@sofialema

Sofia Lema operates Sofia Beauty Studio in Phoenix, providing aesthetic services including gel and acrylic nails, lash extensions, full-body waxing, facials, and permanent makeup. The studio employs licensed aestheticians and nail technicians who deliver treatments using professional-grade products and equipment. Her business model combines traditional salon services with modern retail partnerships through a dedicated ShopMy storefront. Her content creation focuses on beauty education and product demonstrations across TikTok and Instagram, featuring collaborations with established cosmetics brands including Rhode Skin, Rare Beauty, and Anastasia Beverly Hills. Her video content spans multiple beauty-adjacent categories including seasonal styling tutorials, product reviews, and behind-the-scenes glimpses of salon operations. The content library serves as both a marketing channel for her brick-and-mortar business and a platform for brand partnerships. Lema's professional background in aesthetic services informs her product recommendations and tutorial content. Her ShopMy storefront curates selections across beauty, skincare, fashion, and home goods categories based on hands-on testing and salon experience. The platform allows direct purchase access to products featured in her social content and used in her studio services.