Best Ad Optimization Tools in the UK of 2026

Adzooma

ClickTech Solutions

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

254 Ratings

Starting Price: Free

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Semrush

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

18 Ratings

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PropellerAds

PropellerAds is a multisource performance advertising platform that helps advertisers extend reach beyond saturated search, social and DSP channels. The platform combines multiple exclusive traffic sources — including Paid Social, Telegram Mini Apps, Interactive Ads, premium web and programmatic inventory — in a one advertiser account. An AI-powered optimization layer continuously analyzes traffic and campaign performance in real time, filtering low-quality sources and adjusting the traffic mix to help advertisers reach incremental, high-value audiences. Campaigns are optimized toward measurable performance goals through tools such as CPA Goal — which automatically targets a set conversion price — alongside automated bidding, precise statistics and A/B testing tools that support data-driven decision-making. Founded in 2011, PropellerAds has built a global performance advertising infrastructure reaching more than 2 billion active online users monthly.

11 Ratings

Starting Price: $200/min deposit

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SoMin

SoMin.ai

SOMIN is an agentic AI marketing platform that turns real-time competitor and audience intelligence into pre-scored, market-ready creative concepts, cutting campaign planning from weeks to a median of 13 minutes per brief. Four modules work in one end-to-end workflow: Brand Tracker decodes every competitor ad across Meta, Google, TikTok and YouTube daily; Perspective Studies maps open audience tensions and propositions; Expressions engineers channel-ready concepts and briefs; and Ad Scoring predicts CTR and engagement at 78% accuracy (about 3x the human baseline). Four AI agents (strategist, planner, creative, validator) work each brief in minutes. Results: 75% lower research cost, 3x more granular segmentation, 40+ hours reclaimed per cycle. Recognized as a Gartner Cool Vendor in Marketing AI. Trusted by P&G, Audi, Ferrari, Nestle, KFC, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.

1 Rating

Starting Price: Contact Sales

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AdCreative.ai

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots

69 Ratings

Starting Price: $29 per month

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WordStream

Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers.

3 Ratings

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Adwisely

Ad Intelligence Inc

Adwisely is an app that helps e-commerce stores create and manage efficient ads on Facebook, Instagram & Google. Adwisely is available on Shopify, BigCommerce, and WooCommerce. The app helps online store owners & digital marketing managers drive more sales with fully automated retargeting & prospecting ads. On average, Adwisely users get 6x ROAS and invest significantly less time & effort in ad management. Services of a Personal Advertising Manager are available for all Adwisely users who invest at least $400 in app-powered ads. The manager provides personalized tips on ad management and suggest additional ad tactics that will help the business achieve its marketing goals. Adwisely fee starts at $19/month. Adwisely offers a 14-day free trial to let the users see all the benefits of the app.

2 Ratings

Starting Price: $19.00/month

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Bïrch

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

1 Rating

Starting Price: $99.00 per month

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Madgicx

Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.

1 Rating

Starting Price: $72.00/month

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Daniks.AI

Daniks LTD

Daniks.AI is an AI agent engineered to revolutionize Amazon advertising through goal-oriented automation and deep financial integration. Designed for high-growth brands and data-driven agencies, the platform moves beyond the limitations of manual spreadsheets and rigid rule-based systems. By simply setting your target ACoS or growth objectives, you activate a 24/7 digital operator that handles micro-bid adjustments, harvests high-performing search terms, and prunes wasted spend with surgical precision. The software distinguishes itself by merging marketing performance with a finance-grade ledger that tracks unit-level profitability in real time. Furthermore, Daniks.AI utilizes native inventory synchronization to ensure your capital is never wasted on advertising products that are low on stock, thereby protecting your organic ranking and operational efficiency.

1 Rating

Starting Price: $49/month

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groas

groas is an AI-powered platform that transforms Google Ads campaigns by generating hyper-personalized ads and dynamic landing pages for every search query. Unlike traditional ad tools, groas goes beyond simple keyword insertion—our machine learning engine understands user intent and creates thousands of unique ad variations that align perfectly with what potential customers are searching for. But we don’t stop at the ad—our technology dynamically adjusts landing pages to match each search term, ensuring a seamless, conversion-optimized experience from click to conversion. The result? Higher ad relevance, improved Quality Scores, lower CPAs, and significantly better ROAS. Whether you're running e-commerce, SaaS, or lead-gen campaigns, groas helps you scale effortlessly while eliminating wasted spend. Say goodbye to generic ads and landing pages—groas delivers precision, personalization, and performance at scale.

