & MSRP.Starting Price: 299€/month -
20
SaleDrum
Setcube Systems
The ultimate repricing solution for your online business! SaleDrum helps marketplace sellers to boost profit margins by automating the pricing process using AI-based rules. It also tracks competitor products and adjusts the price automatically based on their price changes and the rule that sellers specify. We also analyze different metrics including the product's historical sales data and determine the optimal model to keep your margins maximized. If you have a listing with many competitor sellers, you can use this rule to keep the Buy Box and SaleDrum™ will adjust the price when there's a change in your competitor's pricing. Filter out any competitor sellers by their FBA status, ratings, dispatch time, and shipping countries. You can even specify seller ids that you want to exclude from the competition.Starting Price: $39.99 per month -
21
WisePorter
WisePorter s.r.o.
WisePorter is a Product Information Management (PIM) platform that helps businesses streamline product data and pricing management with AI-powered automation. It serves as a central hub for collecting, enriching, and distributing product information across multiple systems and sales channels, ensuring data consistency and accuracy. With flexible business rules, WisePorter automates key workflows such as supplier quote imports, cost calculations, and margin-based pricing adjustments, allowing companies to execute their pricing strategy efficiently. AI capabilities further enhance data quality by automatically generating product descriptions, enriching missing attributes, and reducing manual input. WisePorter enables businesses to increase efficiency, improve decision-making, and maintain structured, accurate product data - without external dependencies. -
22
Intelligems
Intelligems
Intelligems provides data-driven solutions and helps maximize profits for Shopify merchants wanting to optimize their content, prices, discounts, and shipping rates. Our mission is simple, we want to help ecommerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your pricing and profitability more effectively. We aim to provide independent ecommerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. Intelligems can run AB tests for website imagery and copy, landing pages, Shopify themes, UX, and more, all at an affordable price. With the recent sunset of Google Optimize, now is the time to find an alternative. Use the Intelligems visual content editor to test edits to any text copy, images, HTML, or CSS on your Shopify store. Redirect between versions of a page to see which resonates best with customers.Starting Price: $74 per month -
23
Flashpricer
Flashpricer
Flashpricer is an AI-powered repricing platform designed to optimize prices automatically for sellers on online marketplaces such as Amazon and Walmart. It constantly monitors real-time market data, including competitor prices, fulfillment methods, fees, Buy Box eligibility, and sales channel dynamics, to dynamically adjust your prices so that your listings remain competitive without sacrificing profit. Flashpricer supports multiple business models; retail arbitrage, wholesale, private label, dropshipping, etc. Users can choose from prebuilt AI algorithms or define custom pricing rules based on their goals (maximize Buy Box wins, protect profit margins, respond to competitor stock changes, account for MAP policies, etc.). It can react far faster than manual repricing, pushing price changes instantly when costs, competitor behavior, or channel conditions shift, giving users a competitive edge.Starting Price: $50 per month -
24
Paarly
Paarly
PAARLY provides highly accurate product data from your competitors. Distributor and competitor Monitoring allows you to gain insight into your market. Find opportunities and adjust your product offer. Our patented and configurable repricing technology allows you maximize your own objectives, whether on highly competitive products or on private labels. Increase your income and profits automatically. PAARLY supports your deployment and growth on marketplaces. Control the presence of your brand on the marketplaces. Optimize your advertising, your pricing and your brand image via AI. Online price monitoring simplifies the control of prices charged by distributors. Pricing monitoring enables automatic repricing to outperform competitors. Competitor monitoring helps to determine the ideal price to apply at the right time.Starting Price: $360 per month -
25
Seller Republic
Seller Republic
Repricing - the essential option to turn your ‘Amazon’ business into a real business… and keep it there. Seller Republic is serving multinational corporations and small businesses alike. Enterprise account packages also available, including account management. Inbuilt Win Buy Box rule aggressively seeks and automatically captures you the buy Box, winning you the all important top spot where 80% of Amazon sales are generated. Reprice an entire Amazon account in minutes, however many listings you have! Bulk Apply Strategies. Set Min and Max Prices individually, in bulk by percentage of cost or current landed price, or by CSV Upload. Be safe from potential listing errors with our ultra secure technology which is monitored around the clock. In built safety measure ensure it is impossible to reprice outside your preset min and max prices.Starting Price: $8.95 per month -
