Best Pricing Optimization Software

Compare the Top Pricing Optimization Software as of February 2026

What is Pricing Optimization Software?

Pricing optimization software uses data analytics, machine learning, and market insights to help businesses set optimal prices for products or services. It analyzes factors such as customer demand, competitor pricing, costs, and market conditions to recommend price adjustments that maximize revenue and profitability. The software supports dynamic pricing strategies, scenario modeling, and A/B testing to adapt quickly to changing market trends. By automating pricing decisions and providing actionable insights, it helps companies stay competitive and improve sales performance. Pricing optimization software is widely used in retail, e-commerce, manufacturing, and service industries. Compare and read user reviews of the best Pricing Optimization software currently available using the table below. This list is updated regularly.

  • 1
    EVENTMACHINE

    EVENTMACHINE

    ZELFMADE GmbH

    EVENTMACHINE offer cloud software for online event planning & automated quoting. For hotels, venues and all providers of meetings, seminars and events. Providers of MICE events (hotels, venues and other providers) 1. save time 2. prevent errors 3. maximize revenue All EVENTMACHINE plans include an extensive feature set like automated function sheets & banquet orders, MICE revenue management and the eventmachine IQ instant quote. With EVENTMACHINE's API capabilities you can integrate easily with your existing tech stack. Live prices and availabilities from your PMS, revenue management system or calendar app are used for instant event quoting, for increased efficiency and less staff hours. A free trial is available for all new clients.
    Starting Price: EUR 65.00/month
  • 2
    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
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