1 Rating

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AdBeacon

AdBeacon is a real-time marketing analytics and performance optimization platform that gives businesses complete visibility into their advertising ecosystem. It centralizes cross-channel data into a single dashboard, transforming fragmented metrics into clear, actionable insights. With live performance tracking, teams can monitor spend, revenue, conversion rates, and return on ad spend as campaigns run. AdBeacon eliminates data silos, reduces manual reporting, and improves attribution accuracy so marketers know exactly which campaigns and channels drive results. Built for performance teams, agencies, and growth-focused brands, AdBeacon enables faster decision-making, smarter budget allocation, and continuous optimization. By turning marketing data into measurable insight, AdBeacon helps businesses scale efficiently, reduce wasted spend, and drive predictable revenue growth.

Starting Price: $299 per month

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Optmyzr

Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr provides relevant insights through analytics and reporting to help organizations be more efficient. Equipped with enterprise-level search marketing tools, workflows, and scripts, Optmyzr enables users to make quick improvements to their PCC accounts and create successful campaigns. Core features include One-Click Optimizations, data insights, reporting, enhanced scripts, shopping add tools, and bid management.

Starting Price: $116.00/month

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BlueWinston

Winston bros

Blue Winston is an automated tool for creating text product ads and Smart Shopping campaigns for Google. Product ads display on the following Google networks: Google Search, Google Display, YouTube, and Gmail. With BlueWinston.com, you can not only automate the creation of ads for your products, but also create keywords for every single product. The tool works on the basis of an embedded (URL) product XML feed and forms an integral part of each online store operator. To some extent, Blue Winston can also help optimize campaigns with a set of automated rules and bidding scripts that are applied in an incredibly short time. Not only do you target specific products and display them with a price tag and product image, but they also have the benefit of being distributed across all Google networks. Blue Winston, as one of the few in the world, offers the possibility of advanced product filtering not only by product category, brand or other parameters but also by price ranges.

Starting Price: $59.00/month/user

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TheOptimizer.io

Designed by industry veterans with more than a decade of experience, TheOptimizer was born to deliver centralized automated campaign management. Boost your ROI, Save Time and Make more Money by automating your campaigns optimization process now! Completely automate your campaigns optimization process based on accurate campaign analytics, using flexible automatic rules, smart lists and more. Safeguard your adspent using 24/7 rules on campaign, widgets and creatives level. Change bids and budgets automatically based on how your campaign is performing. Clones your native campaigns with just a click without having to recreate everything from scratch. Totally automate your optimization process based on accurate campaign analytics, using rule based optimization actions and more. Quickly update and set camapign and/or publisher bids without having to log to your traffic source. Use createive level rules to automatically monitor and pause low performing/saturated creatives.

Starting Price: $199 per month

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Adsbot

Adsbot is your ultimate solution for Google Ads automation and optimization. With powerful rules and advanced insights, take full control of your ads. Save budget and time, and see real results in no time. Get valuable insights, real-time alerts, and expert recommendations with just a single click. And take your PPC game to the next level. Our platform provides a comprehensive suite of tools to automate, optimize, and scale your campaigns, giving you more time to focus on what really matters. Unlock new growth opportunities for your business with our optimization ideas to increase revenue and decrease costs. Unlock new growth opportunities for your business with our optimization ideas to increase revenue and decrease costs. Get a complete picture of your ad performance with advanced reports that keep you in the know, 24/7. Brand checker allows you to see which search ads are shown for the queries you want to track.

Starting Price: $39 per month

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RevenueWize

RevenueWize offers the best Amazon campaign manager for PPC optimization. Everything you need to make smart decisions. Stop relying on spreadsheets or Seller Central. Obtain the control you need to achieve optimal results. Succeed where automation continuously fails. Hit your target ACoS and achieve optimal results across your campaigns. Understand exactly how effectively your budget is being spent and where you need to focus in order to improve your performance. Stop wasting valuable time on Seller Central or running spreadsheets. Easily identify and handle the issues that have the most impact on your performance. RevenueWize analyzes your Amazon campaign placements performance and helps you optimize your placements to increase sales at a low ACoS. Review and Boost keywords that stopped receiving impressions. Never miss an instance where a bid reduction resulted in a drastic loss of impressions and sales.

Starting Price: $119 per month

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C5i Incivus

C5i

Incivus is C5i's AdTech platform, leveraging GenAI to empower digital marketers in predicting and enhancing ad performance both pre-flight and in-flight. By harnessing the power of predictive analytics, Incivus enables progressive marketing teams to forecast the creative effectiveness of their digital ads, thereby facilitating improvements in their ROI, expediting campaign launches, and optimizing their ad spend. What sets Incivus apart is its unparalleled capability to conduct in-depth analysis of digital video and display ads, equipping marketers with the insights needed to drive data-informed decision-making. This comprehensive approach not only enhances the precision of ad performance predictions but also provides valuable guidance for refining ad content and targeting strategies.

