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Treść dostarczona przez Doug Benson and Misfit Toys. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Doug Benson and Misfit Toys lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Doug Loves Movies explicit
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Manage series 17
Treść dostarczona przez Doug Benson and Misfit Toys. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Doug Benson and Misfit Toys lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Comedian Doug Benson (Super High Me, Last Comic Standing) invites his friends to sit down and discuss his first love: movies!
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1293 odcinków
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 17
Treść dostarczona przez Doug Benson and Misfit Toys. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Doug Benson and Misfit Toys lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Comedian Doug Benson (Super High Me, Last Comic Standing) invites his friends to sit down and discuss his first love: movies!
…
continue reading
1293 odcinków
All episodes
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1 Carmen Christopher, Riki Lindhome and Chad Opitz guest 58:35
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Carmen Christopher, Riki Lindhome and Chad Opitz guest. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Brandon Collins, Ayden Mayeri and Amy Miller guest 58:18
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Doug welcomes Brandon Collins, Ayden Mayeri and Amy Miller to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Joey Bragg, Martha Kelly and Josh Ruben guest 58:05
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Doug welcomes Joey Bragg, Martha Kelly and Josh Ruben to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Kate Micucci, Arden Myrin, Adam Pally and Paul Scheer guest 1:15:16
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Live from the Gateway Theatre as part of San Francisco Sketchfest, Doug welcomes Kate Micucci, Arden Myrin, Adam Pally and Paul Scheer to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Drew Hancock, Amy Miller and Adam Rodness guest 57:18
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Doug welcomes Drew Hancock, Amy Miller and Adam Rodness to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Guy Branum, Zach Galifianakis, Chad Opitz and Beth Stelling guest 1:19:09
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Live from Dynasty Typewriter in LA, Doug welcomes Guy Branum, Zach Galifianakis, Chad Opitz and Beth Stelling to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Patrick Cotnoir, Mark Ellis and Chad Opitz guest 56:31
56:31
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Doug welcomes Patrick Cotnoir, Mark Ellis and Chad Opitz to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Trae Crowder, Sean Jordan and Monica Nevi guest 1:00:30
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Doug welcomes Trae Crowder, Sean Jordan and Monica Nevi to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Mark Ellis, Samm Levine and Justin Robinson guest 59:32
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Doug welcomes Mark Ellis, Samm Levine and Justin Robinson to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Paget Brewster, Samm Levine and Gabe Mollica guest 1:00:18
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Doug welcomes Paget Brewster, Samm Levine and Gabe Mollica to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Colt Cabana, Adam Rodness and Stu Stone guest 59:44
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Doug welcomes Colt Cabana, Adam Rodness and Stuart Stone to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Mark Ellis, Sabrina Jalees and Rocky Roberts guest 1:12:54
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Live from The Lab at the Hollywood Improv, Doug welcomes Mark Ellis, Sabrina Jalees and Rocky Roberts to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Mark Ellis and Clarke Wolfe guest 1:05:06
1:05:06
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Doug welcomes Mark Ellis and Clarke Wolfe to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Doug welcomes Sabrina Jalees and Geoff Tate to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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1 Bo Johnson, Ellory Smith and Geoff Tate guest 1:01:45
1:01:45
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Doug welcomes Bo Johnson, Ellory Smith and Geoff Tate to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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