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AB Testing Software
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction.

464 Products for "ab"

  • 1
    AB Tasty

    AB Tasty

    AB Tasty

    ...Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.
    Starting Price: $42.00/month
  • 2
    AB Tutor

    AB Tutor

    Globe Microsystems

    AB Tutor allows your students to use technology for their learning, safely. Manage all your classroom PCs and MACS from one central console giving you confidence in what is happening around the room. Use AB Tutor centrally to oversee the PCs and MACS within your school.
    Starting Price: $298.21 one-time payment
  • 3
    AB Magique

    AB Magique

    AB Magique

    AB Magique is, since its launch in 2007, the result of 3 years of work. More than 12 000 hours have been dedicated to its initial development, and new improvements are constantly being added. It is inspired by InfoCat Plus, but is NOT an update from it. AB Magique allows you to do much more and to brilliantly face the challenges of the 21st century With its MDI interface such as « Word » and Excel software, AB Magique offers you the possibility to set your computer as a professional workshop managing service. ...
    Starting Price: $145.00/month
  • 4
    Ab Initio

    Ab Initio

    Ab Initio

    Data arrives from every direction, growing in scale and complexity. Hidden in the data is knowledge and insight that is full of potential. Such potential is only fully realized when it permeates through to every decision and action the organization takes, second by second. As the business changes, so does the data itself, resulting in new knowledge and insight. A cycle is formed, learn and adapt. Industries as far ranging as financial services, healthcare, telecommunications, manufacturing,...
  • 5
    AB Handshake

    AB Handshake

    AB Handshake

    AB Handshake offers a game-changing solution for telecom service providers that eliminates fraud on inbound and outbound voice traffic. We validate each call using our advanced system of interaction between operators. This means 100% accuracy and no false positives. Every time a call is set up, the call details are sent to the Call Registry.
  • 6
    ABS

    ABS

    Agency Business Systems

    ABS Cloud is the same software available for your office only it is in the cloud. You now have the choice of using ABS on your equipment or letting us manage the software and data for you. With ABS Cloud you just use the software instead of being (or hiring) an IT professional. You have the same functionality either way. No need to install software on any office computer because the ABS software and your database are in the cloud, not on your PC.
  • 7
    SplitWit

    SplitWit

    AntPace

    SplitWit A/B Testing Improves your conversion rate the right way. Our experiment editor lets you create A/B variations of your website and generates ideas specific to your business. Your changes are automatically deployed to half of your visitors. SplitWit determines if your changes led to an increase in sales and conversions. Change and experimentation are constants and important You should A/B test with SplitWit!
  • 8
    ABS Utility Billing

    ABS Utility Billing

    American Business Software

    ...Eliminate confusing patchworks of software from different vendors. ABS Utility Billing is a complete solution for your entire organization. From field staff to your board, ABS provides the information they need to be effective. Access from anywhere on any device, including PCs, Macs, tablets and phones. ABS Utility Billing provides state-of-the-art technology to respond to new and changing requirements and customer requests.
    Starting Price: $495.00/one-time
  • 9
    absVision

    absVision

    Allied Business Systems

    absVision is an advanced loan origination and management software which supports many types of loans and interest calculations, including simple interest, fixed, blended and step rates, Rule of 78s, and average daily balance. absVision is both simple enough to use without frustration and robust enough to meet all your lending and loan software needs. absVision allows you to easily accept payments, originate or service loans, and track the work of your employees. ...
  • 10
    absMLM

    absMLM

    absMLM

    absMLM provides the best MLM Binary Plan. Binary MLM script is the most popular MLM Software among all the MLM Software companies, network marketers and all other members who want to start Binary MLM Business Plan. absMLM are leading MLM Software Provider from India which has dynamic team of professionals to develop great featured MLM Software.
  • 11
    A&B POS Pro

    A&B POS Pro

    A&B POS Solutions

    A&B POS Pro is also accessible via PC, tablet or mobile devices.
    Starting Price: $35.99/month
  • 12
    Thrive Optimize

    Thrive Optimize

    Thrive Themes

    In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from: Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test. ...
    Starting Price: $19 per month
  • 13
    ABS for Windows

    ABS for Windows

    American Business Systems

    American Business Systems has pursued two corporate goals: to consistently develop high-quality, microcomputer-based accounting software products; and, to market those products to small and medium-sized businesses seeking information systems to enable them to compete in their own markets. Accounting solutions introduced in 1980 comprised the first ABS product family designed for businesses using then-current, state of the art, single-user microcomputers. Vertical market solutions fully integrated with the ABS Accounting System define our primary development and marketing focus as we begin the 21st century. Today, our flagship vertical market products are the ABS Wholesale Distribution System, used by numerous types of wholesale distributors throughout the world--and the ABS Point of Sale System, the solution of choice by retail firms operating multiple stores. ...
  • 14
    ABS

    ABS

    Apparel Business Systems

    ABS by Apparel Business Systems is a trusted enterprise resource planning (ERP) software system. Used by footwear and apparel providers for more than three decades, ABS provides the most comprehensive apparel management software equipped with enterprise-grade modules for supply chain management (SCM), warehouse management (WM), product lifecycle management (PLM), sales and e-commerce, customer service, finance and accounting, and licensing and services.
    Starting Price: $1,500 per month
  • 15
    Keak

    Keak

    Keak

    Use our AI agent trained on thousands of AB tests to generate website variations. Keak automatically makes changes to your website and launches an AB test. When your test reaches statistical significance, Keak uses the data accumulated to fine-tune your AI model. Keak generates new variations and launches AB tests. This enables your website and model to self-improve. Track any event happening on your website. purchases, leads, page views, etc.
    Starting Price: $29 per month
  • 16
    Varify.io