Starting Price: $250 per ad

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GoMarble

Improve your ROAS with targeted, high-quality ad campaigns managed by expert marketers assisted by GoMarble AI. We ingest all your online assets in our custom generative AI model to generate targeted buyer personas and generate high-performing marketing concepts. Our designers and copywriters use GoMarble’s generative AI tools to rapidly create, conduct pre-flight tests, and launch all ads. We've built and grown multiple startups, and truly understand the pain of early-stage founders who are multi-tasking and hustling their way to grow. Marble empowers entrepreneurs to grow their businesses by making high-performance online ads accessible. Specialized for brands with strong product-market-fit but limited growth fuel. Your dedicated AI expert uses our AI audit tool to scan your ad accounts and find opportunities to improve profitability. Get a detailed report of visuals, copy, and hook only by uploading your ad, and adding a landing page.

Starting Price: $749 per month

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Xnurta

Master ecommerce marketplace advertising on Amazon and beyond. Empower your Amazon advertising campaigns with Xnurta AI copilot, featuring eight advanced AI actions. Experience unparalleled precision in ad placements and campaign optimizations, backed by AI-driven analytics that predict buying patterns and enhance ad performance. Streamline AMC data extraction, eliminating technical hurdles such as SQL query writing. Dive into sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends. Customize your audiences with precision, using data-driven strategies to optimize every campaign for maximum impact. Achieve superior funnel coverage from awareness to conversion, enhancing your ROI through strategic Amazon ad structures. From initial awareness to final purchase, optimize your advertising journey on Amazon, ensuring each stage is targeted for maximum engagement and conversion.

Starting Price: $99 per month

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Cascade

Cascade is a digital advertising optimization platform for lean in-house teams that want agency-level performance without agency-level overhead. Connect ad accounts and web analytics, then ask questions in plain English. Cascade’s AI explains what’s driving results, flags issues, and converts insights into actionable recommendations. Built for analysis to action, it suggests budget reallocations, experiments, targeting changes, and creative next steps, and helps you execute quickly. Cascade supports Google, Meta, TikTok, Apple Search Ads, and Amazon Ads plus web analytics, giving one cross-channel view with clear tradeoffs and a history of what changed and why. Each decision and outcome feeds a data-learning-execution loop that improves future recommendations. Ideal for D2C and growth teams scaling paid acquisition, Cascade helps speed up weekly optimization, campaign launches, and budget planning while reducing specialist time and operational costs.

Starting Price: $70/month

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Merch Jar

Merch Jar is an Amazon PPC automation platform that serves as an AI-assisted ad management engine designed to put Amazon advertising on autopilot by turning plain-English instructions into live automation strategies, enabling sellers to create, adjust, and optimize campaigns without needing deep PPC expertise. The core features include Recipes, a powerful automation tool that lets users define rules and workflows to manage bids, keywords, and campaign logic at scale; Smart Campaigns that automatically generate and refine keywords based on search terms; and Bulk Actions to apply changes across multiple campaigns with a few clicks. Merch Jar’s dashboard gives insights into ad performance, supports dynamic bid and budget adjustments tied to goals like ACOS, and helps identify opportunities and waste in campaign spend.

Starting Price: $199 per month

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AIMEY

AIMEY is an AI-powered Google Ads automation platform designed to manage and optimize campaigns 24/7. It builds enterprise-grade campaign structures from a simple landing page URL, eliminating manual setup and keyword research. The platform continuously monitors performance and applies data-driven optimizations only when statistical thresholds are met. AIMEY automates bidding strategies, budget allocation, keyword refinement, and retargeting activation to maximize ROAS. Its executive dashboard focuses on profit, ROI, and key conversion metrics instead of overwhelming users with PPC jargon. Guided onboarding simplifies billing, account linking, and tracking setup for small businesses and freelancers. With a subscription model plus performance-based commission, AIMEY delivers scalable AI media buying without agency overhead.

Starting Price: $49/month

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Catchbase

Phiture

Catchbase is an AI-powered Apple Ads optimization platform that uses reinforcement learning to automatically manage and improve campaign performance without manual intervention. It connects directly to Apple Ads and MMP data, then applies self-learning models trained on millions of bidding scenarios to continuously optimize bids, allocate budgets, and prioritize high-performing keywords in real time. Its automation engine performs daily analysis, clusters keywords by potential, and dynamically shifts spend toward campaigns with the strongest growth opportunities, helping teams eliminate spreadsheet-driven workflows. It also measures true incrementality by separating paid conversions from organic ones, ensuring marketing spend is directed only toward traffic that delivers real value. Catchbase supports optimization for lower-funnel events such as subscriptions or in-app purchases when integrated with mobile measurement partners.

