Sprinklr

📣 Today we announced our Q2 FY27 financial results. See the full details here: https://lnkd.in/eDppK8T9 $CXM

A lot of voice of customer programs are held together by handoffs. One team owns the survey. Another owns the analytics. Someone else builds the dashboard. And by the time a signal becomes an action, the moment to change the outcome has already passed. 🐢 That's not a process problem. It's a structural one. And as VoC becomes operational infrastructure across service, product, and digital, that fragility becomes a real business risk. 🥇 The new bar for VoC is repeatable action and outcomes that stand up to scrutiny. Evaluate whether the platform you're betting on is built to last. And if you don't know where to start, here's our take: https://lnkd.in/eKwP_cRJ

Most leaders don't need more data. They need less friction between insight and action. What's the highest-leverage improvement your team could make today? 👇 Vote below.

The challenge isn't listening to more conversations. It's knowing which ones matter. For brands managing large communities, the hardest part isn't volume. It's identifying the signals worth acting on, understanding what audiences care about in real time, and finding ways to show up authentically when it matters most. Fanatics faced that challenge at scale, engaging more than 100 million fans worldwide across 700+ social properties. By unifying social listening and engagement, the team gained a better understanding of what fans were talking about, what they cared about, and where meaningful opportunities to engage existed. The result: ✅ Unified fan engagement across hundreds of social properties ✅ Faster, more consistent experiences at scale ✅ Fan feedback transformed into actionable insights A great example of how social listening can help brands move beyond monitoring conversations and turn them into intelligence and action. 📖 Read the story: https://lnkd.in/ecW5Rjnz

Everyone sees who made the Forbes World's Most Influential CMOs list. Far fewer see what actually got them there. Marketing influence in 2026 isn't one campaign or one viral moment. It's how a brand shows up consistently across conversations, channels and cultural moments it doesn't fully control. And measuring that at scale takes more than a gut feeling. For 10 years now, we're proud to be a data partner behind the list. ✨ Three dimensions of influence. ✨ Over 419 CMOs evaluated. ✨ A competitive set drawn from 3,300+ global brands. Here's what the data revealed about what it means to lead marketing right now 👉 https://lnkd.in/eWBvdBxt

In financial services, trust is built one interaction at a time. But what happens when customer feedback becomes something more than a score, survey, or support ticket? Ally recognized an opportunity to turn customer conversations into meaningful action. Using social listening and customer insights, the team identified what customers were experiencing in real time and transformed those insights into moments of genuine care through its Banksgiving initiative. The result wasn't just stronger engagement. It was a deeper connection with customers and a powerful example of empathy at scale. The impact: ✅ 35M+ social impressions ✅ 17M video views ✅ 26% TikTok follower growth ✅ 98% positive or neutral sentiment, matching the highest score in Ally's history We're proud to celebrate Ally, recipient of the 2025 CXUnifier Sprinklr for Good award, for demonstrating how customer insight can become customer impact. 📖 Read the story: https://lnkd.in/ecj5rC6q

Many paid social teams are moving quickly on AI. The question is whether the foundation is keeping pace 🤔 AI can help optimize performance, automate workflows, and surface insights faster. But it can't fix fragmented data, disconnected teams, or unclear processes. Those issues don't disappear. They scale. The organizations generating the most value from AI aren't necessarily adopting it faster. They're building the operational infrastructure needed to trust the outcomes. Because the challenge isn't adoption. It's readiness. 👉 See what AI-ready looks like in paid social:https://lnkd.in/eZzBwNdK

The most valuable event sessions aren't predictions. They're honest conversations about what's actually working. This October, leaders from Uber, Lenovo, Adobe, and other global brands will join us at CXUnifiers 2026 to share how they're navigating AI adoption, customer experience transformation, and the realities of driving business impact at enterprise scale. No hype. No theory. Just customer stories, practical lessons, and peer-to-peer conversations from teams doing the work every day. 👇 We've tagged some featured speakers in the comments. 📍 San Diego | October 26-28 🔗 Explore the full lineup: https://lnkd.in/edFnq4ct

Customer expectations don't pause when calendars get full. Neither does the pressure to perform. The challenge is finding ways to maintain the habits that help us show up at our best, both for ourselves and for the people who depend on us. 💬 What's hardest for you to protect during a busy week?

Was passiert, wenn dein wertvollstes Marketing-Team nicht auf der Gehaltsliste steht? Bei den ausverkauften BTS-Shows in München war es das Publikum selbst. Die Fan-Community hat sich ihren eigenen Verhaltenskodex erschaffen und ihn für 70.000 Menschen auch durchgesetzt. Wasserstationen bei Hitze, Foto-Etikette im Stadion, eigene Verlosungen. Kein Briefing, kein Budget. Birger Bardowicks beschreibt was Marken daraus mitnehmen können: Engagement, das man einkauft, verhält sich anders als Engagement, das man sich verdient. Die Lektion für Marken: Gutes Marketing heißt nicht mehr Kontrolle. Es heißt weniger Reibung. https://lnkd.in/e2f4M9Yt