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Content provided by Caley Fretz and Escape Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caley Fretz and Escape Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Geek Warning
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Content provided by Caley Fretz and Escape Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caley Fretz and Escape Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Geek Warning, a podcast focused on deciphering the world of cycling tech, explaining how bikes work, and how to make them better. Hosted by Dave Rome, Ronan Mc Laughlin and Brad Copeland, this weekly show is your fix for tech geekitude, covering the latest tech news, industry trends, answering mechanical questions, and whatever else is on our minds. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
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135 episodes
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Content provided by Caley Fretz and Escape Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caley Fretz and Escape Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Geek Warning, a podcast focused on deciphering the world of cycling tech, explaining how bikes work, and how to make them better. Hosted by Dave Rome, Ronan Mc Laughlin and Brad Copeland, this weekly show is your fix for tech geekitude, covering the latest tech news, industry trends, answering mechanical questions, and whatever else is on our minds. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
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×The derailleur looks set to continue ruling the roost, but the increased attention to gearboxes is one to watch. In this week’s shorter-than-usual episode, the geeks chat about Fox Factory’s recently approved patent in the space. You’ll also hear some early speculation about Fizik’s entry into helmets, some new EU-based helmets standard inbound, and what our go-to tubeless tyre sealants are. Tech reporter Alex Hunt just wrapped up a big feature on big shoes , and the geeks give a basic overview of that. Finally, members of Escape Collective (if on the member-only feeds) will be privy to the Ask a Wrench segment that, this week, chats tyre width selection for crit racing and how to best switch disc brake pad compounds. All that and more in this week’s Geek Warning. Enjoy! Time stamps: 1:55 - Fizik is getting into helmets 4:22 - Explaining why things are a bit quiet on the tech front 5:20 - Fox Factory gets a patent approved for a gearbox 9:50 - On our minds is shoe width 18:00 - Silca’s new Ultimate tyre sealant, plus our picks 24:00 - A farewell to Matt Opperman 25:30 - New helmet standards inbound in Europe 29:00 - Ask a Wrench: picking a width of new road race tyres 35:40 - Ask a Wrench: Brake pad compound switching…
PFAS – also known as “forever chemicals” – are in everything from waterproof jackets to chain lubes and electronics. They’re praised for their stain, friction, and water resistant properties but notorious for their environmental and health risks. These chemicals never break down, accumulating in water, soil, and even our bodies. As regulations restricting the use of PFAS roll in, the cycling industry is facing a dilemma: how can brands replace the chemicals that have been used in nearly every part of the supply chain? Is something called “PFAS-free” even possible to achieve? And is the performance going to downgrade as a result? In this episode, we cover the challenges of going PFAS-free, the trade-offs in performance, what the upcoming regulations mean and why some brands are moving faster than others to eliminate the forever chemicals.…
It’s a new week and that means a new episode of the Geek Warning podcast. This week you’ll hear Suvi Loponen and Zach Edwards (Boulder Groupetto) join Dave Rome in covering the big tech topics of the week. You’ll get a beginner’s guide to PFAS (forever chemicals) and why you should care. Thoughts are shared on the new Cannondale SuperX gravel race bike. And a widespread leak teases new full wireless from Shimano. There’s something silly on Dave’s mind, and then the geeks wrap up the remaining tech news of the week. Finally, and as usual, the episode wraps with Brad Copeland, Zach, and Dave answering mechanic-related questions from Escape’s members – including a tangent into our favourite shift cables. As a reminder, Ask a Wrench is now exclusively available on our members-only podcast feed. Head to escapecollective.com/member in order to hear the full episode. Time stamps: 2:00 - PFAS’ and why you should be aware 13:55 - Cannondale’s SuperX returns, now more gravel 23:45 - Next generation of Di2 appears to be truly wireless 27:05 - Dave thinks the white off-road shoe trend won’t last 32:00 - iceBike, a trade show from a single distributor 36:35 - TrainerRoad training programs now work in Zwift 3730 - A new tool from Enduro Bearings 38:40 - Berd collabs with HED on a road wheel 41;30 - Garbaruk teases its entry into wheels 43:50 - Pivot joins the lifetime bearing replacement policy club 48:00 - Removing dried tyre sealant from inside of a tyre (member-only feed) 53:05 - Diagnosing SRAM AXS battery and derailleur issues (member-only feed) 59:00 - Cable routing for Shimano mechanical 11-speed and our favourite cables…
