Best Optometry Software in the Middle East

Optician Dynamics is an AI-native cloud ERP built specifically for optical retail — not a general retail POS adapted for opticals. It combines point of sale, prescription and lens management, inventory, real-time multi-branch sync, automated lab-job routing, patient CRM and analytics in one platform. Built by opticians in Islamabad, used across Pakistan and the GCC. • POS with prescription line items (SPH, CYL, AXIS, ADD) • Offline-first billing that keeps working through power cuts • Real-time stock and sales sync across every branch • AI Catalog Builder — type a frame model number, get a full spec sheet • Lens catalogue with automated lab routing • Certified e-invoicing: ZATCA (KSA), FBR (Pakistan), FTA (UAE), NBR (Bahrain) • English, Urdu and Arabic with right-to-left layout • WhatsApp receipts and appointment reminders Plans from PKR 7,000/month. 30-day free trial, no card required. Single stores go live in 2-3 days, multi-branch chains in 7-14.

WINK software makes running your business so much easier. Quickly produce invoices and insurance claims, perform inventory audits and obtain catalogs from labs, frame, and contact lens manufacturers. WINK automates processes like recalls and data entry, so errors are eliminated, and time is saved. You’ll know when orders are late and can contact your patients using email and text. Best of all, it’s easy to integrate and easier to use. Optician-led customer support and implementation. We understand your business. Online booking, text messaging, email, patient portal, dashboards, and accounting software. Every practice or store is different, so we make WINK easy to customize. Remember, our prices are per store, not per doctor, or per PC! Create invoices, refunds, and credit notes, and receive payments from customers. Split the cost between the patient and his insurance. Receive payment from customers via WINK, and submit claims to insurers outside of WINK.

CRMoptics is a packaged/hosted solution and allows you to use open-source building blocks to kickstart your optical software project. The software provides multi-location, multi-warehouse solutions to get things done faster and more reliably. It is a web-based software, so all you need is internet and a device of your choice. Customer data management and scheduling, history of eye exams, printing proof of payments, inventory, health insurance support and webshop are module functions that every optician needs to run a business. CRMoptics software also has built-in marketing tools using which opticians can send customers a personal postcard, therefore giving opticians the marketing power to increase sales with less costs. The software is feasible for customer engagement through sending text messages and emails for reminders and promotions with a single click. It has never been easier! You can use our expertise to help you set up or develop customizations.