Aurora

Aurora is an AI‑powered market research platform built for entrepreneurs and startups. It turns complex market questions into instant, expert‑level insights—such as total addressable market (TAM) calculations, customer segmentation, and competitive intelligence. By combining advanced artificial intelligence with verified data sources, Aurora eliminates gut‑based guesswork and helps businesses make confident, data‑driven decisions.

• Instant Market Sizing: Automatically calculates TAM, SAM, and other key metrics, delivering results in minutes instead of weeks.
• AI‑Driven Customer Insights: Extracts behavioral patterns, preferences, and needs from validated datasets to ensure product‑market fit.
• Competitive Analysis: Surfaces up‑to‑date data on competitors’ positioning, strengths, and weaknesses so you can adapt quickly.
• Custom Market Segmentation: Uses advanced AI to create tailored segments aligned with your brand’s target audience.
• Traceable & Verified Data: Every insight is backed by traceable, reputable data sources, boosting credibility for internal decisions and investor pitches.
• Credit‑Based Research Runs: Each market research query (sizing, segmentation, competitor snapshot) consumes a set number of credits, giving you predictable usage control.
• Intuitive Dashboard: Clean, user‑friendly interface that simplifies setup and report interpretation, even for non‑experts.

1. Sign up and choose a credit package: Create an account on tryaurora.io and select a credit tier that fits your expected research volume.
2. Define your research goal: Pick the type of analysis you need—market sizing, customer insights, competitive landscape, or segmentation.
3. Set parameters: Enter industry, geography, keywords, or company names to narrow the AI’s focus.
4. Run the analysis: The platform processes your input in seconds to minutes, consuming credits accordingly.
5. Review the interactive report: Explore charts, tables, and narrative summaries; refine parameters if more detail is needed (may use extra credits).
6. Export and share: Download the report as PDF or shareable link for team presentations or external stakeholders.

Aurora uses a credit‑based model. Each research run (e.g., a market size calculation or competitor analysis) consumes credits. The available tiers are:

• 10 Credits – $24.99 (one full run of the TAM/SAM calculator)
• 25 Credits – $59.99 (one run + up to three rounds of revisions)
• 50 Credits – $119.99 (ideal for testing a few different ideas)
• 100 Credits – $199.99 (for researching multiple markets or deeper analyses)
• Lifetime – $3,999 one‑time payment (100 credits per month and a 30‑minute monthly expert call)

Prices may change; always verify on the official website.

• Web application: Fully featured browser‑based dashboard, no installation required.
• API access: Developers can integrate Aurora’s insights into internal tools or workflows.
• CRM integration (planned): Roadmap includes direct sync with popular CRMs to turn research into actionable customer records.
• No dedicated mobile app currently, but the web app is responsive for tablet and mobile browsers.

• Formulate a precise research question before running an analysis to avoid wasting credits on vague queries.
• Use the market sizing calculator early in the ideation phase to filter out small or unviable markets quickly.
• Combine Aurora’s segmentation with your own customer data for hyper‑personalized marketing strategies.
• Cross‑reference Aurora’s findings with public sources when preparing investor‑facing materials to strengthen credibility.
• Take advantage of available tutorials and documentation to understand the nuances of different report types.
• If you’re evaluating multiple business ideas, start with the 50‑ or 100‑credit plans to test several hypotheses efficiently.

• Early‑stage entrepreneurs who need quick, reliable market validation before investing time and money.
• Startup founders looking to replace weeks of manual research with instant, data‑backed insights for fundraising.
• Digital marketers who monitor competitors and segment audiences to optimize campaign performance.
• Business analysts who require custom market perspectives for quarterly planning or market entry strategies.
• Consultants and freelancers offering market analysis as part of their service portfolio, without building an in‑house research team.
• Educational institutions integrating practical AI tools into business or marketing curricula.