Best Mobile App Analytics Tools in the UK

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps and games worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. Built for app store marketing, AppTweak helps teams track how their apps and competitors perform across organic search, paid acquisition, user feedback, market trends, and AI recommendations. Powered by industry-leading data, Atlas AI, and workflow automation, it enables marketers to uncover growth opportunities, boost visibility, improve conversion rates, and turn user feedback into action. As discovery expands into AI-powered results, AppTweak also helps brands understand where they appear, who's recommended instead, and how to strengthen their presence across both app stores and AI search.

Userflow helps B2B SaaS companies turn new signups into active, retained customers with AI-guided, in-app experiences built without code. Product and marketing teams use Adoption Studio to design and launch Tours & Guides, Checklists, Tooltips, Banners, Surveys, and a Resource Center—proactively guiding users from onboarding through ongoing feature adoption, and targeting each experience to the right users with built-in segmentation and analytics. FlowAI runs underneath all of it, and CS teams tap into that intelligence directly through Adoption Agent, which answers user questions on demand and guides them to the right in-app action the moment they ask. Userflow also runs on a bi-directional MCP: ask questions about your flow and user data, or build a new Flow, right from whatever LLM you're already using—Claude, ChatGPT, or otherwise. The result is faster time-to-value, higher activation and retention, and far less onboarding busywork pulled from engineering and support.

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of SplitMetrics' ecosystem. SplitMetrics is the mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth. From Apple Ads optimization and ASO to multichannel ad buying and end-to-end creative production, SplitMetrics brings together proprietary market intelligence, AI purpose-built for mobile growth, and 10 years of app marketing expertise to help you hit your targets across every mobile marketing channel. At the core of our solutions is SplitMetrics AI, trained on a decade of app marketing data and proven to deliver better performance than general-purpose AI.

The Intuizi platform processes and analyses billions of data signals a day, enabling our customers to better understand - and act - on disparate datasets - both their own data, and data shared anonymously by our Signal Providers. This enables multiple use cases, such as conquesting against your competitors by finding anonymous mobile devices that visit their locations, which you can advertise against; regaining lost shopping basket items; finding new loyal customers; understanding where else your loyalty card customers also visit. By analyzing billions of consented 1st party data points, we can help you improve your business intelligence and produce highly accurate, predictive, behavioral insights - and audiences you can activate against.

No sweat one line code implementation. Get all user events like clicks and page changes. Track user experience parameters like load times, crashes, API latencies, and much more on a per user basis. Configure KPIs later. Get active lists like the trial, true evaluators, and losing interest users. With powerful filters find users based on advanced parameters, e.g., who have and have not used certain features or those who come from specific geographies. Deliver non-intrusive announcements in the application. Increase feature adoption, subscription conversion and onboarding success. Nudge users to new releases and premium features with inbuilt call to action option. Net Promoter Score (NPS) is a great indicator of user's perception. Track changing customer sentiments with publish and forget in-product NPS. The feedback request is triggered based on rules, increasing the response rate.

ScientiaMobile supports WURFL OnSite APIs for Java, Scala, .NET, and PHP. These APIs are ideal for companies that wish to closely integrate with their own applications. Many customers use these APIs in highly-parallel applications that scale well by making use of multi-core CPU server architecture. ScientiaMobile is constantly updating and expanding its Device Description Repository (DDR) to ensure accurate coverage of the newest devices, including long-tail Indian and Chinese devices. WURFL DDR covers 72,000 device profiles, including smartphones, tablets, laptops, smart TVs, and game consoles. As the DDR grows, detection performance stays high through use of caching and efficient database architecture. ScientiaMobile’s premium WURFL capabilities can provide valuable insights into the economic profiles of enterprise’s website visitors. For example, using ScientiaMobile’s “MSRP,” clients can instantly learn the price of a visitor’s smartphone.