C-Smart

C-Smart

Cognizant
Mi360

Mi360

SIBIA Analytics and Consulting Services
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+

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About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

About

Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art predictive marketing analytics to optimize investments. Mi360 equips you with cutting-edge analytics to keep you ahead of the game against competing brands. It is a marketing mix modeling at its possible best, along with a detailed dashboard and marketing scenario evaluation. The business-specific features simplify the imperative measurement of ROI and marketing effectiveness throughout mainstream and digital marketing mediums and strategies. Track performance of the current marketing and promotional tactics through measured audience response and reception for your business and take a step ahead in generating higher ROIs. Stay cognizant of the progress and output for your marketing plans with interactive reports available on dashboards for smooth collaboration within and outside teams.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Audience

Businesses seeking a tool to increase brand profitability through predictive strategies

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Information

SIBIA Analytics and Consulting Services
Founded: 2013
India
www.romi360.com

Alternatives

Alternatives

Juris Mindcraft

Juris Mindcraft

Juris Technologies
C-Smart

C-Smart

Cognizant
LEAFIO

LEAFIO

LEAFIO AI Retail Solutions
datapine

datapine

RIB Software GmbH

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking Not Supported
Approval Workflow Not Supported
Budgeting & Forecasting Not Supported
Claims Management Not Supported
Competitor Analysis Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Not Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Supported
Data Blending Supported
Data Mining Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Supported
Sentiment Analysis Not Supported

Integrations

No info available.

Integrations

No info available.
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