Starting Price: €1,500 per month

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Opteo

Opteo is a Google Ads optimization tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and can be implemented with a single click. Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimize ad schedules, get real-time alerts, analyze search terms and more. Opteo includes over 40 different optimizations.

Starting Price: $97.00/month

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metoda

Easy campaign management & efficient optimization for Sponsored Ads powered by Artificial Intelligence. Scale up your Amazon PPC with our smart Ad Optimizer – your oxygen tank for a successful deep dive into the Amazon Ads ocean. Kick-off your Amazon PPC right: Get the best out of Sponsored Ads and Amazon DSP with our intelligent tool and our certified Managed Service Team. From strategy to campaign management – we have got you covered!

Starting Price: $500 per month

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Ad Badger

You don't have to be a PPC pro to lower your ACOS and boost revenue with our powerful Amazon PPC software and resources. Our Amazon PPC Software Tool will ensure that you always have the right bid, no matter what is happening in the market. Our platform allows you to manage keywords, bids, and campaigns better, with the right strategy. No previous PPC knowledge necessary. A powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. Our bid optimization tool uses a proprietary bid algorithm to analyze your conversion data, respond daily with micro bid adjustments and hit your target ACOS. Profit-boosting bid optimization at the click of a button. Our negative keyword tool scans every single keyword in your ad campaign over the past six months, finds all of the inefficient keywords, and auto-adds them as negative keywords. Reap all the benefits without any effort.

Starting Price: $107 per month

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AppAds

All-in-one Apple Search Ads campaign automation platform that measures, engages, and attributes analytics to help users' campaigns reach the top of the App Store search results. Apple Search Ads insights and intelligent automation solutions accelerate campaign optimization and make campaign management easier. Our keyword intelligence tools will allow you to dig deeper into keyword search traffic for your ASA campaigns. If you're ready to get your app in the Apple Store and get more sources of advertising, please try appads! You can manage your Apple Store ads campaigns on our side, in addition to expert advice.

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Amanda AI

The first truly autonomous AI advertising robot to get the best effect from your marketing budget with a brilliant AI. Amanda AI offers a unique AI solution for digital advertising. We remove the hassle of setting up, running, and optimizing online ads, currently supporting Google, Meta, and Bing. Adding AI to your digital advertising strategy will save time and increase cost-effectiveness by removing the hands-on work required to stay on top of your competition. Keywords, ads, bids, audiences, and budgets are constantly tested and optimized entirely based on the highest probability of conversion and always progress toward your preferred goals, such as CPA or ROAS. We optimize your ads with a simple three-step process. Getting started with us is practically risk-free. We’ll begin to allocate a small part of the budget to your new Amanda AI-run campaigns. It usually takes about one week to get all the information we need to get you going depending on which channels you want to run.

Starting Price: €600 per month

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Motion

Motion Creative Cloud

With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next. Gain visibility into creative performance and hold your team accountable to grow your bottom line. Beautiful creative reporting to help your team generate more revenue from your paid social ads. Group ads with common attributes to find actionable insights on what works. No manual reporting is required. Digestible creative reports that the whole team can understand, eliminate information overload. Capture and share learnings to facilitate your team’s creative production process. Increase spend efficiency by easily identifying low-performing ads and re-allocating spend to top performers. Improve the onboarding experience by providing your new team members with the context they need to excel in their roles.

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Best Ad Optimization Tools in the UK

Compare the Top Ad Optimization Tools in the UK as of October 2026

What are Ad Optimization Tools in the UK?

Adzooma

Semrush

PropellerAds

SoMin

AdCreative.ai

WordStream

Adwisely

Bïrch

Madgicx

Daniks.AI

groas

AdBeacon

Optmyzr

BlueWinston

TheOptimizer.io

Adsbot

RevenueWize

C5i Incivus

GoMarble

Xnurta

Cascade

Merch Jar

AIMEY

Catchbase

Opteo

metoda

Ad Badger

AppAds

Amanda AI

Motion

Best Ad Optimization Tools in the UK

Compare the Top Ad Optimization Tools in the UK as of October 2026

What are Ad Optimization Tools in the UK?

Adzooma

Semrush

PropellerAds

SoMin

AdCreative.ai

WordStream

Adwisely

Bïrch

Madgicx

Daniks.AI

groas

AdBeacon

Optmyzr

BlueWinston

TheOptimizer.io

Adsbot

RevenueWize

C5i Incivus

GoMarble

Xnurta

Cascade

Merch Jar

AIMEY

Catchbase

Opteo

metoda

Ad Badger

AppAds

Amanda AI

Motion

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