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Western Herald: WMU athletics takes new approach to visual identity
Western Herald: WMU athletics takes new approach to visual identity
Western Michigan University’s rebrand has been a source of controversy since its announcement to the public in 2021.
Everything College Hockey's 'Pucks in Deep' Podcast discussing Western Michigan rebrand.
Everything College Hockey's 'Pucks in Deep' Podcast discussing Western Michigan rebrand.
Coach Lester talks rebrand with The College Sports Connection Podcast
Podcast
·
Podcast
Coach Lester talks rebrand with The College Sports Connection Podcast
For Immediate Release: Congratulations Sylvan Benton, receipient of the 2022 GhostBronco.com Scholarship
For Immediate Release: Congratulations Sylvan Benton, receipient of the 2022 GhostBronco.com Scholarship
Western Herald article - President Montgomery on new visual identity: ‘Well, I’m wearing it’
Western Herald article - President Montgomery on new visual identity: ‘Well, I’m wearing it’
GhostBronco.com FOIA request on WMU rebrand spending December 2021
GhostBronco.com FOIA request on WMU rebrand spending December 2021
WMU faculty may hold a no-confidence vote in the university's leadership, cites rebranding
WMU faculty may hold a no-confidence vote in the university's leadership, cites rebranding
Western Herald article: WMU has no record of who approved new logo, when students, faculty, staff were consulted
Western Herald article: WMU has no record of who approved new logo, when students, faculty, staff were consulted
GhostBronco.com launches Holiday Collection that includes GAME WORN JERSEYS!
Western Herald article: ‘Circle W’ was not originally intended to be primary athletics logo
Western Herald article: ‘Circle W’ was not originally intended to be primary athletics logo
Western Herald article where WMU Marketing staff get thrown under the bus regarding rebranding
Western Herald article where WMU Marketing staff get thrown under the bus regarding rebranding
The new Western Michigan University visual identity was designed by staff members employed at WMU, largely within the Office of Marketing and Strategic Communication (OMSC).
GhostBronco.com update during WMU Board of Trustees 9/17/21 meeting
GhostBronco.com update during WMU Board of Trustees 9/17/21 meeting
Music provided by Gold Company
Western Michigan’s new football helmet design a gameday secret heading into U-M matchup
Western Michigan’s new football helmet design a gameday secret heading into U-M matchup
The new helmet logo is part of a university-wide rebrand.
Axios Charlotte refers to WMU branding debacle when covering Charlotte’s own rebranding
Axios Charlotte refers to WMU branding debacle when covering Charlotte’s own rebranding
Press Release: GhostBronco.com Brings Desired Collegiate Apparel to West Michigan and Beyond
Press Release: GhostBronco.com Brings Desired Collegiate Apparel to West Michigan and Beyond
Detroit Free Press article on WMU QB, Kaleb Eleby, the upcoming 2021 season and the WMU rebranding
Detroit Free Press article on WMU QB, Kaleb Eleby, the upcoming 2021 season and the WMU rebranding
Western Michigan quarterback Kaleb Eleby has quietly had impressive numbers in his two years. But 2021 should be when the world begins to take notice.
WWMT's Andy Pepper talks with WMU Broncos Head Coach Tim Lester about what the logo on the football helmets could look like for the opening game Sept. 4, 2021.
WWMT's Andy Pepper talks with WMU Broncos Head Coach Tim Lester about what the logo on the football helmets could look like for the opening game Sept. 4, 2021.
The Mid-American Conference hosted the 2021 Football Media Day at Ford Field in Detroit July 20, 2021. Western Michigan University Broncos Head Coach Tim Lester said he was happy to be back at the MAC Media Day after the 2020 season was shortened to six games because of the COVID-19 pandemic. “It’s a dream come true, we talk about, ‘It’s good to see you,’ as a figure of speech, but now it’s literally good to see you. It’s good to see everybody,” Lester said.
WMU rebranding upsets Broncos fans
WMU rebranding upsets Broncos fans
Western Michigan University Criticized for Recent Rebranding Efforts
Western Michigan University Criticized for Recent Rebranding Efforts
Western Michigan University's efforts to rebrand its logo and color scheme have received negative feedback from certain community members.
Western Michigan University faces criticism for $672K logo rebranding
Western Michigan University faces criticism for $672K logo rebranding
Of the two new logos, the official mark of the university will be the circle W and the new Bronco will be used for athletics and retail and merchandising.
GhostBronco.com statement regarding WWMT coverage of WMU rebranding
GhostBronco.com statement regarding WWMT coverage of WMU rebranding
Extended interview with Tony Proudfoot about WMU branding change
Extended interview with Tony Proudfoot about WMU branding change
New Western Michigan University logo ruffles the hair of some Broncos
New Western Michigan University logo ruffles the hair of some Broncos
Jon Blackmore, founder of GhostBronco.com, addresses the WMU Board of Trustees
Jon Blackmore, founder of GhostBronco.com, addresses the WMU Board of Trustees
WMU Athletics & adidas Extend Partnership
WMU Athletics & adidas Extend Partnership
Making sense of WMU’s spending priorities
Making sense of WMU’s spending priorities
GhostBronco.com interview with Dialed in Detroit FM 101.5, AM 1400
GhostBronco.com interview with Dialed in Detroit FM 101.5, AM 1400
Guidance from Tony Proudfoot on University branding that is not being followed at WMU
Guidance from Tony Proudfoot on University branding that is not being followed at WMU
WOODTV coverage on WMU rebranding
WOODTV coverage on WMU rebranding
GhostBronco store announcement. Sign the petition and sign up for our store newsletter
GhostBronco store announcement. Sign the petition and sign up for our store newsletter
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