This week on The Geek Warning podcast, join Ronan McLaughlin, Zach Edwards, and Dave Rome as they discuss the latest happenings in the world of cycling tech. The geeks cover what is believed to be the first win for tubeless in a cyclocross World Championship. There’s a UCI rider survey circling that strongly points to a few technical changes being considered. An approved patent and many rumours point to new SRAM Transmission mechanical coming soon. And there’s a new headset that claims to solve for cable routing woes, but we’re not so sure. Plus, there’s something mechanic-related on Ronan’s mind, a few little bits of news, and of course, Ask a Wrench (now with the addition of Zach, joining Brad Copeland). As a reminder, Ask a Wrench is now exclusively available on our members-only podcast feed. Head to escapecollective.com/member in order to hear the full episodes. Time stamps: 1:20 - Corrections Corner on Shimano CUES 2:11 - Zoe Backstedt’s CX win on tubeless 10:20 - UCI’s new “Safer Group” rider survey 19:30 - SRAM Transmission looks to be going mechanical 26:20 - Easy Bike Parts’ solution (or is it?) to headset cable routing 30:15 - On our minds are angry mechanics on social media 39:40 - US government changes mean you should hold off on some overseas orders 43:25 - MADE Bike Shows, dated announced 43:50 - Welcoming Josh Weinberg to Escape Collective 44:48 - Bianchi’s new TT bike 47:50 - Ask a Wrench (member-only) about storing tyres 53:00 - Ask a Wrench (member-only), more about bottom bracket plastic top-hats 1:01:00 - Ask a Wrench (member-only), switching chain lubes for cleaning running…
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1 Explaining Shimano’s new entry-level dropbar range 1:04:30
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Oh hi, welcome back to Geek Warning! There are some things to tell this week. We’ve had a number of changes to the pod over the past few months (sorry!), and we’ve got a few more to share. Ask a Wrench, which sits at the end of our episodes, is now members-only . That means you’ll need to be on our member podcast feed to hear that extra part of the podcast. Meanwhile, the first hour of goodness is free for all. Additionally, you’ll still hear from UK-based tech writers Suvi Loponen and Alex Hunt on occasion, just not every episode. Suvi will soon begin on a new podcast series that investigates industry-related topics. Meanwhile, you’ll also hear Alex and Suvi on an upcoming and recurring special episode where we’ll catch up on the bikes and gear we’ve been testing. With all that said, jump on in to hear Dave Rome, Ronan McLaughlin, and the return of Zach Edwards (Boulder Groupetto). Also, Brad Copeland is present at the end to answer some of your Ask a Wrench questions. The episode itself is jam-packed. The geeks offer their opinions on what the UCI’s relaxed equipment ruling from four years ago are doing to bikes of today and tomorrow. They cover the details of new Shimano CUES . And talk about the realities in the durability of modern road pedals. Plus a whole lot more… Time stamps: 0:00 - Changes are happening 2:30 - The impact of the UCI’s relaxed rules from 2021 19:45 - New Shimano CUES and ESSA for dropbar bikes 31:00 - On our mind: Pedals should be serviceable 41:35 - Ritchey ditches the World Champ rainbow 46:20 - QO cranks, from the founders of Rotor 48:05 - Wolf Tooth’s EnCase mini pump line 49:10 - A bad week for smartwatch users 52:20 - CeramicSpeed has a new tool for (DUB) crank removal 55:20 - State’s new 4130 All-Road is very cheap 57:42 - Biggest tech news for the week comes from Chris King (spoiler, it’s a coffee tamper). 59:22 - Tangent into our favourite tool-related bottle openers 1:01:00 - Switch to the Member-Only feed if you want Ask a Wrench! 1:05:00 - Modern drivetrain compatibility leading to road and MTB gravel (recorded a week before the CUES announcement, oops) 1:11:00 - Sweating tubeless tyres and what to do about it. 1:17:00 - Disc brake performance and bed-in when using multiple wheelsets, plus a dive into bed-in procedure.…
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1 Special ep: TDU pit walk with aero expert John Pitman 45:56
