Joe Schulte is a writer, technologist, and creative strategist who has spent the past fifteen years working at the intersection of creative practice and emerging technology. He began his career as a copywriter and content strategist for agencies in New York and San Francisco, where he developed an early appreciation for how tools shape the quality and speed of creative work.
In 2017, he transitioned into product development and launched his first AI-assisted creative tool, a writing assistant designed for marketing teams. That experience gave him a front-row seat to the rapid evolution of large language models and generative AI systems. He has since consulted with dozens of creative teams across publishing, advertising, film, and music, helping them integrate AI into their workflows without losing what makes their work distinctive.
Schulte has written extensively on AI and creativity for publications including *Wired*, *OneZero*, and *The Creativity Post*. He speaks regularly at industry conferences and runs workshops for creative professionals who want to build practical, sustainable AI workflows. His approach is grounded in the belief that technology should serve human creativity, not the other way around.
He lives in Portland, Oregon, with his partner and their two dogs, where he is currently building his next AI-assisted creative project—details forthcoming. This is his first book.