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About

The future of TV is here, full-stack programmatic advertising engineered for today, tomorrow, and beyond. Tune campaign planning and predict performance. Build RFPs and audiences and adjust dayparting. Our pre-sales planner gives you an instant, comprehensive view of opportunities across the programmatic CTV bid stream. Our mapping of US households covers 100% of OTT markets across 210 domestic DMAs. Our decisioning engine, data, and local coordination provide high-fidelity views of hard-to-find audiences. You can buy smarter, move faster, and improve performance with a granular view of local. Out-of-the-box or custom-built, our modular UI can power anything. Bring your own data, order management systems, or deal IDs and our full-stack platform, proprietary bidder, and identity graph will take it from there. The comprehensive tools you need, are engineered for modern TV advertising. Extend your CTV reach, and maximize top and bottom-line revenue across all media channels.

About

Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses seeking a TV advertising platform to track the right audiences, acquire new customers and analyze campaign impact

Audience

Agencies, media buyers and brands looking for a programmatic advertising platform

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 1.0 / 5
ease 2.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • Easy to get started, seems cost-effective CPM-wise, but as soon as they have your money, though, they RUN!

Cons

  • The monthly minimum budget is $2,500 and then they charge $150 for the (self-serve) platform fee, Sometimes you're billed twice in a month, but errors are never corrected. The WORST part, however, is the unauthorized bank debits. Once they have your credit card information, they'll just take money out of your account without prior notification or authorization. Protesting this, I was told that I signed a contract and that it would be worse for me if their lawyers were to go after me to enforce it.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Madhive
United States
www.madhive.com

Company Information

Traffic Roots
Founded: 2016
United States
trafficroots.com/advertising/

Alternatives

Alternatives

Adelphic

Adelphic

Viant

Categories

Categories

Integrations

Placements.io Supported

Integrations

Placements.io Not Supported
Claim Madhive and update features and information
Claim Madhive and update features and information
Claim Traffic Roots and update features and information
Claim Traffic Roots and update features and information