Kochava vs. Netcore Cloud Comparison


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About Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.	About Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience User Acquisition Managers, App Marketers, Digital Marketers, and App Developers	Audience Companies interested in an omnichannel marketing automation solution
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing FREE Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less. Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU). Free Version Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.5 / 5 features 4.0 / 5 design 3.8 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews
Pros & Cons from Real Users Pros I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users. I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution. I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy. Everything is good. Cons I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked. Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match. The only other tab I use is analytics. It was confusing at first and could use some more clarity. Nothing.	Pros & Cons from Real Users Pros Smartech can be integrated with various sales and CRM applications, so adding information that has been worked on in external software is possible. It is worth noting that these processes can be tracked immediately, so we are kept informed about all integrations within the platform and all the operations we perform through them. Smartech covers email drip campaigns, so based on this and all of the above, it is possibly the most complete tool in the online sales market as far as communication and management standards are concerned. Smartech can be recommended to create sales and quality evaluations of each person who enters the website in lead mode. Cons Smartech does not allow working with landing page configurations, which would make our management much more accurate by facilitating the creation of analytics based on our web forms system.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Kochava Founded: 2011 United States www.kochava.com	Company Information Netcore Founded: 1997 India netcorecloud.com
Alternatives WonderPush	Alternatives Act-On Act-On Software
Singular	Algonomy Campaign Algonomy
AppsFlyer	DeepRecs Algonomy
Trackier CloudStuff Technology Pvt Ltd	MoEngage
SplitMetrics Optimize SplitMetrics View All	Blueshift View All
Categories AB Testing Supported Campaign Management Supported Click Fraud Supported Consent Management Platforms Supported Customer Data Platforms (CDP) Supported Data Analysis Supported Data Management Supported GDPR Compliance Supported Identity Resolution Supported Link Management Tools Supported Marketing Supported Marketing Analytics Supported Marketing Attribution Supported Marketing Automation Supported Marketing Planning Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Marketing Supported Mobile Measurement Partners (MMP) Supported Push Notifications Supported Social Media Marketing Supported Strategic Planning Supported Subscription Management Supported Web Analytics Supported	Categories Customer Data Platforms (CDP) Supported eCommerce Marketing Supported Email Marketing Supported Marketing Automation Supported Mobile App Optimization Supported Personalization Supported Product Recommendation Engines Supported Push Notifications Supported RFM Analysis Supported SMS Marketing Supported WhatsApp Marketing Supported
Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Not Supported Web Notifications Not Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Not Supported Risk Assessment Supported Time on Site Tracking Not Supported Consent Management Platforms Features Additional Users / Permissions Not Supported Automatic Cookie-Blocking Not Supported CCPA Compliance Supported CMS Integration Not Supported Cookie Crawling Not Supported Design/Branding Customization Not Supported Fingerprinting Not Supported GDPR Compliance Supported IAB Compliance Not Supported Reporting / Analytics Not Supported Responsive Design Not Supported Subdomains Compatibility Not Supported Tag Manager Integration Not Supported Whitelabel Solution Not Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Not Supported Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Not Supported GDPR Compliance Features Access Control Not Supported Consent Management Supported Data Mapping Not Supported Incident Management Not Supported PIA / DPIA Not Supported Policy Management Not Supported Risk Management Not Supported Sensitive Data Identification Not Supported Link Management Tools Features Backlink Management Not Supported Brand Control Not Supported Broken Link Discovery Not Supported Campaign Management Supported Channel Attribution Supported Competitor Analysis Not Supported Link Analytics Supported Partner Management Supported Ranking Monitoring Not Supported Retargeting Supported URL Shortener Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Marketing Planning Features Budgeting & Forecasting Not Supported Collaboration Not Supported Flowchart Not Supported Goal Setting / Tracking Not Supported Marketing Calendar Not Supported Media Planning Supported Predictive Analytics Supported Presentation Tools Not Supported Project Tracking Not Supported Spend Management Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Not Supported Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported Strategic Planning Features Budgeting & Forecasting Not Supported Dashboard Not Supported Goal Setting / Tracking Not Supported Idea Management Not Supported KPIs Supported Modeling & Simulation Not Supported Roadmapping Not Supported Scenario Planning Not Supported Scorecards Not Supported Subscription Management Features Cancellation Management Not Supported Discount / Coupon Management Not Supported Dunning Management Not Supported Enrollment Management Not Supported Product Catalog Not Supported Recurring Billing Not Supported Revenue Recognition Supported Revenue Recovery Tools Supported Self Service Portal Supported Subscription Plan Management Not Supported Tax Management Not Supported Trial Management Not Supported Usage Tracking/Analytics Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported	Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Not Supported Personalization Supported Predictive Modeling Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Not Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported Show More Features Personalization Features A/B Testing Supported Abandoned Cart Saver Supported Account Based Marketing Not Supported Behavioral Targeting Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Not Supported Recommendation Engine Supported Website Personalization Supported
Integrations Facebook Supported AdMedia Supported Adverity Supported Android Supported AppSamurai Supported ClicData Supported Criteo Supported Google Ads Supported Instagram Ads Supported Ionic Not Supported Magento Not Supported Meta Ads Supported Mixpanel Supported Offer18 Supported Reddit Ads Supported Roku OS Supported The Trade Desk Supported Uber Supported X Ads (Twitter Ads) Supported Xandr Supported Show More Integrations View All 97 Integrations	Integrations Facebook Supported AdMedia Not Supported Adverity Not Supported Android Not Supported AppSamurai Not Supported ClicData Not Supported Criteo Not Supported Google Ads Not Supported Instagram Ads Not Supported Ionic Supported Magento Supported Meta Ads Not Supported Mixpanel Not Supported Offer18 Not Supported Reddit Ads Not Supported Roku OS Not Supported The Trade Desk Not Supported Uber Not Supported X Ads (Twitter Ads) Not Supported Xandr Not Supported Show More Integrations View All 14 Integrations
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