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title: CARU Supporters
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[](https://bbbprograms.org/)
# Strengthen Responsible Child-Directed Marketing & Privacy Practices
[ Lead the Charge ](https://programs.bbbprograms.org/caru-supporters?hsLang=en#form)
## Who are CARU Supporters?
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The Children's Advertising Review Unit (CARU) helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly.
CARU Supporters take an active role in creating new guidance and best practices to help meet regulatory and compliance goals.
CARU Supporters have the opportunity, often in a Chatham House Rule environment, to discuss challenges with CARU and other likeminded brands, staying ahead of legal developments and proactively strengthening child-directed marketing and privacy practices.
[View all CARU Supporters](https://bbbprograms.org/programs/children/caru)
### Benefits
In addition to all of the benefits that [National Partners](https://bbbprograms.org/national-partners) receive, CARU Supporters also get:
Insider Access
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Access to CARU experts to answer your questions about advertising and privacy issues directed to children.
Services
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Complimentary advertising and privacy pre-screen services.
Insights
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Gain exclusive insight on the application of CARU’s advertising and privacy guidelines in the ever-changing children’s landscape.
Network
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Attend quarterly meetings with fellow CARU Supporters to discuss the current landscape and upcoming challenges.
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Learn more at [CARU50th.org](https://bbbprograms.org/programs/children/caru/50th).
### Become a CARU Supporter
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Fill out the form below to receive more information about becoming a CARU Supporter.
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#### Children's Advertising Review Unit
The Children's Advertising Review Unit (CARU) CARU was established in 1974 to support self-regulation in the advertising industry and promote responsible advertising to children. Additionally, CARU is the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA). For more information, visit [bbbprograms.org/caru](https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit).
[mailto:programs@bbbnp.org](mailto:programs@bbbnp.org)