AdPlugg vs. AdWorks vs. Opteo vs. diDNA Comparison Chart

AdWorks® is an enterprise level Ad Management system designed to leverage your group strengths in real-time. AdWorks provides a complete Media management system for Display and Classified ads, Accounts Receivable, Billing and an extremely powerful live reporting system to measure success across your group. AdWorks has been developed from the ground up with the goal of delivering its features in an easy-to-use and learn interface, highly scalable and cross-platform Ad Management solution available. Built to handle hundreds of remote users, newspaper branches and office connections; AdWorks is designed to be accessible to everyone.

diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.