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About

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

About

GUURU is a peer-powered eCommerce platform that turns your customer community and their expertise into real-time product advice and AI visible on-page content. Shoppers can chat directly with experienced customers for personal, first-hand recommendations when it matters most. GUURU then transforms conversations or targeted Q&A into structured, indexable “Community Content” that lives on your product pages. This makes your online store trustworthy for people and more discoverable for search engines and LLMs, helping your pages get mentioned and cited in AI answers. Behind the scenes, GUURU helps you identify and activate passionate customers, route questions, manage quality, and keep experts engaged with recognition and rewards (points, perks, or cash). Every answer is traceable to a real person who actually uses your products. Brands use GUURU to increase shopper confidence and conversion, and case studies report results like +51% AI visibility, +23 NPS points, and up to 38× ROI

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Retailers, consumer brands, telecom companies, and financial services companies

Audience

Companies seeking to improve their AI visbility or customer experience.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

We offer customized pricing tailored to your business’s unique needs, goals, and usage. Our team works closely with each customer to design a plan that fits your organization.

Contact us for a personalized quote.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.9 / 5
ease 4.8 / 5
features 4.9 / 5
design 4.6 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort.
  • I have only been using Extole for almost a year after being transferred and I worked with two amazing CSMs who have been helping me navigate around and share insights regarding our program. They are very responsive and really helpful even on short notice/ urgent changes!
  • Straightforward integration; developer-friendly options; flexible customization; excellent technical support.
  • Great guidance and support from onboarding through program optimizations. Customizable programs and capabilities.
  • Extole provides amazing services to our brand, diligently and proactively making recommendations and working to provide the ultimate experience for Refer a Friend for our websites.
  • Extole had our refer-a-friend program set up in just a few days. Their customer service and tech team are first-class. We love how their support team continues to suggest ways to improve conversions and they have been willing to A/B test ideas to make sure we are going with the best option. Their refer-a-friend program is completely seamless and it requires very little effort to run after the initial setup is complete.
  • Extole is such an easy way to enhance our customer engagement and increase site traffic. We've participated in their refer-a-friend program for years and they are always quick to point out ways to tweak and augment what is already a great offering.
  • -Proactive in offering solutions -Helps with a lot of the heavy lifting, where possible of course. -Flexible team with flexible solutions.
  • I have always enjoyed working with Extole on launching new programs and maintaining them. They are great at being responsive, as well as making it as streamlined as possible to bring campaigns to launch.
  • The tool is extremely user-friendly and is easy to familiarize yourself with. Similarly, the program is reliable and more or less runs itself - you don't have to be constantly hands on with it from a day-to-day perspective.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Extole
Founded: 2009
United States
www.extole.com

Company Information

Guuru
Founded: 2016
Switzerland
www.guuru.com/en/

Alternatives

Alternatives

Fivestars

Fivestars

Fivestars Loyalty

Categories

Affiliate Supported
AI Marketing Supported
Brand Advocacy Supported
Customer Advocacy Supported
Customer Loyalty Supported
Referral Supported

Categories

Brand Advocacy Supported
Customer Advocacy Supported

Customer Advocacy Features

Advocate Management Supported
Campaign Management Supported
Communication Management Supported
Community Management Not Supported
Gamification Not Supported
Referral Tracking Supported
Reporting/Analytics Supported
Rewards Program Supported
Social Engagement Not Supported

Affiliate Features

Affiliate Management Supported
Affiliate Tracking Supported
Banner Management Not Supported
Commission Management Not Supported
Contest Management Supported
Coupon Management Supported
Email / Newsletter Communication Supported
Fraud Detection Supported
Multi Level Marketing (MLM) Not Supported
Multi-Language Supported
Social Sharing Supported

Customer Loyalty Features

Corporate Memberships Not Supported
CRM Not Supported
Customer Activity Tracking Supported
Discount Management Not Supported
Gift Card System Supported
Loyalty Card System Supported
Member Portal Supported
Membership Management Not Supported
No-Card Loyalty System Supported
Referral Tracking Supported
Rewards Management Supported

Influencer Marketing Features

Campaign Management Supported
CRM Supported
Faceted Search / Filtering Not Supported
Influencer Discovery Supported
Payment Tracking Supported
ROI Tracking Supported
Social Media Monitoring Not Supported

Referral Features

Affiliate Marketing Supported
Campaign Management Supported
Contact Management Supported
Employee Referral Management Supported
Feedback Management Supported
Lead Engagement Supported
Loyalty Program Supported
Referral Tracking Supported
Rewards Management Supported

Customer Advocacy Features

Advocate Management Supported
Campaign Management Not Supported
Communication Management Supported
Community Management Supported
Gamification Not Supported
Referral Tracking Not Supported
Reporting/Analytics Not Supported
Rewards Program Not Supported
Social Engagement Supported

Integrations

Adobe Analytics Supported
Amplitude Supported
Attentive Supported
BigCommerce Supported
Blackhawk Network Supported
Candescent Digital Banking Supported
Cordial Supported
Jack Henry Business Banking Supported
Klaviyo Supported
Magento Supported
Optimove Supported
Q2 Supported
Salesforce Agentforce Commerce Supported
Salesforce Agentforce Marketing Supported
Service Center Supported
SessionM Supported
SheerID Supported
Tremendous Supported
Vimeo Supported
Zapier Supported

Integrations

Adobe Analytics Not Supported
Amplitude Not Supported
Attentive Not Supported
BigCommerce Not Supported
Blackhawk Network Not Supported
Candescent Digital Banking Not Supported
Cordial Not Supported
Jack Henry Business Banking Not Supported
Klaviyo Not Supported
Magento Not Supported
Optimove Not Supported
Q2 Not Supported
Salesforce Agentforce Commerce Not Supported
Salesforce Agentforce Marketing Not Supported
Service Center Not Supported
SessionM Not Supported
SheerID Not Supported
Tremendous Not Supported
Vimeo Not Supported
Zapier Not Supported
Claim Guuru and update features and information
Claim Guuru and update features and information