C-SmartCognizant
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Mi360SIBIA Analytics and Consulting Services
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art predictive marketing analytics to optimize investments. Mi360 equips you with cutting-edge analytics to keep you ahead of the game against competing brands. It is a marketing mix modeling at its possible best, along with a detailed dashboard and marketing scenario evaluation. The business-specific features simplify the imperative measurement of ROI and marketing effectiveness throughout mainstream and digital marketing mediums and strategies. Track performance of the current marketing and promotional tactics through measured audience response and reception for your business and take a step ahead in generating higher ROIs. Stay cognizant of the progress and output for your marketing plans with interactive reports available on dashboards for smooth collaboration within and outside teams.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Businesses seeking a tool to increase brand profitability through predictive strategies
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationSIBIA Analytics and Consulting Services
Founded: 2013
India
www.romi360.com
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Predictive Analytics Features
AI / Machine Learning
Supported
Benchmarking
Supported
Data Blending
Supported
Data Mining
Supported
Demand Forecasting
Not Supported
For Education
Not Supported
For Healthcare
Not Supported
Modeling & Simulation
Supported
Sentiment Analysis
Not Supported
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Integrations
No info available.
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Integrations
No info available.
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