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At the 2024 edition of the Tour Down Under, Ronan Mc Laughlin was joined by aerodynamicist JP Ballard as they walked through the pits to talk about the aero hits and misses within the latest bikes of the WorldTour. For 2025 we’re back with something of a similar theme. This time Dave Rome is joined by the Head of Aerodynamics at South Australian Sports Institute (SASI), John Pitman. Now, with access to a wind tunnel he oversees (a story we aim to share soon), Pitman takes a stroll through the pits, talking about general aero themes, the effectiveness of design flourishes, and other random things seen. Normally, this type of episode would be exclusive to members of Escape Collective, but instead, we’re keeping things open to give you a taste of the sort of content you may be missing out on. If you like this episode, and if you haven’t already, then please consider becoming a member of Escape Collective. Similarly, please share it with a friend who may enjoy it.…
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1 Winners and Losers of the 2025 WorldTour bikes 1:23:17
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Hey Geeks! With the 2025 WorldTour kicking off in Australia, this episode dives straight into the bikes (and bits of tech) that caught our eyes, whether for the right or wrong reasons. The cast of Dave, Suvi, Ronan, and Alex discuss the recently leaked SRAM Force update and the ethical dilemma in covering such an unreleased product. And of course, there’s plenty more new things discussed, too. Toward the end you'll find the usual Ask a Wrench where Dave is joined by pro race mechanic Brad Copeland to answer member-submitted questions. All this and more in this week’s episode. Also, keep an eye out for a bonus episode of the Geek Warning podcast, where Dave Rome goes for a walk through the mechanic pits at the Tour Down Under with aerodynamics expert John Pitman. Unlike most of our bonus episodes, this one will be free to all. Please give it a share if you like it. Timestamps: 1:16 - On Our Minds: Winners and Losers of the 2025 World Tour Peloton Bikes 38:00 - SRAM Force leak and its impact on the bike market 44:08 - Lapierre recalls some road models 45:00 - Rouvy Acquires Fulgaz 47:50 - Classified releases a crank and expands cassette options for SRAM 50:40 - Formula Cura road calipers 52:12 - Pashley’s all-road bikes 54:36 - 4iiii factory expansion 55:00 - Ask a Wrench: Getting better longevity from an oil-based lube 1:02:00 - Ask a Wrench: Slipping D-shaped seatpost woes 1:07:50 - Ask a Wrench: Shimano GRX 12-speed braking and compatibility 1:17:21 - Escapecollective.com content highlights 1:21:19 - Outro…
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1 When AI simply isn’t AI and new bikes galore 1:23:32
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In this week’s Geek Warning, the tech team — Dave Rome, Alex Hunt, Ronan McLaughlin, and Suvi Loponen — explore AI’s role in cycling tech, from training and design to marketing, while questioning even is truly “AI” and what’s just advanced machine learning – or marketing. Whether we’re all sick of hearing about it or think it has a place in some applications, you’ll find out. As the off-season is over (and keeps Dave busy at TDU), it seems we’re starting to see more and more new tech drops. This week, the geeks talk through new pedals from OneUp, short cranks from RaceFace, as well as new bikes from Giant and Liv, Stinner, Basso, and Chapter2. There’s also chat about some more industry headwinds that have affected REI and Raleigh. And as usual, Brad Copeland joins the pod to answer a few wrenching questions from Escape members with Dave. Maybe it’s the Christmas break effect still and we’ve got a lot of chat in us, but like last week, this episode is longer than usual, but we hope you enjoy it nevertheless. Escape Collective’s podcasts are made possible by our members. Head on over to escapecollective.com/member to support this show and everything else on our podcast network. Time stamps: 2:40 – On Our Minds: What is AI anyway – and is it being unleashed in the cycling tech? 23:50 – Not a Pick One but info on a new Collective Favourites series 24:55 – Cycling industry news from REI and Raleigh 28:15 – OneUp clip pedal 31:15 – New 160mm cranks from RaceFace 32:15 – Wolf Tooth tyre pressure app update 34:12 – The Cool Bottle 36:45 – New Giant Trinity and Liv Avow TT/triathlon bikes 42:15 – New Basso SV 45:46 – Chapter2 Rira bike 47:25 – Stinner Refugio Select adventure bike 49:30 – Ask a Wrench with Dave & Brad 01:19:00 – Outro…
