Proof MMM vs. Nexoya Comparison


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About See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.	About Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend. Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses requiring a marketing mix modeling solution	Audience Marketing Teams
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $3,490 per month Free Version Not Supported Free Trial Supported	Pricing € 600 per month We offer "Starter" and "Premium" packages. The prices depend on your package, your contract duration and your monthly ad spend. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I can easily track my KPIs and budget, the team is great advice too! I am not from a data background and I found the tool very intuitive, the team also helped me use it! Cons No cons, the results are great and the team is very supportive! I do not have any cons for now, the tool is very powerful!
Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Proof Analytics Founded: 2016 United States www.proofanalytics.ai/mmm-comparison	Company Information Nexoya Founded: 2018 Switzerland www.nexoya.com
Alternatives Amazon Omnichannel Metrics Amazon	Alternatives Obiyen LinkedIn Ads Tracker AWORK
Nexoya	Shopperations
TrackAd	PlugCMO Tyke Technologies
Mi360 SIBIA Analytics and Consulting Services	6sense
ROIVENUE ROIVENUE™ View All	WebEngage View All
Categories Marketing Analytics Supported	Categories Advertising Supported Campaign Management Supported Channel Management Supported Market Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Predictive Analytics Supported
	Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Show More Features Channel Management Features Campaign Management Supported Channel Analytics Not Supported Incentive Management Not Supported Inventory Control Not Supported Lead Management Not Supported Opportunity Management Not Supported Order Management Not Supported Partner Management Not Supported Product Management Not Supported Reseller Management Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported
Integrations Salesforce Supported Amazon Web Services (AWS) Supported Criteo Not Supported Facebook Ads Not Supported Google Analytics Not Supported Google Display & Video 360 Not Supported Google Pay Not Supported Google Search Console Not Supported HubSpot CRM Not Supported Instagram Not Supported LinkedIn Not Supported Mailchimp Not Supported Mailgun Not Supported MediaMath Not Supported Outbrain Not Supported Pinterest Not Supported SAP Marketing Cloud Not Supported Salesforce Agentforce Marketing Supported Semrush Not Supported Taboola Not Supported Show More Integrations View All 3 Integrations	Integrations Salesforce Supported Amazon Web Services (AWS) Not Supported Criteo Supported Facebook Ads Supported Google Analytics Supported Google Display & Video 360 Supported Google Pay Supported Google Search Console Supported HubSpot CRM Supported Instagram Supported LinkedIn Supported Mailchimp Supported Mailgun Supported MediaMath Supported Outbrain Supported Pinterest Supported SAP Marketing Cloud Supported Salesforce Agentforce Marketing Not Supported Semrush Supported Taboola Supported Show More Integrations View All 29 Integrations
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