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About

TruValidate™ delivers an accurate and comprehensive view of each consumer by linking proprietary data, personal data, device identifiers and online behaviors. Our advanced insights and global network of fraud reporting helps businesses discover anomalies, assess risk and confidently identify good consumers. This allows you to protect your business and focus on offering effective, personalized and friction-right experiences. Confirm user identities against robust, global datasets to expose fraud risks. Secure each point of the consumer journey with customized solutions appropriate for the risk level of each transaction. Proactively identify risky transactions and fraudulent devices in real time while reducing operational expenses.

About

IP Geolocation and reverse IP geocoding technology on the web are about detecting requests coming from your visitors and locating them in the world, down to the city they are in, based on their IP address. GeoPlugin is the easiest way for you to geolocate your visitors, allowing you to provide geolocalised content more relevant to their geographical location. Each simple call to the API will also provide an accurate and up-to-date geolocalized currency converter so you know how much your product costs in your visitor's currency IP Geolocation can be performed on both IPv4 and IPv6 addresses using the same API request format. geoPlugin detects whether the IP is IPv4 or IPv6 automatically so you don't have to. geoPlugin uses the GeoLite database from MaxMind.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that need a fraud protection and risk-based authentication solution

Audience

Anyone searching for an IP geolocation and currency converter solution

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.6 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Accurate currency conversion and automatic location detection allow us to display regional prices instantly.
  • Extremely easy to integrate into existing web applications with minimal setup, providing fast and reliable IP-based location lookup.
  • Geo Link makes campaign links cleaner, and I can route visitors to different pages from one shared URL.
  • For a small shop, Core felt like a sensible starting point. It gave us access to a more structured Instagram growth workflow without jumping straight into a higher plan.
  • Great free entry tier for smaller sites, quick setup, and easy geotargeting options for ad placements and localized content blocks.

Cons

  • Occasional minor inaccuracies occur when routing through corporate VPNs or proxy networks, affecting location detection and data accuracy.
  • Free tier request limits can be reached quickly on high-traffic production sites without upgrading.
  • I wish the link history view had a bit more detail.
  • Anyone managing a tight budget should review the plan terms and renewal details carefully before signing up.
  • Had to dig through forums to tweak a custom script; setup examples could be a lot clearer.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

TransUnion
Founded: 1968
United States
www.transunion.com/solution/truvalidate

Company Information

GeoPlugin
United States
www.geoplugin.com

Alternatives

Alternatives

ThreatMetrix

ThreatMetrix

LexisNexis
IPinfo

IPinfo

IPinfo.io
minFraud

minFraud

MaxMind
Emailage

Emailage

LexisNexis

Categories

Categories

Fraud Detection Features

Access Security Management Not Supported
Check Fraud Monitoring Supported
Custom Fraud Parameters Supported
For Banking Supported
For Crypto Not Supported
For eCommerce Not Supported
For Insurance Industry Not Supported
Internal Fraud Monitoring Not Supported
Investigator Notes Not Supported
Pattern Recognition Not Supported
Transaction Approval Not Supported

Integrations

PremierCashier Supported
Sila Supported

Integrations

PremierCashier Not Supported
Sila Not Supported
Claim TransUnion TruValidate and update features and information
Claim TransUnion TruValidate and update features and information
Claim GeoPlugin and update features and information
Claim GeoPlugin and update features and information