Longevity in a Can
The first longevity drink made for everyday life. Blending doctor-level science with daily simplicity.
The future of Longevity isn’t confusion or exclusivity. It’s clarity, science, and accessibility, one can at a time.
Progevity is the first longevity drink made for everyday life. We blend medical-grade science with simplicity, turning complex health routines into a daily ritual. By removing confusion and exclusivity, we make lasting health accessible for everyone, one can at a time
Product Formula
We canned the chaos. Supplements are confusing, fragmented, and overwhelming. Progevity simplifies everything into one clinically backed solution.
20g Protein
Creatine
Collagen
Magnesium
Vitamins
Electrolytes
Zinc
Citrus Twist
A combination of lemon and lime creates this zesty citrus drink
Red Apple Cherry
A fresh tasting popular berry drink, with an tangy sour cherry kick
The world is ready for a new era of longevity.
People are searching for real, science-backed, habit-forming health solutions. Progevity is here to make lasting health accessible, simple,
and desirable.
- The global longevity and wellness market is projected to reach $610B by 2025.
- 72% of adults in the US take supplements, but only 30% feel confident about what they are taking.
- Consumers are overwhelmed by supplement overload and “wellness washing.”
- Only 1 in 4 consumers feel wellness products in the marketplace actually work.
Meet our Founders
Co-founder and Chief Executive Officer
Jon’s journey is rooted in his lifelong passion for sport, health, and resilience. Once on the path to professional cricket, Jon faced repeated injuries and surgeries that forced him to rethink how he approached fitness and longevity. Rather than giving up, Jon set out to find smarter ways to support his body and stay active for decades to come.
Progevity became his answer, a science-based daily drink created to repair, protect, and fuel an active life, long after his days on the cricket pitch. As an independent financial advisor, Jon knows the value of planning for the long term. He brings this same mindset to health, championing Progevity as a way for anyone to invest in their future wellbeing.
For Jon, Progevity is about more than recovery, it’s about enabling people to keep moving, stay strong, and make the most of life, year after year.
Co-founder and Chief Medical Officer
Progevity was inspired by Dr. Alex Denning’s passion for helping people live healthier, stronger lives as they age. With over a decade as an orthopaedic surgeon, Alex saw how many of his patients struggled with declining strength, energy, and wellbeing, often due to poor nutrition and unmet protein and
vitamin needs.
Alex’s expertise went beyond bones and joints. He understood the deep mind-body connection and saw how hormonal shifts and lifestyle changes held people back from living fully. Again and again, he noticed patients trying their best, but lacking simple, effective tools to maintain an active life.
Determined to create a real solution, Alex set out to make advanced nutrition easy and accessible for everyone. Progevity is the result, a doctor-formulated daily drink that supports muscle, bone, and cognitive health, and fits seamlessly into any routine. For Alex, Progevity is more than a supplement. It’s a way to empower people to stay active, resilient, and vibrant for years to come.
What sets Progevity apart?
Progevity is uniquely positioned as the only longevity drink to combine doctor-level credibility, design and lifestyle appeal, a flexible, ownable language system, true daily ritual status, and an inclusive, accessible ethos. This makes Progevity not just another health drink, but the new benchmark for what modern longevity should feel and look like.
Focus in a Can
Recovery in a Can
Confidence in a Can
The world’s next longevity movement starts in the palm of your hand.
Progevity is the first longevity drink made for everyday life.
We blend medical-grade science with simplicity, turning complex health routines into a daily ritual.
By removing confusion and exclusivity, we make lasting health accessible for everyone, one can at a time.
Progevity is uniquely positioned as the only longevity drink to combine doctor-level credibility, design and lifestyle appeal, a flexible, ownable language system, true daily ritual status, and an inclusive, accessible ethos. This makes Progevity not just another health drink, but the new benchmark for what modern longevity should feel and look like.
Daily Intake
Essential Maintenance
1x Can a Day
Optimal Performance
2x Cans a Day
Super Protocol
3x Cans a Day
Our Competitive Advantage Fulfilling an Unmet Need
People are searching for real, science-backed, habit-forming health solutions. Progevity is here to make lasting health accessible, simple,
and desirable.
- Unique Formulation - The only supplement of its kind incorporating protein, vitamins and other key supplements to enhance longevity
- Natural Ingredients - optimising both flavour and performance through cutting edge, clean ingredients No sugar - addressing the diabetes epidemic
- On-the-go convenience - ready to drink format
- Holistic wellness - full-spectrum wellness solution with both near and long term tangible benefits
- Recommended Daily Allowance - fueling healthy lifestyles by providing vital daily nutrients
Consumer Insight: An Overwhelmed Audience
More than half of consumers in the UK admit to being scammed by counterfeit or misleading products
Wellness today is confusing and often feels out of reach. Supplement routines are fragmented, expensive, and hard to sustain.
Most brands overpromise with vague science and underdeliver on real results. Wellness has become exclusive, complex, and untrustworthy.
People are searching for clarity, simplicity, and real evidence, not more clutter or confusion.
Confusing
Wellness Landscape
Fragmented
Supplement Routines
Expensive and
Unsustainable Habits
Overpromising
Brands
Vague
Science
Exclusive and
Untrustworthy
solves all of these problems, in a single can, every day.
Stamped for Credibility
Our “Science Backed, Doctor Formulated, Clinically Proven” badge on the can is more than a claim, it’s a promise.
It signals that what’s inside isn’t based on trends or guesswork, but on real expertise and evidence. This badge builds instant trust, cuts through the noise, and reassures customers that every sip supports their health with intention and integrity.
It’s there to validate the product and elevate it from a wellness drink to a credible health tool.
Science Backed
Our Chief Medical Officer has carried out an extensive scientific review of all of our key ingredients
“Making longevity part of your everyday. One can at a time.”
The Mission:
Our mission is to pioneer the Can-Do Longevity Movement, a lifestyle phenomenon where clarity replaces confusion and everyone can enjoy sustainable health, one can at a time.
We make every can count: high-impact proteins, vital nutrients, and great taste, no compromise, no shortcuts.
The Vision:
To lead a new era of longevity, trusted by doctors, loved by people, and celebrated for making sustainable health a lifestyle phenomenon
that’s simple, clear, and accessible for all.
Join the can-do
longevity movement
Together, let’s make Longevity part of people’s everyday lives, one can at a time.
With lean operations, healthy margins, and strong early demand, we’re positioned for scalable success. Every decision, from pricing to production, has been designed to balance profitability with accessibility, ensuring we grow with purpose and stability.