    Varify.io

    Varify.io

    Varify.io is a cloud-based AB testing and landing page optimization platform that lets businesses design, test, and improve website experiences to boost conversions without needing coding skills. It enables users to create unlimited AB tests and dynamic landing pages from existing web pages, using a visual editor or custom JavaScript or CSS, and integrates seamlessly with popular analytics tools like Google Analytics 4, Google Tag Manager, and other tracking systems so experiment results are evaluated directly in the user’s existing analytics setup without conflicting data. ...
    Starting Price: $189 per month
  • 17
    Convertize

    Convertize

    Convertize

    Convertize is a conversion optimization and A/B testing tool that makes it easy to increase your conversion rate. Edit your content, run A/B tests to find the best version and add powerful new features to your pages. ∙The Convertize SmartEditor™ allows you to create different versions of your webpages, A/B testing your text, images, and buttons without touching a line of code.
    Starting Price: $49/month
  • 18
    Taplytics

    Taplytics

    Taplytics

    Taplytics provides zero bloat, cross-platform AB Testing solutions that power the experiences within today's leading apps and websites. Take full control of your releases. Instantly test and roll out new features with the most advanced feature management and experimentation platform. Taplytics is a full-stack A/B testing solution designed to help product, engineering, and marketing teams drive more revenue through any of their client or server-side applications.
  • 19
    ABS E-Commerce

    ABS E-Commerce

    American Business Systems

    ...A real-time solution for processing inventory counts, receipts, transfers and more...from a hand-held R/F terminal. You've heard about Linux and Unix, and may even have a computer using one of these operating systems. To find out what solutions ABS has for these systems click on the banner above.
  • 20
    ABS Wholesale Distribution

    ABS Wholesale Distribution

    American Business Systems

    ...You've heard about Linux and Unix, and may even have a computer using one of these operating systems. To find out what solutions ABS has for these systems click on the banner above. We've been making software solutions for businesses like yours since 1978.
  • 21
    Pii Testing Engine
    ...Created by best-selling authors and experts in conversion optimization for over 10 years. Finest support team and resources. Data-Backed Marketing Insights that provides, real-time data, AB testing across all audiences and deep marketing analysis through proven methodologies.
  • 22
    Abe.ai

    Abe.ai

    Abi.ai

    Artificial intelligence to enhance your customers’ digital banking experience Abe.ai gives financial institutions the ultimate solution by delivering pre-built, white-label Virtual Financial Assistants or a Conversational AI Platform allowing them to engage customers in the language and channels they prefer. Financial wellness for consumers and operational efficiency for financial institutions. Digital banking is evolving with the help of Artificial Intelligence (AI).
  • 23
    Kameleoon

    Kameleoon

    Kameleoon

    Make better customer experiences. Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion. Intuitive A/B testing and personalization features for every type of team. One platform for all your A/B testing, full-stack, and personalization needs. HIPAA, CCPA, and GDPR capabilities enable teams to leverage data securely.
  • 24
    Maxymizely

    Maxymizely

    Maxymizely

    ...As we realize the importance to continuously improve your site, with our technology you will get considerably better results in less time in comparison to the traditional a/b and multivariate testing.
    Starting Price: $25 per month
  • 25
    Elcoin Automated Banking System
    Elcoin Automated Banking System (ABS) is a fully-fledged transactional banking system that supports a wide range of financial intermediation models and financial services. Elcoin ABS can be used to run automated banking infrastructures for e-money services companies, payment service providers, and commercial banks. Elcoin ABS has an open API architecture that can be used to request internal services as well as global banking payment capabilities.
  • 26
    Optimal UX

    Optimal UX

    Optimal UX

    OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding.
  • 27
    Cuped.ai

    Cuped.ai

    Cuped.ai

    Cuped.ai puts Shopify CRO and A/B testing on autopilot. As an AI-driven conversion optimization platform for Shopify Cuped.ai runs continuous A/B testing and UX improvements on autopilot. Instead of manual experiments that take weeks, Cuped.ai monitors your storefront 24/7, can audit every key funnel step (home, PDP, cart, and checkout), and pinpoints the friction and missed opportunities that cost revenue.
    Starting Price: $29/month
  • 28
    WebLens

    WebLens

    WebLens

    WebLens is an AI-powered experimentation and optimization platform that analyzes your website’s structure and content to automatically generate actionable hypotheses for AB testing aimed at improving user engagement and conversion performance, helping teams quickly uncover opportunities for optimization without extensive manual research. It uses large language models alongside established optimization best practices to inspect pages, identify potential friction points or areas of improvement, and propose specific test ideas such as layout changes, content adjustments, or call-to-action variants that could increase key metrics; these insights are presented as well-structured hypotheses marketers can act on to refine their digital experience and validate impact through controlled experiments. ...
  • 29
    ABS 100

    ABS 100

    AcuraTel

    ABS provides a low cost high performance Billing and CDR Processing System that rates Departmental, Agent/Reseller, Carrier, Wholesale, and Retail CDRs while also providing Network, Usage Threshold Alerts, Carrier, and Profit/Loss reports and generating LCR Routing Data along with Comparing Multiple Carrier Rates. The technology used for the ABS 100 is based upon Linux, PostgreSQL, C/C++, Shell Scripts, GTK+, Gnome, Glade, Pro-C, X-Windows and Perl.
  • 30
    Molasses

    Molasses

    Molasses

    ...With Molasses, feature releases can be a part of your go-to-market timeline and allows your team to worry less about merge conflicts and long lived feature branches. Easily A/B test your newest features. Target users by specific traits on whether they receive the experiment or the control.
    Starting Price: $50 per month
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