Demand Sage vs. Looker Comparison


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About Enterprise-grade marketing intelligence for everyone. Demand Sage connects to your marketing systems to generate a live reporting suite in Google Sheets. Supercharge Sheets to create exactly the reports you need. Harness AI to discover unseen opportunities. Answer your toughest marketing questions with auto-generated reports. Best practice templates give you out-of-the-box reports and insights on attribution, funnel optimization, account-based reporting, and much more. Go beyond your dashboard with the ability to filter, pivot or intermingle your data. Create the exact reports you want with our flexible building blocks. Easily create customized reports and adjust them on-the-fly with our versatile no-code tools. Our interactive report builder and =SAGE() dynamic lookup formulas allow you to pull data directly from your marketing systems. Analyzing data thoroughly is hard, even for a data scientist. Discover unseen anomalies, trends and opportunities.	About Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Small to mid-sized businesses that want enterprise-grade marketing intelligence	Audience Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing Looker (Google Cloud core) offer three platform editions: Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month. Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month. Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.5 / 5 support 4.7 / 5 Read all reviews
	Pros & Cons from Real Users Pros My favorite aspect of Looker is its customizable in dashboard design compared to the similar products. Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment. Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports. Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance. Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service. Cons It's a bit costlier than other options available. While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources. UI can be complex for new users and Third party integration should be added. One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front. The lack of some export features may frustrate users who need to work with data in other formats.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Demand Sage Founded: 2020 United States www.demandsage.com	Company Information Google Founded: 1998 United States cloud.google.com/looker/
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Categories Business Intelligence Supported Marketing Analytics Supported Sales Analytics Supported	Categories AI Data Analytics Supported Big Data Supported Business Intelligence Supported Business Performance Management Supported Dashboard Supported Data Analysis Supported Data Collaboration Supported Data Engineering Supported Data Modeling Supported Data Visualization Supported Digital Analytics Supported Embedded Analytics Supported Go-To-Market Supported Marketing Analytics Supported Reporting Supported Sales Analytics Supported Web Analytics Supported
	Business Intelligence Features Ad Hoc Reports Supported Benchmarking Supported Budgeting & Forecasting Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Supported Strategic Planning Supported Trend / Problem Indicators Supported Visual Analytics Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Not Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Sales Analytics Features Collaboration Tools Not Supported Dashboards Supported Forecasting Analytics Supported Ideal Customer Profile (ICP) Not Supported Lead Analytics Not Supported Pipeline Management Not Supported Predictive Forecasting Supported Predictive Lead Scoring Supported Sales Intelligence Reporting Supported Show More Features Big Data Features Collaboration Supported Data Blends Supported Data Cleansing Supported Data Mining Supported Data Visualization Supported Data Warehousing Not Supported High Volume Processing Supported No-Code Sandbox Supported Predictive Analytics Not Supported Templates Supported Business Performance Management Features Ad hoc Analysis Supported Ad Hoc Reports Supported Budgeting & Forecasting Supported Consolidation / Roll-Up Not Supported Dashboard Supported Key Performance Indicators Supported Predictive Analytics Not Supported Qualitative Analysis Not Supported Quantitative Analysis Supported Scorecarding Not Supported Strategic Planning Not Supported Dashboard Features Annotations Supported Data Source Integrations Supported Functions / Calculations Supported Interactive Supported KPIs Supported OLAP Supported Private Dashboards Supported Public Dashboards Supported Scorecards Supported Themes Supported Visual Analytics Supported Widgets Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Not Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Supported Data Visualization Features Analytics Supported Content Management Supported Dashboard Creation Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Embedded Analytics Features Ad hoc Query Supported Application Development Supported Benchmarking Supported Dashboard Supported Interactive Reports Supported Mobile Reporting Supported Multi-User Collaboration Supported Self Service Analytics Supported Streaming Analytics Supported Visual Workflow Management Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Not Supported Drag & Drop Supported Drill Down Supported Email Reports Not Supported Financial Reports Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Supported Scheduled / Automated Reports Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations HubSpot Marketing Hub Supported 800.com Not Supported Askdata Not Supported CData Connect Not Supported Catchr Not Supported Cyral Not Supported Drivetrain Not Supported FlashDocs Not Supported Fugo Not Supported Kyvos Semantic Layer Not Supported Mentionlytics Not Supported Pantomath Not Supported Piwik PRO Not Supported Rambox Not Supported Sherloq Not Supported Stripe Not Supported Trackonomics Not Supported cosmos Not Supported data studio for amazon Not Supported sensedata Not Supported Show More Integrations View All 7 Integrations	Integrations HubSpot Marketing Hub Supported 800.com Supported Askdata Supported CData Connect Supported Catchr Supported Cyral Supported Drivetrain Supported FlashDocs Supported Fugo Supported Kyvos Semantic Layer Supported Mentionlytics Supported Pantomath Supported Piwik PRO Supported Rambox Supported Sherloq Supported Stripe Supported Trackonomics Supported cosmos Supported data studio for amazon Supported sensedata Supported Show More Integrations View All 253 Integrations
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