About Shell

Hello and welcome!

Shell is a freelance writer and editor with brand content experience and a diverse portfolio, including lifestyle, travel, food, wine, and adventure categories. She has crafted independent online and print services for more than ten years.

In 2010, Shell began writing copy and advertorials for Madison Publications, Todayz Publishing, Idaho Hunting and Fishing Guide, and small businesses throughout North Dakota, Montana, Colorado, and Idaho.

Shell’s work now includes creative web content, essays, poetry, features, advertorials, objective journalistic articles, narrative prose, short stories, and ghostwriting books. With a degree in Business Management, Shell also enjoys writing, editing, and proofreading business correspondence, including resumes and cover letters.

Shell’s writing and editing skills include but are not limited to the following:   

  • Applicant Tracking System (ATS) compliant resumes and cover letters
  • SEO content
  • Reviews – product, websites, travel, opinion, etc.
  • Bio’s, profiles, and portfolios for personal and professional social media
  • Media packets  
  • WordPress  
  • Business correspondence – write, edit, and proofread, including meeting minutes, email communications, letters, forms, training manuals, documents, and templates  
  • PowerPoint presentations
  • Excell curated spreadsheets 
  • Newsletters and flyers 
  • Research and fact check 

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More about Shell

Shell has a creative passion for words! Since memory serves, there has been a pen or pencil in hand writing essays, stories, poetry, and journals.

Her other interests include domestic violence awareness (HOTLINE). Shell also enjoys various musical events, from large venue concerts to the local Jazz Festival, and appreciates the arts such as Shakespeare productions.

She is a member of the Business Professionals of America and a regular contributor and volunteer for the American Heart Association, Idaho Food Bank, Idaho Public Television, NeighborWorks, and Local School Districts.

Contact Shell for a complete list of professional services and a pricing menu.

“I’m a true realist who has learned that no matter what you want in life, you must work for it. Nothing in this world comes easy or cheap. Nonetheless, if you want it bad enough, it’s all worth the effort.” ~ Shell Toney