Best Mobile App Analytics Tools

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

HeadSpin’s global device cloud enables mobile and browser testing on thousands of SIM-enabled devices deployed in 100+ locations on real carrier and WiFi networks around the globe. No emulation or simulation—ever. No SDK required. The HeadSpin Appliance provides a secure, portable, temperature-controlled enclosure for a wide variety of compatible devices, and allows RF access to the local WiFi or carrier network. Deploy on-prem, in the cloud, or anywhere. From code and packet analysis to machine learning and computer vision techniques that surface unique audio, video, voice, streaming, page content, MOS, and other quality of experience metrics, HeadSpin gives you the data and AI-powered insights you need to assure flawless digital experiences for your users. Delve deep into client-side performance to troubleshoot crashes, errors, SDK bloat, and system resource issues.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Enterprise organizations around the world leverage the Nintex Process Platform every day to quickly and easily manage, automate and optimize their business processes. The Nintex Process Platform includes capabilities for process mapping, workflow automation, document generation, forms, mobile apps, process intelligence and more, all with an easy to use drag and drop designer. Accelerate your organization’s digital transformation journey with the next generation of Nintex Workflow Cloud. Put The Power of Process™ into the hands of your ops, IT, process professionals, business analysts, and power users. Start digitizing forms, workflows, and more today. The Nintex Process Platform is the most complete platform for process management and automation. Nintex makes it fast and easy to manage, automate, and optimize your business processes.

Splunk AppDynamics delivers full-stack observability for hybrid and on-prem environments, linking technical performance directly to business outcomes. It enables teams to detect anomalies, diagnose root causes, and prioritize issues based on their real business impact. With capabilities ranging from network performance correlation to SAP system optimization, the platform offers deep insights across applications, APIs, and infrastructure. Its runtime security features safeguard applications by detecting vulnerabilities, blocking attacks, and highlighting potential risks. AppDynamics also enhances digital experiences with web, mobile, and synthetic monitoring to understand user journeys. By unifying performance, security, and business analytics, Splunk AppDynamics helps enterprises reduce costs, prevent outages, and deliver seamless customer experiences.

Userflow helps B2B SaaS companies turn new signups into active, retained customers with AI-guided, in-app experiences built without code. Product and marketing teams use Adoption Studio to design and launch Tours & Guides, Checklists, Tooltips, Banners, Surveys, and a Resource Center—proactively guiding users from onboarding through ongoing feature adoption, and targeting each experience to the right users with built-in segmentation and analytics. FlowAI runs underneath all of it, and CS teams tap into that intelligence directly through Adoption Agent, which answers user questions on demand and guides them to the right in-app action the moment they ask. Userflow also runs on a bi-directional MCP: ask questions about your flow and user data, or build a new Flow, right from whatever LLM you're already using—Claude, ChatGPT, or otherwise. The result is faster time-to-value, higher activation and retention, and far less onboarding busywork pulled from engineering and support.

devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.

CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. CleverTap provides a 14-day free trial for apps with up to 100K MAUs - integrate easily and cancel at any time. Get customer support directly on the dashboard. No surprise fees or charges. Over 8,000 leading brands including Vodafone, Gojek, BookMyShow, and Domino's trust CleverTap’s scalable solution to create meaningful customer experiences.

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. SplitMetrics Optimize is part of SplitMetrics' ecosystem. SplitMetrics is the mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth. From Apple Ads optimization and ASO to multichannel ad buying and end-to-end creative production, SplitMetrics brings together proprietary market intelligence, AI purpose-built for mobile growth, and 10 years of app marketing expertise to help you hit your targets across every mobile marketing channel.

Kumulos is an easy-to-use customer engagement platform that offers a 360-degree view of user experience to create long-term customers. Features include mobile push notifications, web push notifications, and in-app messaging. Create omnichannel campaigns and operate all from one place - the Kumulos Mobile Marketing Hub. Personalize campaigns with features such as rich interactive messaging, geo-targeting, and audience segmentation & channeling. Kumulos can be fully automated and offers delivery receipts and intelligent delivery to take the guesswork out of campaign timing. Use features such as deferred deep linking and ASO to acquire new customers. Analytics and reporting allow you to evaluate all aspects of performance and campaigns to constantly improve. Crash reporting and diagnostics ensure your app is fully functional at all times and prioritizes fixes so you can always offer a flawless user experience. Kumulos offers a 30 day free trial or sign-up for a free demo.

SOOMLA addresses the information gap for mobile app publishers who use in-app advertising. Our platform allows app marketers to measure user level ad LTV, attribute ad revenue to marketing activity and target ad whales via various marketing channels. Furthermore, monetization teams can use our platform to evolve a data-driven approach to optimizing their ad inventory. Finally, we provide raw data access that allows the entire organization to make better decisions.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Centralize all marketing activities with Adjust, a mobile measurement company. Adjust allows users to track all of their marketing channels and aggregate their conversion data for in-depth analysis. Adjust features real-time protection against mobile ad fraud. Adjust only offers users clean marketing attribution data for accurate analysis. Adjust enables users to gather valuable mobile marketing data points with one simple interface.

MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. As the only company that focuses on engagement, personalization and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance we know app industry workflows and use cases inside and out. The only solution that combines Lifecycle Marketing & LiveOps promotions with the ability to control the live events & sales via Remote Configuration, built on a powerful foundation of realtime data & A/B testing. The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing. Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering.

Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes.

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.