Our programs
Perception Gap
A compelling research program into one of the most powerful (and least understood) barriers to men's health: the gap between what men personally believe and what they think other men expect of them. Studies consistently show that men overestimate how much toughness and emotional restraint are demanded of them, and underestimate how much openness and help-seeking are accepted.
Who it’s for
RESEARCHERS & ACADEMICS
To access evidence on how masculine norms and social expectations shape men's health behaviours, and where the most significant misconceptions occur.
PRACTITIONERS & PROGRAM DESIGNERS
To develop messaging and interventions that correct harmful misconceptions rather than reinforcing them.
MEN
To clear up misperceptions of restrictive gender norms and encourage healthy, authentic living.
POLICYMAKERS & FUNDERS
To understand how social norms influence men's health at a population level, and what targeted investment can achieve.
GLOBAL IMPACT
Research reveals that most men significantly overestimate how much toughness and emotional restraint their peers actually expect of them.
of US men agree that taking care of your health is a sign of self-respect
of US men agree men should feel comfortable asking for help when struggling mentally, yet most underestimate how many other men feel the same
aged 18–44 want more close friendships, but assume their peers don't
Countries involved
