Addy AI vs. Floify vs. WebMax START Comparison


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It supports the full financing lifecycle, from digital onboarding and credit decisioning to loan servicing, portfolio management, risk control, and digital audit. SBS Asset Finance can be deployed end-to-end or module by module, making it easy to modernize legacy systems without a full replacement. The platform automates core processes, improves data visibility in real time, and integrates seamlessly with existing ecosystems through open APIs. Designed for scale and operational control, SBS Asset Finance helps lenders reduce processing costs, manage risk consistently across portfolios, and adapt quickly to new asset classes, markets, and regulatory requirements. Delivered as a SaaS solution with an evergreen upgrade model, it ensures predictable costs, minimal maintenance, and long-term scalability. 3 Ratings Visit Website
About Addy AI is an AI-powered mortgage lending platform designed to automate manual work throughout the loan process and help mortgage teams close loans faster. Its custom AI agents can pre-underwrite loans, instantly check files against lending guidelines, identify missing information, and suggest ways to resolve eligibility issues. It reviews loan conditions and AUS findings, checks the documents already in the file, and helps teams determine what still needs to be requested from clients. Addy AI can also extract and analyze information from borrower documents, including income and other loan details, reducing the need for manual file review and data entry. Specialized agents can be trained on an organization’s own data, lending guidelines, rate sheets, and workflows to support consistent decision-making. It integrates with loan origination systems, CRMs, point-of-sale systems, Microsoft Teams, and other tools, automatically syncing loan data.	About Designed for loan originators and mortgage professionals, Floify is the industry's leading point-of-sale solution that streamlines the loan process by providing a secure communication and document portal between the lender, borrower, and other mortgage stakeholders. Loan originators use Floify to take loan applications, collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. Schedule a live demo to learn more. Floify's interview-style loan application provides a best-in-class application experience for borrowers, as well as a full suite of automations, customizations, and branding options. Borrowers and agents are increasingly preferring mobile methods of communication and engagement.	About START is a point-of-sale application that integrates with web solutions and data sources in real time, providing a smooth, seamless application process for home buyers and lenders alike. WebMax provides a website provisioning system that accommodates a Mortgage company’s corporate, branch, loan officer, DBA, and partner/affinity websites. The system centers around having a lead capture friendly mortgage website that are equipped with prequalification and 1003 applications that integrate with mortgage specific Customer Relationship Management (CRM) systems, Loan Origination systems, Pricing, Decision Engines, and any other 3rd party program. Loan officers and brokers can use this system to obtain more leads online and convert more business. Companies have the option of using a pre-existing WebMax design or you can provide design files to be built on the MortgageWare Solution.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Loan officers, mortgage brokers, processors, and lending teams seeking to automate loan review, document analysis, pre-underwriting, and mortgage processing workflows	Audience Mortgage lenders looking for a complete Mortgage and Loans solution	Audience Mortgage point-of-sale application for agencies
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $79 per user per month Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Addy AI Founded: 2022 United States addy.com	Company Information Floify Founded: 2013 United States floify.com	Company Information WebMax Founded: 2015 United States webmaxco.com/point-of-sale/
Alternatives Loandock	Alternatives Shape Software	Alternatives BNTouch Mortgage CRM
Tavant Touchless Tavant	Mortgage Automator	QuickQual LenderLogix
Lender Optimus Lender Software Solutions	Help With My Loan	MDE Pro OurNetHelps
Help With My Loan	DocMagic	Telemetry BI 5X Solutions
Pre-Approve Me View All	Realfinity View All	Floify View All
Categories AI Lending Supported Mortgage and Loans Supported	Categories Document Collection Supported Mortgage and Loans Supported	Categories Mortgage and Loans Supported
	Mortgage and Loans Features Amortization Schedule Not Supported Client Database Not Supported Closing Documents Not Supported Commercial Mortgages Supported Contact Management Not Supported Credit Reporting Not Supported Customer Statements Not Supported Document Management Supported Electronic Applications Supported Government Loans Supported Loan Origination Supported Loan Servicing Not Supported Pipeline Management Supported Pre-Qualification Supported Refinance Management Not Supported Residential Mortgages Supported
Integrations BluMortgage Not Supported Bonzo Supported Box Not Supported BytePro Not Supported DocMagic Not Supported Encompass Supported Finmo Supported FormFree Not Supported Gmail Supported Google Drive Supported MDE Pro Not Supported MSP Mortgage Servicing System Supported MeridianLink Access Supported Microsoft Azure Not Supported Microsoft Outlook Supported Microsoft Teams Supported Plaid Not Supported Shape Software Not Supported Surefire CRM Not Supported Twilio Supported Show More Integrations View All 12 Integrations	Integrations BluMortgage Supported Bonzo Not Supported Box Supported BytePro Supported DocMagic Supported Encompass Not Supported Finmo Not Supported FormFree Supported Gmail Not Supported Google Drive Supported MDE Pro Supported MSP Mortgage Servicing System Not Supported MeridianLink Access Not Supported Microsoft Azure Supported Microsoft Outlook Not Supported Microsoft Teams Not Supported Plaid Supported Shape Software Supported Surefire CRM Supported Twilio Not Supported Show More Integrations View All 15 Integrations	Integrations BluMortgage Not Supported Bonzo Not Supported Box Not Supported BytePro Not Supported DocMagic Not Supported Encompass Not Supported Finmo Not Supported FormFree Supported Gmail Not Supported Google Drive Not Supported MDE Pro Not Supported MSP Mortgage Servicing System Not Supported MeridianLink Access Not Supported Microsoft Azure Not Supported Microsoft Outlook Not Supported Microsoft Teams Not Supported Plaid Not Supported Shape Software Not Supported Surefire CRM Not Supported Twilio Not Supported Show More Integrations View All 1 Integration
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