NT Programmatic Platform vs. Xandr Comparison


NT Programmatic Platform NT Technology	Xandr Microsoft	+	+
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About The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.	About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses seeking a solution to manage the full cycle of media buying	Audience Ad buyers and sellers seeking a tool to manage inventory and sales
Support Phone Support Not Supported 24/7 Live Support Supported Online Not Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Contact Nominal Techno for a pricing quote. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information NT Technology Founded: 2007 United States nt.technology/en/	Company Information Microsoft Founded: 1975 United States www.xandr.com
Alternatives Epom	Alternatives Kevel
Advangelists	Microsoft Invest Microsoft
Choozle	Equativ
Google Display & Video 360 Google	Simpli.fi
Strike Social Strike Exchange View All	The Trade Desk View All
Categories Ad Server Supported Campaign Management Supported Media Buying Supported Media Planning Supported Video Advertising Supported	Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported
Show More Features Ad Server Features A/B Testing Supported Ad Inventory Management Supported Ad Optimization Supported Banner Management Supported Conversion Tracking Supported Mobile Ad Serving Supported Native Ad Serving Supported Newsletter / Email Ad Serving Not Supported Referrals / Affiliates Not Supported Rich Media Ad Serving Supported Video Ad Serving Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Not Supported
Integrations 152 Media Not Supported Ad Reform Not Supported Adloox Not Supported Adplorer Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Bidtellect Not Supported DV Publisher Suite Not Supported Eyeota Not Supported Factori Not Supported FreeWheel Beeswax Not Supported Google Display & Video 360 Not Supported KNOREX XPO Not Supported Meetrics Not Supported Prebid Not Supported Proximic by Comscore Not Supported PubPower Not Supported Retargetly Not Supported ShareThis Not Supported Supermetrics Not Supported Yieldlab Not Supported Show More Integrations	Integrations 152 Media Supported Ad Reform Supported Adloox Supported Adplorer Supported Amazon Transparent Ad Marketplace (TAM) Supported Bidtellect Supported DV Publisher Suite Supported Eyeota Supported Factori Supported FreeWheel Beeswax Supported Google Display & Video 360 Supported KNOREX XPO Supported Meetrics Supported Prebid Supported Proximic by Comscore Supported PubPower Supported Retargetly Supported ShareThis Supported Supermetrics Supported Yieldlab Supported Show More Integrations View All 33 Integrations
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