Welcome back to the first episode of Geek Warning for 2025. There’s plenty to discuss with the geeks having had a few weeks to dwell on their thoughts. Within, you’ll hear discussion over the industry woes continuing, some well-known brands suffering, and some big related moves. Switching things up, SRAM recently got approval for a patent related to a UDH equivalent of a brake mount. As the geeks discuss, it’s certainly something to watch out for. On Ronan’s mind is whether we’re about to see a new wave of pro-only race bikes, where the viability of selling the things is wholly ignored in favour of just serving sponsored riders the next advantage. The geeks reason how this would sit with increased discussion over reducing peloton speeds. There’s some fresh tech from Garmin, Wolf Tooth, No6 (No.22’s composites brand), and Core. Plus, there’s a naming quibble between Factor and Scarab Cycles. Finally, Brad Copeland jumps on with Dave to answer a few mechanical questions from Escape members. Questions span from removing tight cranks, cleaning off grossly stuck-on bar tape, and whether fancy bottom brackets are worth the cash. This episode is longer than usual, but we hope you enjoy the broad range of topics.…
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1 Members Only: How bike fit trends might change frame geometry with Rob English 23:02
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Are modern road bike geometries due for an overhaul? As riders adopt more forward positions and longer stems, handling and weight distribution are facing new challenges. In this episode, Ronan McLaughlin talks to renowned frame builder Rob English about the intricacies of frame design and geometry. They explore topics such as progressive geometries, seat tube angles, bottom bracket drop, and how subtle tweaks can transform bike performance. Rob discusses how he designs bikes to match a rider’s contact points first and foremost, and why sometimes tradition and aesthetics still play a role in bike design. Tune in for a fascinating conversation on how the future of road bike geometry might look, and whether your next bike should have a custom fit that challenges conventional design.…
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1 Not your typical annual tech awards show 1:24:53
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It’s not the usual weekly show format this week, as instead, it’s time for our annual tech awards. Don’t worry, this isn’t just us praising new products, in fact, there’s hardly any of that. These are awards you won’t likely see promoted by the respective brand, as afterall, a poo emoji isn’t likely to help sell product. It’s not all negative though as the full cast of geeks discuss the biggest new tech trends, a few most desired products, and the most anticipated new products for 2025. With absolutely no sensical order to anything, let’s dive into the Geek Warning tech awards of 2024! Thanks for a great year, and you’ll hear from us again when 2025 arrives. Warning, spoilers (aka time stamps) below: 1:00: Biggest tech trends of 2024 - All-road bikes, wider gravel tyres, converging categories, and shorter cranks 13:00: The unexpected gimmick we don’t hate - Head units with integrated bicycle bells 15:40: Silliest new product of 2024 - RAF’s aero backpack 18:40: Thought-invoking/Most nuanced/potentially bad award - Zipp XPLR 303 gravel wheels, Highbar helmet system, Visma’s TT Giro Aerohead II helmet 29:00: Most desired small product that doesn’t yet exist - A “long press” SRAM Blip shifter and a self-dropping dropper post 34:00: Best new aero thing - Time-trial saddles for road bikes 37:00: Best new maintenance tool thing - A different way to check chain wear from Abbey Bike Tools and disc brake piston presses 41:30: Great new product most likely to bankrupt us - Scott Addict RC, RockShox Flight Attendant suspension, Body Rocket Aero Sensor (guess who picked what?) 47:00: Glasshouse of the year - GCN Tech Show #359 48:30: Worst trend of 2024 - Half-baked products being released for sale (looking at Wahoo and Coros as examples) and product leaks 59:00: It’s about time they fixed it (aka most improved) - Pinarello Dogma F, SRAM Red AXS shifters, and SRAM brakes in general 1:08:30: The more of this please bike industry award - Genuinely serviceable and repairable components, better representation in the industry, and less waste in general. 1:14:00: Most anticipated new product for 2025 (which hopefully happens) - Shimano GRX Di2 1x, Shimano XTR Di2, SRAM mechanical T-Type shifting, Specialized reVenge, Fox’s answer to Flight Attendant suspension 1:21:00: Looking to 2025 and some changes to the Geek Warning team…
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1 Dedicated aero bikes are coming back in a big way 1:07:44
