Countly vs. Matomo Comparison


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		Related Products TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Iru Iru (formerly Kandji) is an all-in-one, AI-powered security and compliance platform designed to simplify IT management and strengthen enterprise protection. Built on the Iru Context Model, it unifies identity, endpoint, and compliance into a single intelligent system that understands users, devices, and applications in context. With passwordless workforce identity, advanced endpoint detection, and automated compliance, Iru delivers both security and efficiency without the complexity of multiple tools. Its integrated approach enables IT teams to secure access, prevent threats, and maintain continuous audit readiness—all from one intuitive platform. Trusted by over 5,000 companies including Plaid, Notion, Airbus, and Vercel, Iru transforms how modern businesses manage digital trust. The result is reduced IT workload, improved employee experience, and enterprise-grade protection built for the AI era. 1,385 Ratings Visit Website Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 7 Ratings Visit Website Rippling Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today. 20,776 Ratings Visit Website ManageEngine Endpoint Central ManageEngine Endpoint Central gives IT teams a single platform to manage and secure every device across the organization, eliminating the need to juggle multiple point tools. Patch management is automated across Windows, macOS, Linux, and 1000+ third-party applications. Software deployment, OS imaging, and remote desktop capabilities allow administrators to provision, update, and troubleshoot endpoints without physical presence. Security capabilities include vulnerability assessment, application control, device control, browser security, endpoint privilege management, EDR, NGAV protection against malware and zero-day threats, and private access for secure remote connectivity. BitLocker and FileVault encryption management adds data protection across Windows and macOS fleets. Mobile device management extends control to iOS and Android, supporting corporate-owned and BYOD environments. Available on-premises or in the cloud across five editions: Free, Professional, Enterprise, UEM, and Security. 3,286 Ratings Visit Website New Relic There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications. 2,938 Ratings Visit Website NinjaOne NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience to work faster, smarter, and easier while IT teams modernize and improve efficiency. NinjaOne is a Leader in the Gartner Magic Quadrant for Endpoint Management Tools. The company is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. 6,035 Ratings Visit Website Josys Josys is a modern AI-native identity security and governance platform. Enterprise AI adoption has made identity the fastest-growing attack surface — and the hardest to govern. Josys discovers, governs, and secures every identity - human, machine, and AI agent - across every application in the enterprise. Built on policy-led governance, Josys lets security and IT teams define access policies once and enforce them autonomously: risk is surfaced, access is controlled, and identity threats are remediated in real time, without manual oversight. Trusted by over 1,000 organizations and MSPs worldwide, Josys turns identity from the fastest-growing attack surface into an autonomously governed advantage. For more information, visit josys.com. 263 Ratings Visit Website DriveStrike DriveStrike is easy to use, implement and manage. With DriveStrike you can execute secure remote wipe, remote lock, and remote locate commands on any platform. Integrated drive encryption support as well as mobile device management MDM for mobile platforms. Our professional support team is always available to answer your questions and help you install our services or manage your account and devices. Protecting your data and devices has never been easier or more cost effective. If you have questions or need help understanding how best to protect your data please contact us and we will gladly answer your questions. Protect your business with a device and data protection platform that keeps all devices safe with a single solution and Dashboard. Keep your Workstations, MacBooks, iPads, Smartphones, Tablets, Laptops safe, secure, and organized. 24 Ratings Visit Website Addigy Addigy is the the only Apple Device Management platform that lets IT admins manage Apple devices in real-time, including macOS, iOS, iPadOS and tvOS devices. Our cloud-based multi-tenant platform combines MDM with live agent capabilities to manage and secure your Apple ecosystem — whether you’re managing 100 devices or 10,000. Addigy Guarantees Your Apple Success! How? Let us show you: • Real-time monitoring and management of all your Apple devices. • Secure user onboarding, fully automated. Deploy a new Mac in less than 5 minutes. • Custom compliance support to enforce policies for both groups and individual devices. • Easy software updates. Report, configure, and deploy all OS and third-party software updates. • Instant remote access to macOS devices for fast troubleshooting and issue resolution. Everything your team needs for optimal Apple management—and nothing you don’t. 261 Ratings Visit Website
About Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.	About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Chief Executive Officer, Marketing Manager, Product Manager, Chief Technology Officer, Director Of Information Technology, Chief Information Officer, Application Development Manager, Head of Product, Chief Product Officer, and Chief Digital Officer	Audience Organizations interested in a cloud or on-premises open source web analytics solution
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Customizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month). Free Version Supported Free Trial Supported	Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros Countly is a great analytics tool to analyze mobile and web platforms. Powerful reports. Easy to integrate with a different platform. Customer action tracking option. Cons I never encountered any problem with this platform.	Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Countly Founded: 2013 United Kingdom count.ly/	Company Information Matomo Founded: 2007 New Zealand matomo.org
Alternatives Obiyen Analytics Obiyen	Alternatives Piwik PRO
B2Metric	Extellio Extellio International AB
Zoho Apptics Zoho	Sleek Analytics
Fullstory	Smartlook
Smartlook View All	Mixpanel View All
Categories Digital Analytics Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Device Management (MDM) Supported Mobility Supported Product Analytics Supported Web Analytics Supported	Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported
Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Mobile Device Management (MDM) Features Automatic Device Recognition Not Supported Data Management Supported Deployment Management Not Supported Inventory Management Not Supported Maintenance Utilities Not Supported Procurement Management Not Supported Remote Update / Installation Not Supported Software Management Not Supported Synchronization Management Not Supported Wireless Network Support Not Supported Mobility Features App Management Not Supported Barcode Scanning Not Supported Compliance Management Supported Content Management Not Supported Data Collection Supported Data Management Not Supported File Management Not Supported Forms Automation Not Supported Mobile Messaging Not Supported Remote Access Not Supported Remote Systems Monitoring Not Supported	Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations 21YunBox Not Supported Aidaptive Not Supported Caraste Not Supported Contentserv Not Supported Conzent Not Supported CookieHub Not Supported Data Virtuality Not Supported DreamApply Not Supported HostBill Not Supported Kamatera Not Supported Mazaal AI Not Supported Sigsync Not Supported Sitejet Not Supported Sociuu Not Supported Supermetrics Not Supported Syntasa Not Supported TYPO3 Not Supported Webflow Not Supported Workfolio Website Not Supported Zoho SalesIQ Not Supported Show More Integrations View All 2 Integrations	Integrations 21YunBox Supported Aidaptive Supported Caraste Supported Contentserv Supported Conzent Supported CookieHub Supported Data Virtuality Supported DreamApply Supported HostBill Supported Kamatera Supported Mazaal AI Supported Sigsync Supported Sitejet Supported Sociuu Supported Supermetrics Supported Syntasa Supported TYPO3 Supported Webflow Supported Workfolio Website Supported Zoho SalesIQ Supported Show More Integrations View All 53 Integrations
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