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Ahrefs
VerifiedMust try
added 2026
Freemium
Paid from $29 per month
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29 Competitor Analysis tools, ranked by readers
Every listed tool supports Competitor Analysis. The order comes from 1 reader vote. 11 have a free way in.
Competitor analysis means studying what other businesses do in search, content, ads, social media, or a market. These tools help you compare their keywords, links, campaigns, or trends with your own. For example, you can find topics rivals cover or see which sites link to them. That can guide your next marketing move.
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4 data-backed ways into the list.
Top 5, side by side
The 5 most-voted tools on the facts readers ask about.
| Fact | #1 Ahrefs | #2 Frase | #3 Ubersuggest | #4 Serpstat | #5 Hootsuite |
|---|---|---|---|---|---|
| Reader votes | 1 | 0 | 0 | 0 | 0 |
| Rating | |||||
| Pricing model | Freemium | Paid | Freemium | Freemium | Paid |
| Starts at | $29 per month | Custom pricing | Not listed | $50 per month | Custom pricing |
| Free way in | Yes | No | Yes | Yes | No |
| Saves | 9 | 0 | 3 | 0 | 1 |
| Added | 2026 | 2025 | 2026 | 2026 | 2026 |
What this costs
Here’s how all 29 tools break down by starting price.
Median entry price $39/moCheapest paid $12/moFree plan available 11 of 29
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Your tool, in front of 29 competitors
Paid placements appear above the ranking, labelled honestly.
All 29 tools
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Showing all 29 tools, ranked by 1 reader vote. Ties fall back to reviews and saves.
2
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Paid
Custom pricing
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Freemium
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Freemium
Paid from $50 per month
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Paid
Custom pricing
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Moz
Verified
added 2026
Freemium
Paid from $49 per month
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Paid
From $39 per month
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Paid
Custom pricing
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Paid
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From $129 per month
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From $39 per month
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ExtWise
Cheapest
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Freemium
Paid from $12 per month
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Free
Free plan
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From $29 per month
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Paid
From €948 per year
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Free
Free plan
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Paid
From $50 per month
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Freemium
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Freemium
Custom pricing
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Free plan
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From $14.99 per month
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Community Discussion
Which tool do you use for Competitor Analysis, and why?
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Gunel IbadovaLegendIf you want to analyze competitors' SEO strategies, Ahrefs is a solid choice for backlinks and organic rankings. If you need a broader view of competitors, including ads, traffic and overall market insights, Semrush is more suitable.
Ahrefs
Semrush3 decisions
How to choose Competitor Analysis tools
Your choice depends on where you compete. Start with the part of your work you want to understand, such as search results, content, social media, wider market trends, or Chrome extensions.
Understand search competitors
Choose this group when you want to study how competitors appear in search. Your focus may be keywords, links, paid search, or visibility in artificial intelligence search.
Ahrefs gives you a broad view of competitors across backlinks, paid search, traditional search, and artificial intelligence search.
Serpstat connects competitor research with keywords, backlinks, paid search, and campaign planning.
Moz suits competitor search research that also covers keywords, backlinks, local search, and online stores.
Shape content and conversations
This group fits work around articles, audience interest, and social channels. It can help you decide what to create or understand how competitors engage people.
Frase brings competitor analysis into content writing and visibility in answer engines and artificial intelligence search.
BuzzSumo helps you study competitor content while researching topics and influencers.
Hootsuite places competitor analysis beside social content, engagement, media monitoring, and campaign management.
Spot trends and specialist signals
Look here when your decisions depend on changing markets, emerging topics, or a focused data source. There are also choices for detailed link research and Chrome extension markets.
Exploding Topics helps you compare competitors while finding emerging consumer, market, and product trends.
Google Trends helps you explore and visualize search interest for competitor, keyword, and market research.
ExtWise focuses competitor and market research on Chrome extensions, including security audits.
4 questions
Common questions
Which tool received the most reader votes?
Ahrefs received the most votes, with 1 vote out of 1 total.
Which tools focus on backlink competitor research?
Ahrefs, Ubersuggest, Serpstat, Moz, and Majestic all cover backlink analysis alongside competitor analysis.
Ubersuggest
Serpstat
Moz
MajesticWhich tools can help with paid search competitor analysis?
Ahrefs and Serpstat cover competitor pay-per-click analysis. Serpstat also supports pay-per-click campaign planning.
Can I try any of these tools before paying?
Yes. Ahrefs and Frase list free plans. Frase, Serpstat, Exploding Topics, and Clearscope list timed free trials, while Hootsuite and Moz list free trials without a stated length.
Frase
Exploding Topics
Hootsuite