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Just when we started to think the bike industry was moving toward do-it-all road race bikes, we then get word that it’s all about to change once again. Dedicated aero bikes never entirely left, but as you’ll hear from the geeks, they’re very much coming back. This week, Ronan Mc Laughlin, Suvi Loponen, Brad Copeland, and Dave Rome are all on the pod to discuss the latest new bikes and what is driving these trends. You’ll learn about the biggest dos-and-don’ts in using a torque wrench, plus the geeks answer a few “Ask a Wrench” questions from Escape members. Enjoy! Time stamps: 1:30 - Spotting bikes in the wild is getting easier 5:00 - Colnago’s big investment in the new Y-Series is unapologetically for the pros 14:20 - On our minds: Dedicated aero bikes are coming back in a big way and sharing our preferences 25:00 - PSA: Proper usage of torque wrenches 41:30 - Schwalbe’s new gravel range of tyres 44:00 - Trek launches a tyre recycling program in the USA 46:15 - Ask a Wrench: Removing stubborn tyres on the road 53:00 - Ask a Wrench: Wear on metal steerer tubes 59:00 - Ask a Wrench: Tyre inserts for XC racing 1:06:00 - Geek Warning awards next week…
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1 Just why? The thinking behind Colnago’s new Y1Rs 41:06
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In this bonus episode of Geek Warning, Ronan McLaughlin sits down with the Colnago design team to dissect the design and development of their latest aero road bike, the Y1-RS. They explore how recent changes to UCI regulations opened up new possibilities in frame design, the challenges of balancing aerodynamics, stiffness, and rider comfort, and why the bike looks the way it does. The discussion covers everything from improving CFD modelling to a Colnago's stiffness tests, and the whys of that off set seat post design and Y shaped handlebar. Long story short… In the absence of being able to ride the bike, we set about finding out if this decisive bike is all go or all show.…
Welcome back to Geek Warning! This week Ronan Mc Laughlin, Dave Rome, Suvi Loponen, and Brad Copeland are on the pod to discuss things such as Wahoo’s gigantic new head unit, Campagnolo’s return to the WorldTour, and the worrying trend of many cycling products being disposable. On our minds, and a general theme of the episode, is how to better cover sustainability aspects in the products we review. As you’ll hear, our focus is expecting a longer useable life (whether through serviceability or just straight up durability) from the products we buy. Of course, plenty more is discussed, too. Enjoy! Time stamps: 1:00 - The big-sized release of the Wahoo Elemnt Ace, aero meters, and more 19:30 - We told you so, Campagnolo returns to the WorldTour 27:00 - Sustainability in products is on our minds 36:00 - Giant’s expands its own range of suspension components for 2025 41:00 - Ask a Wrench: Lacking access to service parts 52:40 - Ask a Wrench: Pedal extenders and power meter pedals 58:45 - Ask a Wrench: Odd movement between a Shimano SPD-SL pedal and cleat 1:06:00 - Ask a Wrench: Finding a budget cassette for SRAM Eagle that fits an HG freehub…
This week, Escape’s newest tech writer, Alex Hunt becomes the latest voice on the show. Joined by Suvi, Dave, and Brad, the geeks discuss the biggest news in the week of tech, a tech development that could have a game-changing application, and answer several technical questions. There is Scott’s newly renewed focus on weight and what appears to be crazily light tyres coming from Schwalbe. Dave thinks Magura’s recently announced Easy Link hose system could be a glimpse at the future of easing the pain that is integrated cabling. The geeks then discuss a few smaller bits of tech and then get to an important maintenance-related matter that impacts all bikes. Finally, the Ask a Wrench segment answers things related to headsets, bottom bracket/crank installation, and tandems. A special thanks to frame builder Brad Bingham (plus Butch Boucher and Steve Potts!) for helping to answer that tandem question. Time stamps 1:00 - An introduction to Escape’s newest tech hire, Alex Hunt 4:30 - Scott’s Addict RC proves weight still sells 12:00 - The unknowns of Schwalbe’s new Aerothan tyres 25:00 - On our minds, the future of quick disconnect hydraulic hoses 33:00 - PSA: Draining those bikes 40:50 - Enve’s SES Aero Pro one-piece road bar 43:00 - Outlier's Unusual Axle-Free Pedal Designs 47:00 - The Smart Lever , aims to ease tyre installation 52:00 - Ask a Wrench: Steering range limiting headsets 58:30 - Ask a Wrench: Tandem-related things, answered by the experts 1:06:00 - Ask a Wrench: How freely should a new bottom bracket spin?…
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