26
EPriceAnalysis
K-inovasyon
E Price Analysis is Cloud Base SAAS. EPA users always knows the prices in their market. Price is the top 5 criteria about buying descision of the customers. Also price directly effects the profit of your company. You could be a E-commerce, Retailler or Manufacturer. You need data for perfect pricing ! We could help ! If our current solutions doesn’t fit your needs, don’t worry. We are able to develop tailor made web scraping solutions for your specific needs. Our users could monitor their competitors by using our dashboard and e-mail reports. Our server sends daily e-mail report. You see the price changes alerts if you need more you could check the attacment. Special desing excel report waiting for you. You could compare your prices accourding to your competitors. To be come a continuesly competitive we could help for your dynamic pricing.Starting Price: $9 per month -
27
BQool Repricing Central
BQool
Taking a giant leap forward in technology that will enable sellers to dominate the competition, BQool's AI-Powered Repricer is results-driven with the ability to maximize sales, maximize profit, and raise the buy box price. Repricing Central's AI model is built on billions of data points where it has been extensively trained to identify hidden relationships between data sources. Once a centralized model is trained, it is provided to each seller where it can further be personalized and learn from the seller's unique ASIN environment to accurately predict future price movements, resulting in greater sales and profits. BQool's AI-Powered Repricer offers next-level Artificial Intelligence technology that has been rigorously tested to dominate the competition. The AI model is built on billions of data points and utilizes the ability to learn about a specific ASIN's competitive environment to predict future price movements accurately, resulting in greater sales and profits. -
28
inRetail
Intelometry, Inc.
Founded in 2003, Intelometry, Inc. is a Technology and Consulting Services Company that specializes in retail electricity and natural gas market operations. Intelometry clients consist of retail energy suppliers, large energy users and user groups, and consulting firms located across the continental U.S. Intelometry’s product lines and offerings fall into three primary categories including: • Retail energy transactional software developed and supported by Intelometry for use by retail energy suppliers, energy brokers, and large end users • Consulting services specializing in retail energy market operations, regulatory matters and new market entry • Production and distribution of retail energy data critical to market operations and analysis Key Intelometry staff have held senior management roles in prominent energy companies and consulting firms. This real world experience affords our team a high level of credibility and insight when working with our clients. -
29
Altosight
Altosight
The most accurate, AI-backed, price monitoring tool for manufacturers & eCommerce stores to track your competitors’ prices and your retail price violations. You can monitor any eCommerce store or marketplace you want, our software can track even the most difficult websites. We automatically find new products and replace expired product links. For brands, we automatically monitor the prices of your products in any eCommerce store that you want and highlight any retail price violations. For eCommerce stores, we track your competitors’ product prices from their sites or other marketplaces, compare them with yours and calculate the difference. Receive reports at least once per day, so you can know your brand’s and competitor's prices any time. You can also import the information into your ERP or other systems. Get weekly averages for your brand and your competition to stay in the know of where the market is going. -
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Skuuudle
Skuuudle
Competitor price monitoring for pricing managers. Keep track of your competitors through our platform, where you'll receive essential information on who your competitors are, what they're doing and how you can enhance your pricing decisions with intelligent data. Whether it's keeping track of online retailers, large product websites such as eBay and Amazon, or individual sellers, you can stay ahead of the game and build a business that has a real future. We work with small business owners and large enterprises, delivering targeted product pricing and solutions through advanced data-driven research, fully bespoke to your product area and business goals. Skuuudle doesn't just offer detailed insights into your competitors. We provide a bespoke blueprint that you can use to build a better future for your brand. Consumer demand is higher than ever, and eCommerce companies especially have to ensure their products and pricing meet those demands and exceed expectations.Starting Price: $100 per month
