Cartology New Zealand

Big news from the aisle! 🥣🥔 Kellogg’s has launched a Woolworths-exclusive Win with Everyday Rewards promotion across their entire portfolio—from morning cereals and muesli bars to everyone's favorite snack, Pringles! With Kellogg’s biggest campaign in Woolworths to date we aimed to turn heads and drive massive omnichannel impact. You literally can't miss this one in-store—we’re talking high-impact aisle archways in key locations, large floor decals, and vibrant aisle-end dress-ups that bring the full portfolio to life in store while online assets across web and app bring this omnichannel campaign across every touchpoint. The entry mechanic is simple: Purchase 2 participating Kelloggs products, swipe your everyday Rewards card and be into win some fantastic prizes. A massive team effort between Kellogg’s, Cartology, and Category to bring a campaign of this scale to life. Have you spotted these giant aisle arches at your local store yet? #RetailMedia #ClosestToCustomers

Disrupting the autopilot grocery run isn't easy, but our latest in-store execution for Extra shows how it’s done. 🛒✨ Partnering with Mars, the goal was simple: make Extra completely unmissable for Woolworths shoppers, driving impact from the aisles right through to the checkout. As the Mars Brand Manager put it: "This is the biggest in-store campaign we've had for Extra in NZ. As a market leader, it is our job to drive category growth, and in-store visibility is one of the crucial elements to do so. We need to remain top-of-mind from aisle to checkout via on-shelf and off-shelf POS. Our goal was to disrupt the autopilot grocery shopping experience and, through impactful, unmissable POS creatives, drive purchase not only at front of store—which is key for this category—but also build visibility on shelf where our portfolio can be browsed at full variety." At Cartology NZ, we love helping market-leading brands turn high-impact creative and strategic placement into real category growth. Huge effort from the entire team to bring this retail media campaign to life! 🚀 #RetailMedia #CartologyNZ #ShopperMarketing #InStoreVisibility #CategoryGrowth #FMCG #Mars #Extra

⏳ Tick-tock... entries for our Campaign of the Year Awards are closing fast. Whether you pulled off a seamless omnichannel strategy, executed a standout new product launch, or completely smashed your campaign targets, we want to celebrate the work setting new standards in Retail Media. Want to know what it takes to bring home a COTY trophy? Hit play to hear directly from a few of last year’s winners. 👇

🎉 Big news! Eat better and live better with Everyday Rewards and AIA NZ! 🎉 We are thrilled to launch the brand-new partnership with AIA NZ and Everyday Rewards, helping members pocket more savings and points when they purchase an eligible AIA insurance policy and join AIA Vitality. One of the best perks? Members can save up to 25% on fresh fruit and vegetables* at Woolworths simply by scanning their Everyday Rewards card! Brought to life through a massive collaboration between Everyday Rewards, AIA, and Cartology, this partnership is now live in-store with a powerful strategic activation: 📱 Full Cartology Screen Network Takeover: Intercepting shoppers right before they reach the produce section. 📍 High-Impact Floor Decals: Eye-catching decals placed strategically, including impressive XL decals at Woolworths Takapuna and Church Corner! 🛒 Tri-Standees: Positioned to close the confidence gap right at the shelf. 🎙️ In-Store Radio: Disrupting the "autopilot" shop to educate and inspire customers on the go. 💳 Full Checkout Wraps: Connecting, informing, and reinforcing the offering at the final stage of the journey to build future consideration and brand loyalty. Huge congratulations to all the teams involved across Everyday Rewards, AIA, and Cartology for bringing this game-changing integration to life! 👏🍏 #AIAVitalityNZ

Congratulations to Rachel Quinn on making the finalist list for the B&T Women in Media Awards. This nomination is a testament to Rachel’s drive and leadership in our team, as well as the constant value she brings to our partners every day! Good luck to Rachel and all the incredible finalists at the upcoming awards night! 👏

Celebrating a global first on New Zealand soil! ✨ At Cartology, we love helping brands connect with shoppers to make everyday moments feel extraordinary and bringing a global first-to-market campaign to life takes that excitement to a whole new level. We were thrilled to partner with Colgate-Palmolive and Woolworths New Zealand to launch the all-new Colgate Optic White Vitamin C. 🪥 To make this global milestone unmissable, Colgate delivered an omnichannel masterclass: Above-The-Line & Social: Driving massive brand awareness and directing shoppers straight into the Woolworths ecosystem. E-Commerce Integration: Engaging online shoppers early with targeted homepage banners before they even start their shop. In-Store Impact: Creating disruptive at-shelf communication and high-impact displays that showcase the benefits of adding Vitamin C to your daily routine. This campaign is a prime example of how seamless retail media integration across physical and digital touchpoints drives real category growth. A massive shoutout to the teams at Colgate-Palmolive and Woolworths New Zealand for their incredible partnership in bringing this campaign to life! 🛒

Last week, the team came together for our F27 Strategy Day to set our focus for what’s next! 🚀 A huge thank you to our panelists Craig Harrison, Daniel Sinclair and Janine Chamley for taking the time to share their expertise, industry insights, and valuable perspectives with us. Thank you to everyone who made the day such a success. We’re feeling inspired and ready for the year ahead! 💡

If you’ve ever wondered what it takes to win Campaign of the Year, wonder no more! Last year Fonterra took home the coveted Grand Prix for their fantastic "Do Dairy Right" campaign that ticked all the boxes for impact and effectiveness, showcasing best in-class Retail Media. Fonterra and Cartology partnered on a campaign to boost eComm sales in core dairy categories with an aim to drive incremental online sales and guide shoppers towards fit-for-purpose purchasing and range exploration. The campaign activated over 35 touchpoints with a full-funnel storytelling approach across two phases: "Do Dairy Right" followed by "Do Yoghurt Right." This first-of-its-kind sequential strategy leveraged loyalty insights to personalise messaging and occasion-based creative to drive higher-value purchases. Learn more https://lnkd.in/gTyHvakK

We are incredibly proud to share that our very own Rachel Quinn as well as three of our Cartology Australia powerhouses have been nominated for the B&T Women in Media People’s Choice Award! Huge congratulations to our amazing nominees: ✨ Rachel Quinn ✨ Amanda Davoren ✨ Ebonie Newman ✨ Kate Filippelis The winner is decided by the industry, and we would love your support to help them bring it home! Voting takes less than a minute - simply click the link below, select their names from the list, and hit submit. 👉 Vote in the B&T Women in Media People's Choice Awards here: https://lnkd.in/gDrivyWf